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Why is Personal branding important for your Career
- 1. Why is Personal Branding Important for Your Career?
- 2. What the heck is Personal Branding?
- 3. In a nutshell… It’s a way to promote yourself to potential employers through shouting about your personal experiences and what is important to you
- 4. And that’s important because… Nobody wants to be a nobody!
- 5. Builds Trust & Credibility ABOUT YOU
- 6. Trust is built on getting to know the real you. Your personal brand will showcase your motivations, ambitions and what you believe in. If potential employers understand this, they will get a clearer picture about who you are and if you are someone they’d like to hire. Credibility demonstrates your expertise and willingness to self-develop. It can be built through the actions you have taken to achieve your goals, mentoring others and making a difference. Shouting about this online, on your CV and when you speak to employers will help build credibility.
- 7. Develops your network And opens the door to opportunities
- 8. The more employers see and hear about you, the more you are likely to be offered • Interviews • Jobs that may never have been advertised or you may never have heard about • Jobs that could be created just for you • A promotion • Opportunities to use your expertise to help others (which will further build your credibility and network)
- 9. It shows the authentic you It all about the real you (who’s the person behind the curtain)
- 10. You can’t fake or buy a personal brand Talk about what you’re passionate about
- 11. How to start building your personal brand • Understand your key strengths • What are your goals • What are you passionate about Once you know this: • Like, share and comment on social media about things related to your goals and passions • Create your own posts • Attend networking events • Write posts about the topics you’re passionate about • Offer to attend schools, colleges and universities to share your career experiences • Attend industry events or become involved in action groups related to your passion
- 12. Finally… Be consistent and always be you!!
- 13. If you’re looking for a new role, maybe we can help? Take a look at the ASC Jobs Board Today www.asc-connections.com/job-search
Editor's Notes
- A reminder of how we developed the new ASC Brand. Why did we re-brand? As a business we decided that we needed a much clearer focus on the markets we recruit for and consistency across the business in order to grow. What did we do? We re-structured the business and expanded from 2 divisions to 5 (3 core sectors, 2 sun sectors), drilled down vertical markets and built a clear company goal, mission and values. How did we do it and who was involved? We spoke to everyone in the business (recruitment staff, admin, finance etc) and asked what was important to them when delivering a service to clients/candidates, working with each other and to maintain a good company reputation. We then put together a branding group which consisted of various managers across the business to develop the new ASC brand. When did we do this? We started the process in 2017 and launched it officially internally in July 2018.
- This has also meant that internally we will be changing the names of some teams and what they focus on.
- This has also meant that internally we will be changing the names of some teams and what they focus on.
- This has also meant that internally we will be changing the names of some teams and what they focus on.