Linked in as a Branding Strategy

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Learn about self-branding, and how you can apply this online. Take your brand and package it appropriately on LinkedIn!

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Linked in as a Branding Strategy

  1. 1. LinkedIn as a Branding Strategy Jackie Vetrano Web and Social Media Coordinator Genesee Community College @JaclynVetrano JLVetrano@genesee.edu
  2. 2. Disclaimer I am not an expert.
  3. 3. Let’s Define Branding What exactly is it?
  4. 4. Branding  a category of products that are all made by a particular company and all have a particular name  a particular kind or type of something  a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal
  5. 5. But really, what is it?  Product  Website and Social Media  Logo/Colors  Letters in the Mail  Tagline  Customer Experience  Attitude  President of the Company  Customer Service  Advertisements
  6. 6. Where is a brand? Everywhere.
  7. 7. Self-Branding Think of 5 words to describe yourself professionally
  8. 8. Your Branding Strategy  Understand your audience  Develop what is appropriate  Tagline  Logo  Colors  Packaging
  9. 9. Show it off, and get noticed!  Resume  Kittens  Video  Business Cards  Bonsai Plant  Stationary  Portfolio  Glitter Cannons  Paper Weights  Pens *Remember your audience
  10. 10. Bring Your Branding Online Using social media to your advantage
  11. 11. Consistency is Key  Your name  Branding materials (Logo, Tagline, etc.)  Past experiences and jobs updated  Your attitude/language It shows you care!
  12. 12. Your LinkedIn Profile You created a username, now say cheese!
  13. 13. Your headline and summary  Remember your brand  Highly searchable – use key words in your field  Your headline is not your job!  Summarize your professional self  What do you do?  Where would you like to be?  What will get you there?
  14. 14. The endless resume  Past working experiences  Accurate dates of employment  Description of responsibilities in the past tense  Visuals if possible  Reccomendations  Projects, Awards, Organizations  Complete description  Skills  Endorsements
  15. 15. Some Examples  http://www.linkedin.com/profile/view?id=28162784  http://www.linkedin.com/pub/paul-maloney-cecpersonal-chef-estate-manager/45/16/655  http://www.linkedin.com/pub/aishacampbell/42/1a8/310 Don’t forget to edit your URL!
  16. 16. The Next Step You have your profile, now what?
  17. 17. Worthwhile connections  Focus on your field  Alumni network  Connection greeting  “I am interested in learning more about your current job”  “We met at the GCC Networking event, I would like to continue our discussion.”  “I am interested in discussing your company with you”
  18. 18. Get in a group  Most groups are public  Ability to interact with professionals in the field  Join in the conversation  Industry groups
  19. 19. Find a Job and Apply!  Specific Keywords  Working radius  Use your connections!  “Jobs you may be interested in”  Keep your resume updated!  Email alerts
  20. 20. Etiquette
  21. 21. Be polite!  Customized requests to connect  Polite requests for introductions  Appropriate comments on updates
  22. 22. What to Post  Pictures of cats  Updates to your Resume  Articles  Pictures with filters or blur options  Updates regarding your intended field  Your trip to Disney  Questions for professionals  Ur super totally hottttt boyfriend! xoxo ~**
  23. 23. What to Post  Pictures of cats  Updates to your Resume  Articles  Pictures with filters or blur options  Updates regarding your intended field  Your trip to Disney  Questions for professionals  Ur super like, totally hottttt boyfriend! Xoxo ~** That’s better.
  24. 24. Questions? @JaclynVetrano JLVetrano@genesee.edu

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