Emmanuel Thalerand is exploring developing his personal brand as a radio/TV personality by launching a podcast called "Choppin' It Up" that will feature 30 minute interviews. His goals are to land an entry-level production role after graduation in 2022 and establish his own brand as a known interviewer by 2040. He aspires to create engaging content and build his network by attending industry events and conferences.

1. Personal brand exploration
Emmanuel Thalerand
Project & portfolio week 3
June 21, 2020

2. okokkkkj
You never get a second change to make a
first impression. That being said, always
keep your face clean . figuratively and
literally. As a barber, prior coast
guardsman, and just a people person, I
plan on sharing some amazing stories and
interviews with some interesting people.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio/TV Personality
• Creative Producer
• Freelance/Content Creator
Entertainer Archetype - Never a
dull moment with me. Creating an
organic, entertaining and engaging
conversation. Passing on
information and stories through
humor.
Sportscasting

4. • DEMOGRAPHICS: 75% Male,
25-35 years old, Predominately
mixed race, Single, College
Educated, Located in North
America.
• PSYCHOGRAPHICS: Sports,
fashion, and all things culture
stands out. Creativity and
enjoys freelance journaling.
• IDEAL AUDIENCE MEMBERS:
Austin Baily, Talent Director,
Complex, Rebecca Witt, Talent
Booker, Complex, Shanice
Kellman, Talent Relatons,
Complex
Recruiters & Hiring Managers at Revolt TV, Complex, and Bleacher
Report, and Yahoo Sports
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a entry-level production role for Complex, Revolt,
or Bleacher Report
‣ Launch personal YouTube channel with content
and connect with, and send a follow up
promotional email to, 25 Complex, Revolt, or
Bleacher Report team members on LinkedIn by
December 31, 2021.
Mid Term: (2025)
• Generate exposure to the sports, fashion, and culture
on a larger platform
‣ Create a growing following via social media.
Long Term: (2040)
• Establish my own brand. To become a known
interviewer with potential late night or morning show.
‣ An established following, Content Creator for a
known reputable company by December 31, 2040.

6. okokkkkj
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 70%
Adobe Creative Suite 60%
Time Management 65%
Public Speaking 80%
SOFTHARD
Strong social media 80%
Editoral and production 60%
Professional Writing 55%
Public Speaking 80%
SOFTHARD

7. I bring a new way to showcase a
conversation. By create engaging,
informative, dialogue organically. With
An energy that’s contagious, a
conversation is always fun.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years service in U.S. Coast Guard
• 2 years board operator for Cox Media
Group
• 2 years producer/on air personality at
1010xl
Education:
• B.S. Converges Communications
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Coast Guard Achievement Medal,
U.S. Coast Guard

9. COMPETITION
Cesar Becerra
Industry Experience:
• 10 months as Freelance Production
Assistant at Fox Sports
• Host Bleev Podcast Network
Education:
• Associates Degree, Sportscasting, Full Sail University
Leadership Experience:
• Not much leadership experience
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 1 endorsements
• Microsoft Office - 2 endorsements
Emmanuel Thalerand
Overall Online Presence:
• Less than 200 connections, banner image customized,
good headshot, lacks some details throughout profile,
active on social media, URL is customized
• Grade: Average 70 out of 100
Industry Experience:
• 4 years audio and video production
• 2 years on air experience
Education:
• Current student enrolled in Sportscasting B.S. at Full
Sail University 2020
• B.S. Converged Communications, Florida State College
at Jacksonville (2018)
Leadership Experience:
• Senior Producer at Flagship station of
Jacksonville Jaguars
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 100 connections, professional
headshot, very active on personal social media
accounts, URL customized
• Grade: Poor, 50 out of 100

10. COMPETITION
Tyler Schaub
Industry Experience:
• 1 year 3 months Associate
Producer and TV host
Education:
• Sportscasting, B.A.
Noteworthy Experience:
• Host, write, and produce daily segment for
nationally syndicated morning show.
• Syndicated in 210 markets
• Social Media Strategy
Skills and Proficiencies:
• TV Production- 25 endorsements
• Journalism - 20 endorsements
• Video Production- 17 endorsements
Emmanuel Thalerand
Overall Online Presence:
• Appears on a national syndicated morning show
daily in 210 markets nation wide
• Grade: Good, 90 out of 100
Industry Experience:
• 4 years audio and video production
• 2 years on air experience
Education:
• Current student enrolled in Sportscasting B.S. at
Full Sail University 2020
• B.S. Converged Communications, Florida State
College at Jacksonville (2018)
Leadership Experience:
• Senior Producer at Flagship station of
Jacksonville Jaguars
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 100 connections, professional
headshot, very active on personal social media
accounts, URL customized
• Grade: Poor, 50 out of 100

11. BRAND POSITION
Personality is one of the tangibles that
just can’t be taught. Either you have it,
or you don’t.
EMMANUEL “E2THET” THALERAND
Emmanuel has what they
call the “IT” factor. Nobody
knows what it is, but most
people want it. Emmanuel
has it

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Assocaion for Black Journalist (NABJ)
‣ Aug 5-9 | Washington, DC (Virtual)
• Podcast Awards
‣ TBD| Los Angelas
• Podcast movement
‣ October 19-22 | Dallas, Tx
Digital Marketing
• Primary Content: establish a YouTube channel and
podcast called “choppin it up” Consisting of about 30
mins of exclusive interviews.
• Primary Tools: YouTube and Instagram - promote
podcast through 30 sec. promo videos; LinkedIn -
network with industry pros and publish monthly
articles highlighting some of the podcast stories
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase interviews
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level professional with at least 15 yrs
of experience in media industry; Charismatic person
with strong social media presence, Jan. 2020
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2022
Technical Skills
• Set up free YouTube channel Dec. 2020
• WordPress 5 Essential Training - Lynda.com, Dec 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local podcast club of Jacksonville and regularly
attend events, starting Jan. 2021
• Impromptu Speaking - Lynda.com, Nov. 2021

14. Emmanuel Thalerand
With the rapid growth of podcasting with
no signs of decline, I decided to make my
debut. Being a seasoned military vet, college
graduate, producer and on air talent, along with being a barber, it is
safe to say I encounter and have encountered many people from
different walks of life. Being full of energy and a magnet for
conversation, I plan on bringing a conversation to life, from where
life conversations happen. In the barbershop.
“

15. okokkkkj
REFERENCES
Schaub, T (2019). Tyler Schaub LinkedIn Profile. Retrieved
UNAPOLOGETICALLY HIP HOP. (n.d.). Retrieved from https://
www.revolt.tv/June 21, 2020 from https://www.linkedin.com/in/
taylor-schaub-796994191/
Becerra, C (2019). Cesar Becerra LinkedIn Profile. Retrieved
June 21, 2020, fromhttps://www.linkedin.com/in/cesar-becerra-
la/
Careers: Content. (n.d.). Retrieved from https://
bleacherreport.com/careers/
content#dolLmwuMur6R48aKlAPdg4
Complex Networks Careers. (n.d.). Retrieved from https://
careers.complex.com/
Friel, L. H. (2020, May 08). Podcast Events in 2020: A Handy
Guide. Retrieved from https://www.thepodcasthost.com/
training-development/podcast-events/
(n.d.). Retrieved from https://www.nabj.org/page/
NABJConventions
https://www.kayeputnam.com/brandality-archetype-entertainer/
UNAPOLOGETICALLY HIP HOP. (n.d.). Retrieved from
https://www.revolt.tv/