This project I worked on through my Project and Portfolio class. September 22nd, 2019 This is my 1st brand video as you begin to get an idea of who I am and what I stand for, my audience is my hero.

1. PERSONAL BRAND EXPLORATION
David Laudero Jr.
Project & Portfolio I: Week 3
September 21, 2019

2. Growing up in Phoenix, Arizona my love of
sports started as soon as I was born, My father,
born in Buffalo, New York loved everything
Buffalo and that became my everything as
sports was introduced to me at a very young
age. My times keeping stats, scores, standings
and whatever facts I found useful, to make
point and reason to back-up any debate that
was directed my way. I have found my way to
Full Sail University, studying for my Bachelor’s
degree in Sportscasting. It is time to use those
stats and facts to give my audience the time and
dedication on the Important topics that are
relevant to sports and everything sports.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Play-by-Play Announcer
• Sports Writer
• Podcasting
Hero Archytype:
Warrior, champion, victor these are a few
words to define a hero. The goal, expert my
mastery, to be as strong and competent as
possible showing no weakness. I will be
direct, empowering and motivating my
brand to push them to improve the world.
Podcasting & Television Announcers

4. • DEMOGRAPHICS: 65%
Female, 25-40 years old,
Predominately White, Married,
College Educated, Full Sail well
represented.
• PSYCHOGRAPHICS: Enjoys
contact sports, enjoy spending
time with families in spare time,
opinions are respected and
numerous live, fascinating lives
with new experiences.
• IDEAL AUDIENCE MEMBERS:
Durbin Hunter - Senior Cooperate
Recruiter (WWE) Dina Lalic - Recruiting
Operations Manager (WWE) Shannon
Burghardt - Recruiting Sourcer (WWE)
TARGET AUDIENCE
Marketing & Hiring Manager from Fox Sports, ESPN, WWE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level Writing Assistant position at Fox Sports
and WWE.
‣ Connect with, and send a follow up promotional
email to, 25 WWE team members on LinkedIn by
December 31, 2019.
Mid Term: (2025)
• Lead a successful Writing team making everything flow,
being apart of a team working on-hand with talent.
‣ Expand WWE viewership on FOX by 30% nationwide
by December 31, 2025.
Long Term: (2040)
• Increase the popularity of the storylines by making it
trending, popular and increase work among the roster
focusing on improving the WWE brand itself working in
corporate.
‣ Freelance Writer with Podcast focusing on Football
and Wrestling by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud 87%
Microsoft Excel 65%
Public Speaking 70%
Critical Thinking 60%
SOFTHARD
Dalet Digital Media Systems Dalet Media Life 10%
Database Software 10%
Professional Writing 40%
Time Management 60%
SOFTHARD

7. I help professional sports organizations
increase viewership by using humor,
entertaining and inspire my worldwide
audience through digital & written
media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• Admin experience running leagues
• 10 years helping run a fully
functional 30 user Basketball league
managing around the clock.
Education:
• Sportscasting , B.S., Full Sail University (Exp. 2020)
Awards:
• Working a NFL game.

9. COMPETITION
Sebastian Caballero Petersen
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sportscasting B.S. at
Full Sail University
Leadership Experience:
• Vocal leader can speak multiple languages.
• Grammar Foundations lynda.com certification
• Information Literacy lynda.com certification
• SEO Foundations lynda.com certification
Skills and Proficiencies:
• Sports
• Social Media
• Bilingual Communication
David Laudero Jr.
Overall Online Presence:
• Less than 75 connections, banner image not yet
customized, profile picture is outdoors as he
enjoys the outdoors, some detail throughout
profile, no articles published, inactive on social
media, URL not yet customized
• Grade: Poor, 40 out of 100
Industry Experience:
• No Industry experience
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Admin and Managing a Simulation 2k Basketball
league.
Skills and Proficiencies:
• Video Editing
• Adobe Creative Cloud
• Public Speaking
Overall Online Presence:
• Less then 10 connections, banner image not
customized, semi-professional headshot, no
articles published, sporadically active on
personal social media accounts, URL not
customized
• Grade: Average, 15 out of 100

10. COMPETITION
Cole Johnson
Industry Experience:
• 7 months Sportscasting Intern at WWE
• Materials Handler 7 months for Apple
• Group Events Account Executive 5
months for Minor League Baseball
team in Sacramento
Education:
• Marketing, B.A.
• Sports Marketing & Media , B.S.
Noteworthy Experience:
• WWE NXT and Full Sail Initiative Member Collegiate
DECA Member Black Student Union Member
• Veteran of United States Navy
• International experience
Skills and Proficiencies:
• Microsoft Word - 6 endorsements
• Microsoft Excel - 6 endorsements
• Public Speaking - 6 endorsements
David Laudero Jr.
Overall Online Presence:
• Nearly 200 connections, banner image not yet
customized, polished headshot, detailed profile
summaries, notable veteran service, URL not yet
customized
• Grade: Good, 65 out of 100
Industry Experience:
• No Industry experience
Education: Current student enrolled in
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Admin and Managing a Simulation 2k Basketball
league
Skills and Proficiencies:
• Video Editing
• Adobe Creative Cloud
• Public Speaking
Overall Online Presence:
• Less then 10 connections, banner image not
customized, semi-professional headshot, no
articles published, sporadically active on
personal social media accounts, URL not
customized
• Grade: Average, 15 out of 100

11. BRAND POSITION
Humorous Entertainer, competitive mindset
wanting to achieve great things, dominator of
adversity nothing stops us from doing great things.
Putting smiles on the faces of families, giving them a
momentary moment away from the world.
DAVID LAUDERO “JUNIOR”
My Grandmother is Italian
she calls me Junior…She is
the only one who is allowed
to call me that.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NFL Fox Sports - Washington Redskins vs Buffalo Bills
‣ November 3rd, 2019 | Orchard Park, New York
• WWE Smackdown
‣ Buffalo, New York | KeyBank Arena | November 1st, 2019
• NFL - New England Patriots vs Buffalo Bills
‣ September 29th, 2019 | Orchard Park, New York | New
Era Field
Digital Marketing
• Primary Content: est. podcast called “CWO: SCH Podcast”; 60 min.
episodes debating league news, scores, 2K & NBA Content; 3
episodes per week; host and syndicate through Twitch edited
with iMovie.
• Primary Tools: Twitch, Twitter, YouTube and Facebook - promote
podcast through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some of
the podcast stories
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase Sim City Hoops & CWO marketing
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a Mentor with 10-15 years experience
that loves a good story and someone who can
relate to me on how to elevate my humorous
person and craft a personal style.Jan. 2020
Formal Education Complete Sportscasting, B.S.
by expected graduation date in Summer, 2020
Technical Skills
• Get familiar with Dalet Digital Media Systems
provides software-based solutions that enable
media organizations to maximize the value of their
assets though better creation, management, and
distribution of their content. - Jan, 2020
• SEO Foundations - Lynda.com, Jan 2020
• WordPress 5 Essential Training - Lynda.com, Jan 2020
Soft Skill
• Grammar Foundations - Lynda.com, Jan. 2020
• Information Literacy - Lynda.com, Jan 2020
• Network more on LinkedIn.com Jan 2020
• Business Fundamentals - Lynda.com, Jan 2020

14. David Laudero Jr.
I have identified the problem of inexperience, building a
community or a brand can be tough but through all other
challenges and obstacles nothing can ever stop you from doing what
you love to do. With that being said, a community that started small then branded
out big through various online platforms…Simulation. Simulation in the eyes of the Basketball Virtual
world, Simulation means; Playing the Right Way. But nothing in this world comes easy as you bring in
the competitive trait out of some of the most talented gamers around the United States. My job has been
defined in the community as a well-respected admin, who is in the top tier as far as competitiveness also in
style and gameplay…recommenced by the commissioner himself, respected on Operation Sports and Xbox
Live Community. 10 Years of service dedicated to the brand and looking towards the future.
“

15. REFERENCES
Kate Putnam, 2018 HERO https://
www.kayeputnam.com/brandality-archetype-hero/
Hunter, D. (2019). Durbin Hunter LinkedIn Profile.
Retrieved September 22nd, 2019, from https://
www.linkedin.com/in/durbinhunter/
Lalic, D. (2019). Dina Lalic LinkedIn Profile. Retrieved
September 22nd, 2019, from
https://www.linkedin.com/in/dina-lalic-a696162b/
Burghardt, S. (2019). Shannon Burghardt LinkedIn
Profile. Retrieved September 22nd, 2019, from
https://www.linkedin.com/in/shannon-
burghardt-42b94a129/
Peterson, S. (2019). Sebastian Peterson LinkedIn Profile.
Retrieved September 22nd, 2019, from
https://www.linkedin.com/in/sebastian-caballero-
petersen-s-c-p-587b0317b/
Johnson, C. (2019). Cole Johnson LinkedIn Profile.
Retrieved September 22nd, 2019, from https://
www.linkedin.com/in/cole-johnson/