This is a short slideshow presentation I did as an assignment for my Personal Branding class at Full Sail University. Here you will find an analysis of my personal brand and skills along with my plans moving into the future to help create my career.

1. PERSONAL BRAND EXPLORATION
Steven Marienau
Project & Portfolio I:Week 3
March 21, 2020

2. Growing up in the small town of Hawarden,
Iowa; Steven Marienau is the oldest of two
children. As a kid he grew up watching and
playing sports with his father and grandfather,
which grew into an incredible love. Steven has
always considered himself to be a hard worker
and a fast learner. Once he sets his mind to
something, he gets it done, and done well.
Graduating from West Sioux High School,
Steven went to college to pursue a degree in
Arts and Sciences from South Dakota State
University, but always longed to work in the
sports field. So he decided to go back to school
and is now pursuing a degree in Sportscasting
from Full Sail University in Orlando, Florida.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio and Television Announcer
• Broadcast Technician
• Entertainer and performer, sports
related.
Hero Archetype - Working on
projects and creating pieces with the
idea of bettering the company and
listeners as a whole.Working hard and
motivating others to go above and
beyond what we think we are normally
capable of to create incredible sports
content.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 75% Male,
20-50 years old, Predominately
White, Married, High School
Education, Mid- Level Income.
• PSYCHOGRAPHICS: Baseball
fans tend to take in the sport
leisurely. Family members who
spend time with their kids while
listening to games. They enjoy
having a good time while also
being in a relaxed environment.
• IDEAL AUDIENCE MEMBERS:
Dave Patterson, Senior VP of
Production (MLBTV), Ilan Ben-
Hanan, Senior VP of Programming
and Acquisitions (ESPN), Michael
McCarthy, GM (MSN)
Recruiters & Hiring Managers at ESPN, CBS, and FOX
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level position at Golf Channel
• Network with producers, online personalities, etc,
to begin making connections for future
opportunities.
Mid Term: (2027)
• Make the move to covering live golf tournaments on
television.
• Build up a reputable amount of experience and
continue to network with upper level employees
for networks like ESPN or FOX.
Long Term: (2032)
• Land my dream job of covering baseball for the MLB at a
major network.
• Become a notable commentator of major league
games, well known for my knowledge and skill on
the microphone.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Audio/Video Recording 50%
Adobe Creative Cloud 45%
Time Management 85%
Public Speaking 70%
SOFTHARD
Spreadsheet Software 75%
Music or Sound Editing Software 70%
Speaking 90%
Social Perceptiveness 70%
SOFTHARD

7. I provide knowledgeable, entertaining
coverage of live and recorded sports content
to be watched and enjoyed by a variety of
viewers.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year covering sports for The Collegian
Newspaper.
• 1 year radio talk show host for KSDJ radio.
• 2 years performing cast member for Walt
Disney World Resort.
• 2 years executive member of Alpha Psi
Omega honors fraternity
Education:
• Arts and Sciences, B.S., South Dakota State
University (2018)
• Sportscasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Kennedy Center American College Theatre
Festival selection (2014,2017)

9. COMPETITION
Elijah Balcarcel
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
• Recent High School Graduate
Leadership Experience:
• No Leadership Experience Found
Skills and Proficiencies:
• Adobe Creative Cloud - 0 endorsements
• Microsoft Office - o endorsements
Steven Marienau
Overall Online Presence:
• Less than 50 connections, banner image not yet customized,
decent headshot, lack of details throughout profile, no
articles published, active on social media, URL not yet
customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 1Year of Sports Journalism
• 1Year of Radio Host Personality
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
• B.S. in Arts and Sciences from South Dakota State University
(Grad. 2018)
Leadership Experience:
• Executive board member of Alpha Psi Omega honors
fraternity.
Skills and Proficiencies:
• Performing Arts - 2 endorsements
• Customer Service - 1 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• 75 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no articles
published, active on personal social media accounts.
• Grade:Average , 45 out of 100

10. COMPETITION
Christian Bruey
Industry Experience:
• 18 years of Sportscasting experience
for a variety of employers.
Education:
• Telecommunications, Production, Bachelors, University of
Florida
Noteworthy Experience:
• Director of Broadcasting/Media Relations, Daytona Cubs
• In-Stadium Studio Host, Jacksonville Jaguars
Skills and Proficiencies:
• Broadcasting - 2 endorsements
• Media Relations - 2 endorsements
• Baseball - 2 endorsements
Steven Marienau
Overall Online Presence:
• 301 connections, banner image not yet customized, polished
headshot, detailed profile summaries, notable working
experience, URL not yet customized.
• Grade: Good, 60 out of 100
Industry Experience:
• 1Year of Sports Journalism
• 1Year of Radio Host Personality
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
• B.S. in Arts and Sciences from South Dakota State University
(Grad. 2018)
Leadership Experience:
• Executive board member of Alpha Psi Omega honors
fraternity.
Skills and Proficiencies:
• Performing Arts - 2 endorsements
• Customer Service - 1 endorsements
• Public Speaking - 1 endorsements
Overall Online Presence:
• 75 connections, banner image customized, professional
headshot, detailed summaries throughout profile, no articles
published, active on personal social media accounts.
• Grade:Average , 45 out of 100

11. BRAND POSITION
Positive energy, passion, and determination.
Steven has a quiet leadership and optimistic
approach that builds up everyone around him.
STEVEN MARIENAU

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 APSE (Associated Press Sports Editors) Conference
• June 24-27, 2020 Indianapolis IN
• American Sportscasters Association (Founded 1979)
• National Sports Media Association (Founded 1959)
Sportscasting
• Primary Content: Radio play-by-play and color commenting on
sporting events, as well as establishing a podcast for sports related
news and entertainment.
• Primary Tools: FB and Instagram -Promote my personal brand and
content using media posts (pictures, videos, etc.); LinkedIn -
network with industry pros and publish updates on my career
journey including blog posts and podcasts.
• Website: Full Sail digital portfolio site to showcase school work; use
blog to showcase sportscasting highlights and upload podcast
episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking an experienced sportscasting professional with multi
year experience in a variety of sports to show me the ins
and outs of the business.
Formal Education
• Complete Sportscast B.S. by expected date of 2021
Technical Skills
• Become proficient in ERP Enterprise resource planning
software. (training.SAP.com)
• Audio forVideo Editors Training (lynda.com)
• Audio Recording Training - (lynda.com)
Soft Skills
• Continue Practice in live play by play calling sports games.
• Note Taking Techniques - (lynda.com)
• Get in contact with and potentially join NSMA (National
Sports Media Association)
• Interviewing - (lynda.com)

14. Steven Marienau
For decades, sports has dominated television
viewership and radio listeners. However, thanks to
technology, sports has moved into the 21st century and
television and radio ratings are falling, with more people wishing to stream
sports online. How do we solve this issue? I have the answer. I will provide an all
encompassing sports media format that allows fans to follow their favorite players
and teams 24/7 through an online platform that includes games, interviews,
podcasts, and other behind the scenes content making the fan feel as if they are in
on the action.
“

15. REFERENCES
-,A., By, -,Apsportseditors, & here, P. enter your name. (2019,
January 22). apsportseditors. Retrieved from http://
apsportseditors.com/indianapolis-approved-as-site-of-2020-
summer-conference/
About Us. (n.d.). Retrieved from http://
www.americansportscastersonline.com/aboutus.html
Balcarcel, E. (Ed.). (n.d.). Elijah Balcarcel. Retrieved March 22,
2020, from https://www.linkedin.com/in/elijah-
balcarcel-97bb1a17a/
Bruey, C. (Ed.). (n.d.). Christian Bruey. Retrieved March 22, 2020,
from https://www.linkedin.com/in/christianbruey/
GOLF Internships Summer 2020 - Golf Channel & Golf Now.
(2020, January 20). Retrieved from https://www.ziprecruiter.com
Lynda: Online Courses, Classes,Training,Tutorials. (n.d.).
Retrieved from https://www.lynda.com/
NSMA Cancels 2020 Awards Weekend;Will Honor Winners in
2021. (n.d.). Retrieved from https://nationalsportsmedia.org/
news/nsma-cancels-2020-awards-weekend-will-honor-winners-
in-2021
Summary Report for: 27-2099.00 - Entertainers and Performers,
Sports and Related Workers,All Other. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/27-2099.00
Summary Report for: 27-3011.00 - Radio and Television
Announcers. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/27-3011.00
Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
27-4012.00
This job has expired, please see additional jobs below. (n.d.).
Retrieved from https://www.velvetjobs.com/job-posting/espn-
wws-digital-broadcast-distribution-internship-fl-fall-2020-
p37919745