My explanation of my career and education, and show you what you are getting from me as a professional.

1. PERSONAL BRAND EXPLORATION
Stephen Salazar
Project & Portfolio I: Week 4
Oct. 22, 2023

2. I developed a love for sports at a young age
through playing and watching a variety of sports.
As I became older I developed an analytical
perspective of sports. I pride myself in integrity
and dedication to sports. Although I do not have
any professional experience, I have aspirations
of becoming one of the greatest broadcasters of
all time. I have mastered the skills of video
editing, field broadcasting, and audio
presentations.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst
• Camera Operator
BRAND ARCHETYPE - I fall under the
Entertainer archetype. This means I am
able to work in a positive manner. I bring
joy and humor to any situation. I have the
ability to lighten up situations that may
otherwise have negative vibes.
On Air Talent for Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. Human Resources Staff
TARGET AUDIENCE
Harpreet Basran
Outreach Plan:
• Complete a full professional profile and resume to provide.
• My initial attempt to contact Ms.Basran will be via Email.
• After 10 days from initial contact I will reach out both by email
and phone in an attempt to follow up.
Chief People Officer at San
Francisco 49ers
Mike McCarroll
Outreach Plan:
• Complete a full professional profile and resume to provide.
• I will send an email to Mr. McCarroll explaining my interest in
working for the San Jose Sharks.
• Once contact is made, I will reach out by phone and email
after a maximum of 10 days to follow up on our initial
interaction.
PROFILE
PICTURE
Vice President, Guest
Experience at San Jose Sharks
Darron Nelson Outreach Plan:
• Complete a full professional profile and resume to provide.
• I will send an email to Mr. Nelson to create initial contact.
• Approximately 10 days after initial contact I will reach out to
Mr. Nelson by email and phone call.
Senior Management, Talent
Acquisition at San Francisco
Giants

5. GOALS
Short Term: 2025
• Increase my network by 25%
‣I will look to increase my network on LinkedIn
within the sports field by 25% within the first
three months of graduating.
Mid Term: 2030
• Increase followers and subscribers on podcast
‣By 2030 I will have at least 10,000 followers
and subscribers to my podcast
Long Term: 2035
• Have a successful broadcasting career
‣At this point I will have at least 200 successful
on-air broadcasts of live sports events.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Organization Novice / Adept / Expert
Dependability Novice / Adept / Expert
Data base user interface and query software
SOFT
HARD
Novice / Adept / Expert
Music/Sound Editing Software Novice / Adept / Expert
Integrity Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. By bringing my fun, exciting personality
along with my extensive sports and media
knowledge, I will help raise the success level
to any sports franchise’s broadcasts.
PROMISE

8. CREDENTIALS
Work Experience:
• Program manager - The Source Spokane
• Shift Lead - Walgreens
• Sales Consultant - Verizon
• Grounds Crew - Spokane Indians Baseball
Education:
• Criminal Justice, A.A., Eastern Gateway
Community College (2018)
• Psychology, B.S., University of Idaho (2021)
Leadership Roles:
• Program Manager
• Shift Lead
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jarrod Stephens
Industry Experience:
• N/A
Education:
• Full Sail University
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Live Broadcast - 0 endorsements
• Color Commentary - 0 endorsements
• Adobe Creative Suite - 0 endorsements
Stephen Salazar
Overall Online Presence:
• 12 connections, banner not customized, classy photo,
moderate amount of information, no posts, not
customized LinkedIn URL.
• Grade: Average 65 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• A.A. Criminal Justice
• B.S. Psychology
Leadership Experience:
• Program Manager at The Source Spokane
• Shift Lead at Walgreens
Skills and Proficiencies:
• Communication - 0 endorsements
• Time Management - 0 endorsements
• Microsoft Office- 0 endorsements
Overall Online Presence:
• Zero connections, customized banner, moderate profile
picture, moderately detailed profile, zero published
articles, no social media added, customized LinkedIn
URL.
• Grade: Average 70 out of 100

10. COMPETITION
Ella Gibson
Noteworthy Experience:
• Managing Editor at TCU 360
• TCU Sports Broadcasting Department
Stephen Salazar
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• A.A. Sports Broadcasting and Journalism
Skills and Proficiencies:
• Live Event Production - 0 endorsements
• Multimedia Reporting - 1 endorsements
• Writing - 1 endorsements
Overall Online Presence:
• 235 connections, non customized banner, professional
headshot, highly detailed profile, one post, no other
social media listed, generic URL.
• Grade: Superior 90 out of 100
Industry Experience:
• N/A
Education:
• A.A. Criminal Justice
• B.S. Psychology
Leadership Experience:
• Program Manager at The Source Spokane
• Shift Lead at Walgreens
Skills and Proficiencies:
• Communication- 0 endorsements
• Time Management - 0 endorsements
• Microsoft Office - 0 endorsements
Overall Online Presence:
• Zero connections, customized banner, moderate profile
picture, moderately detailed profile, zero published
articles, no social media added, customized LinkedIn
URL.
• Grade: Average 70 out of 100

11. BRAND POSITION
For sports teams who are looking for a young up and
coming talent to provide a new look for broadcasts, I
provide the skills necessary including Microsoft office,
Adobe Creative Cloud as well as a fun bright personality.
I will use these attributes to bring a great experience and
results to your company.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ 2024 | Washington, DC
• Broadcasters Sportscasters Mentoring Group
‣ 2024 | Calabasas, CA
• Synchronous Learning Session - Optimizing Your LinkedIn
Profile
‣ October 4, 2023 | Full Sail Online
Digital Marketing
• Primary Content: Podcasts, Youtube Videos, Livestreams.
• Primary Tools: Twitter, Facebook, Youtube, Spotify, iHeart
Radio. I plan to post at least once a week.
• Website: I will use my portfolio to help broaden my
connections and gather experience from others that I meet.
Gathering connections can lead to a more known brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to seek an internship with a local sportscaster with hopes to learn
valuable lessons from them. This broadcaster has over ten years of
experience in broadcasting. I am looking to begin April of 2024.
Formal Education
• Bachelor of Science in Sportscasting at Full Sail University. Expected
graduation 2025.
Technical Skills
• Take class on digital production - Full Sail University, November 2023
• Continue to produce meaningful and interesting blogs- Wordpress.com,
October 2023
• Produce podcast and gather feedback, Spotify, January2024
Soft Skills
• Take Leadership and organizational behavior class - Full Sail University,
December 2024
• Plan my own work projects to work on taking initiative - Spokane
County, October 2023
• Read “The little book of stress relief” - Amazon/Firefly Books, December
2023

14. Stephen Salazar
You know how on air broadcasts can sometimes need a little extra spice? Well, I bring an out of
the ordinary, fun filled approach to everything I do. I have extensive sports knowledge and skills,
both on and off camera, that can bring excitement and productivity to any broadcast. In fact, I
was asked and was able to start up my own podcast in which I provide my own style and
quirkiness in discussions on current sports topics.It is my promise to provide the highest quality
broadcast for any event I am apart of.
Picture of You
Goes Here

15. REFERENCES
About Us. National Association of Broadcasters. (n.d.). https://www.nab.org/about/
About. Broadcasters Sportscasters Mentoring Group. (2023, March 22).
https://www.broadcastingschool.com/about/
Broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-3011.00
Camera operators, television, video, and film. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-4031.00
Giants Staff Directory: San Francisco Giants. MLB.com. (n.d.).
https://www.mlb.com/giants/team/front-office
Gibson, E. (n.d.). Ella Gibson - Texas christian university - greater seattle area -
linkedin. LinkedIn. https://www.linkedin.com/in/ella-gibson-891783204
Hamilton, D. (2018, November 13). Shoutcasting and sportscasting have similar
elements; both can be throaty. Sports Broadcast Journal.
https://www.sportsbroadcastjournal.com/shoutcasting-and-sportscasting-have-
similar-elements-both-can-be-throaty/
Hudson. (2020, December 17). How to enjoy online sports broadcasting.
Sportswebdaily. https://sportswebdaily.com/how-to-enjoy-online-sports-
broadcasting/
News analysts, reporters, and journalists. O*NET OnLine. (n.d.-c).
https://www.onetonline.org/link/summary/27-3023.00
Official San Jose Sharks website: San Jose Sharks Front Office. Official Site of the
National Hockey League. (n.d.). https://www.nhl.com/sharks/team/front-office
Perdana, P. (2021, March 27). SF 49ers logo PNG : San Francisco 49ers logo :
Histoire, signification de l’emblème / 49ers foundation donate a car. web log
free. https://fantaszyn.blogspot.com/2021/03/sf-49ers-logo-png-san-francisco-
49ers.html
Putnam, K. (2023, May 23). Entertainer brand archetype: Psychology-driven brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand-archetype-entertainer/
San Francisco 49ers Front Office. 49ers Home. (n.d.).
https://www.49ers.com/mobile/front-office
Stephens, J. (n.d.). Jarrod Stephens- linkedin. Jarrod Stephens LinkedIn.
https://www.linkedin.com/in/jarrod-stephens-340310230