The document discusses 5 common mistakes made when implementing collaboration in organizations. These include: 1) Lack of a supportive culture that values collaboration. 2) Not listening to employee feedback. 3) Assuming employees will use collaboration tools without proper training and integration. 4) Lacking executive support and engagement in collaboration efforts. 5) Implementing collaboration technologies before establishing a clear strategy and understanding needs. The document provides insights and recommendations for avoiding these mistakes and successfully fostering collaboration.

1. The 5 Must-Avoid Collaboration
Mistakes
PBworks

2. What I believe
• Collaboration can make the world a better
place
• This idea is not enough for executives
• Need a focus on business value:
– The Collaborative Organization
• Shift from an idea to an action

3. What is Collaboration?
• Collaboration isn’t new, it’s been
around for many years
• All about two or more people
working together to create
something or achieve a goal
• Technology and culture have
changed

4. Collaboration has evolved
• Nobody even • Digital • Scale
remembers • With boundaries • Transparency
• Not at scale • Digital
• Poor depth and • Breadth and depth
breadth • No boundaries
• Small • Truly collaborative
groups/individual • Empowered
• Static employees
• Dynamic

5. Some common collaboration problems
• Hard to find people and information
• Too much time spent in email
• Cross-boundary communication/collaboration
• Duplication of content
• Department and organizational alignment
• Making work more efficient
• Improving employee engagement
• Improved quality of life

6. What are the top business drivers?
Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group

7. The 5 big mistakes
1 Lack of supportive culture
2 Not listening to voice of employee
3 Assuming employees will use tools
4 No executive support
5 Technology before strategy

8. 1 Lack of supportive culture
• Can’t say you want to be collaborative if:
– Focus on individual performance
– Over emphasis on competition
– Lack of trust within company
– Inability to be flexible
– The focus of value is on the enterprise and not on
people
– No willing to be more transparent

9. 2 Not listening to voice of employee
• Employees can tell you a lot!
– Be prepared for ideas, suggestions, input
– Listen to employee feedback
– Integrate ideas and suggestions
– Pay attention to “pulse” of the company
– What works and what doesn’t?

10. What percentage of the employee
base is actively engaged?
Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group

11. 3 Assuming employees will use tools
• If you build it they will not come
• What is the employee value?
• Education and training
• Integrate into flow of work
• Not another stand-alone tool
• Easy to use and intuitive
• Encourage and evagelize

12. Where does employee resistance
come from?
Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group

13. 4 No executive support
• Not just about writing a check
• Having a presence
• Engaging with employees
• Removing barriers to communication
• “Flattening” the organization

14. 5 Technology before strategy
• Many companies struggle with this
• End up changing platforms later
– More time and more money
• Understand the why before the how
• Technology is the easier part once you
understand what you need
• From use cases you get features

15. How did collaboration occur?
Taken from the State of Enterprise 2.0 Collaboration Report from Chess Media Group

16. 12 Principles of collaboration
1. Individual benefit is just as important as the overall corporate
benefit (if not more important)
2. Strategy before technology
3. Listen to the voice of the employee
4. Learn to get out of the way
5. Lead by example
6. Integrate into the flow of work
7. Create a supportive environment
8. Measure what matters
9. Persistence
10. Adapt and evolve
11. Employee collaboration also benefits the customer
12. Collaboration can make the world a better place

17. Thank you & questions
Email: Jacob@ChessMediaGroup.com
Company: ChessMediaGroup.com
Twitter: @JacobM
Blog: SocialBusinessAdvisor.com
Book: TheCollaborativeOrganization.com
“…Jacob's book guides leaders on how to develop strategies to build
this type of a 'Collaborative Organization.‘
Vivek Kundra, Former Chief Information Officer of the United
States of America
“…Jacob’s book is a valuable strategic guide to help leaders deploy
emerging collaboration technologies and strategies to "get there.“
-- Jonathan Becher, CMO, SAP