Description: Organizations are investing in enterprise social networks at an alarming rate.  To gain the benefits of improving employee engagement, collaboration, and knowledge sharing requires you to look beyond technology deployment. Attend this session to learn how social tools can play a critical role, what strategies that can help drive organizational change. This session will help IT architecture and infrastructure personnel understand #esn adoption issues, the role of change management, and alignment of social tools with strategic business initiatives.  As part of this session, we’ll also look at a customer case study on how Yammer is continuing to transform a global organization. Agenda: 1.       Social Maturity – present how social enterprise networks have changed over the course of the past decade (atlassian, give, newsgator, sp2010, yammer) 2.       Creating a Collaborative / Social Environment – what are some of the top ways organizations are changing the traditional collaboration model and the risks involved.  3.       Enable business value – scenarios and opportunities to create business value 4.       Change Mgmt models – what training, governance and adoption strategies work and where your organization fits.

1. The Value of Tribal Knowledge and Strategies to
Increase Adoption

2. The world has become a giant network

3. Faster
responses
Personalized
service
Better
experiences
Your customers expect more.

4. Yet, we continue to work like we always have

5. As a result,
companies
are being
disrupted.

6. Today I Learned
• Assess my organization’s social maturity
• Effectively Work Out Loud
• Enable business value without being disruptive

7. My name is…
Challenging the status quo
.
Kanwal Khipple
Founder, Principal Consultant
Creative Lead World’s 1st Office 365
based intranet and award winner
(Nielson Norman 2014).

8. User
Experience
Business
Strategy
Technology
Architecture
You’ll love the way we work. Together.

9. Share is the new save

10. Social Maturity
Crawl. Walk. Run.

11. Evolution of Social Mediums

12. Work like a network?
• Awareness and embracing a new approach
• Social doesn’t equal slacking
• Open doesn’t equal insecure
• Publish then perfect
• Authoritative content is not the only kind that offers
value

13. Don’t over think social

14. Diffusion of “Social” Innovations

15. Maturity Model

16. How does your organization rank?
No Process
Informal Process,
Randomly Performed
Formal Process,
Routinely Performed
Define and measure social metrics 1 3 5
Define objectives aligned with target
audiences and social metrics 1 3 5
Create a social engagement strategy
with a tactical plan of action 1 3 5
Select processes that fit social
platform architecture and tactics 1 3 5
Social Maturity Rank Trial Phase 4-6 Transition Phase: 8-16 Strategic Phase: 18-20

17. The point is to extract learning FROM work,
not impose more work

18. Adoption Model
• Baseline - define where you are currently and objectives for improvements
• Plan a Pilot - prioritize social capabilities and define training, pilot and
standards
• Training & Piloting - introduce non-disruptive social capabilities with
greatest potential value
• Launch and Drive Success – communicate effectively on purpose and value
• Adapt and Iterate - collect metrics, tweak processes as required and
integrate into how you operate

19. • Employee Connectedness
• Culture Initiatives
• Sharing Industry Articles &
News
• Replace Meetings
• Team & Department FAQ Sharing
• Employee Recognition
• Streamlining Any Business-Related
Function or Task
• Co-Authoring Content
• Sharing Best Practices

20. If what you’re doing isn’t worth sharing,
then why are you doing it?

21. Transforming Culture + Deploying Technology
“Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
- Gartner, September 2012
Culture Tech

22. Work Out Loud
Loud. LOUDer. LOUDER.

23. Social communities leverage an increasingly
expensive asset – people – by allowing them to
work out loud, connect with more people,
establish trust, and find relevant information
and solutions more quickly.
Rachel Happe

24. Which Communities, When?

25. When to Work Out Loud

26. Be your Organization’s Intraprenuer

27. Yammer & Your Organization
Tips for every organization

28. How to earn success

29. Why Yammer?
• One application for global
communications.
• Best solution to build our social
business & improve business agility.
• Quick to implement.

30. Tips to increase adoption?
• Used Yammer’s ‘Quick Launch’ plan.
• Executive and HR buy in.
• Yambassadors Team in every office.
• Made it easy to reach for help.
• Made it fun!

31. What does success look like?
• Gave us the business agility & social business we needed.
• Has become imbedded into business.
• Continuous quarterly health checks.
• Helped with our company culture.
• Part of our normal work life.

32. Enable Business Value
GO where the community is.

33. Culture
Move from Command and Control to
Network: Open, Fluid, Fast

34. Listen
to conversations
that matter
Adapt
and make
smarter
decisions
Grow
your
business
Work like a network.

36. Come For The Content,
Stay For The Community

37. 93%
#worklikeanetwork
Adapt
37%
improvement in project
collaboration
Grow
of business leaders agree that
internal social tools stimulate
innovation
Inside Communication, 2012 Red River, 2013
Listen
76%
more visibility into other
departments and office locations
Yammer, 2013

38. Deciding Factor for ESN?

39. Impact of ESN?

40. Ways to Drive Business Value
1. Encourage Sharing
2. Capture Knowledge
3. Lunch and Learns
4. Yambassadors
5. Praise an employee
6. Enable Action
7. Empower Employees
8. Post an idea and ask for feedback
9. Start a group

41. If everyone in the team narrated their work
openly, we wouldn’t need any meetings to
assess project status and we would gain a
lot of time.
Jerden Sangers

42. Analytics Overview
Getting
Started
56
• Take a snapshot to measure
results over time
• Toggle the results between 7 or
28 days
Best
Practices
• Work with your Community
Manager to decide network
analytics strategy
• Use this view to see if there is
consistent growth
Questions
to Ask
1. Are messages being posted by a few people in your network?
2. How can you get additional member active and involved?
3. With the growth, what additional actions are needed?

43. Engaged Members
Getting
Started
57
• Toggle the results between 7 or
28 days
• Engaged users have taken an
action* in Yammer
Best
Practices
• Use this view to see how many
total members are in the
network
• Engagement varies because of
organizational uses of Yammer
Questions
to Ask
1. How are new members joining the network?
2. What could be done to increase the level of engagement?
* An action means the member has posted, replied to, Liked or Shared a conversation or Private Message, viewed a full conversation, or clicked to expand a post.

44. Today I Learned
• Where my company is in their social maturity
• How to effectively Work Out Loud
• I can enable business value without being disruptive

45. Got Yammer! Now what?
• Week 1 – motivate and engage the existing
community
• Week 2 – recruit and engage new employees
• Week 3 – showcase the organization, network and
people
• Week 4 – discuss what matters

46. Yammer Feature Cheat Sheet

47. Cultivate relationships
As in any good relationship, your followers require care and
attention. Follow the five-step adoption model in this
presentation to deliver high-quality content that addresses
member needs and you‘ll not only grow your community,
but also forge bonds and foster honest conversations with
potential customers.
Thanks for listening, and happy posting!

48. Thank You
Kanwal Khipple
kanwal@2toLead.com
416-888-7777

49. Connect. Collaborate. Share.
Office 365 Technical Network
https://www.yammer.com/itpronetwork/
Chicago SharePoint Developers User Group
http://www.chdevspug.com/
Chicago SharePoint Users Group
http://www.meetup.com/sharepoint/

50. Thanks to our sponsors!