Mind Tree is an international IT consulting and services company headquartered in India and New Jersey. It operates through two units and was founded in 1999. Mind Tree has over 15 offices globally and focuses on product engineering and IT services. The company emphasizes a culture-led approach and places significant importance on its values, with culture comprising 40% of employee appraisals. Mind Tree utilizes various knowledge management practices like communities of practice, a knowledge portal called Konnect, and a holistic approach involving people, organizations and their interfaces to effectively manage knowledge.

1. MIND TREE: A
COMMUNITY OF
COMMUNITIES

2. MIND TREE
• Mind tree Limited, formerly known as Mind Tree Consulting Limited is a
mid-sized international information technology (IT) consulting and
implementation company.
• It operates in two units: Product engineering Services and IT Services. Mind
tree was started in 1999 by ten industry professionals.
• Currently co-headquartered in Warren, New Jersey, and Bangalore.
• It has three development centre's in India and 15 offices in Asia, Europe,
and the United States.
• Mind tree is ranked #18 in Indian IT companies and overall #445 in Fortune
India 500 list of 2011.
• It was the First Indian IT firm that went public, and offered an IPO

3. MINDTREE LIMITED 2012
• Mind tree partners kryptos networks for cloud offering
• V.G. Siddhartha owns a 22 per cent stake in MindTree through his
companies and personal holdings.
• Attrition rate fell to 21.7%
• Entering into software testing
• sales turnover Rs 596.30 crore [391.20 crore in 2011] and net profit
Rs 72.20 crore [32.20crore in 2011]for the quarter ended Sep '12.

4. CULTURE AT MIND TREE
• Multicultural managed by focusing in value
• Soul searching by 300 person
• CLASS in all system
• Culture-led organization
• large deals are not given to a service provider primarily because of
culture
• Expertise & brand perception [siegel and gale]

5. CULTURE AT MIND TREE
• Multicultural managed by focusing in value
• Soul searching by 300 person
• CLASS in all system
• Culture-led organization
• large deals are not given to a service provider primarily because of
culture
• Expertise & brand perception [siegel and gale]

6. CULTURE AT MIND TREE
• 3-4 hours session by bagchi to new employees
• 40% appraisal weight to performance against values
• 360 degree feedback
• People are not a commodity

8. STRENGTHS AND WEAKNESS
• Strengths
• No cultural diversity
• CLASS determines all factors
• Value is culture, culture is value
• Involvement of kk, soota and bagchi

9. STRENGTHS AND WEAKNESS
• Weakness
• Cant insist people to help others
• Senior manager doesn’t know about the value of the company
• Measurement

10. GARDENING
• Organization found difficult to empathize with people
• Hierarchy
• Nurture the top 100 people in mind tree
• One to one discussion – personal professional
• Emotionally-bonded
• Listening-sense making-Action Response

11. GARDENING PROCESS
Gardener
Identification
administers the session1 Session2 Session3 session4
on leaders
5 questions
Sense making Review and Sense making
Code of Leader expand
Who am I and action questioning by based on action
engagement responses
response leaders response

12. IMPLICATIONS OF GARDENING
PROCESS
• Leadership, self-awareness and 'capacity expansion'
• Making people aware of their mission, visions and values
• To unlock their hidden potential- sense making(SESSION 2)
• created an atmosphere of openness and raised communication
• Succession planning
• Improves ability to make choices and face consequences
• Less power to listen between employee

13. QUESTIONS
• Key elements of mind tree approach to knowledge management?
• How effect are they?
• How mind tree create, develop and develop cop?
• What Roles do they play?

14. • A holistic, encompassing approach
• Concept of ba
• Cko

15. Five-year Vision (FY 2014)
• We will achieve US $1 billion in sales
• We will be among the Global Top 20 in the IT Services business in
profitability, as measured by PAT
• (Profit After Tax) to Sales and RoCE (Return on Capital Employed)
• We will be among Top 20 most admired companies globally in the IT
Services business, known for our
• customer satisfaction, people practices, knowledge management and
corporate governance
• We will touch and improve the lives of the differently-abled, through
leadership in Assistive Technologies

16. Community of practices
• “communities do not appear on the organization chart , nor do they
report to anyone . In fact , as soon as they start reporting to someone
they cease to be a community “ – Datta
• Technical, non-technical and role based areas.
• 55 Communities,75 % workforce involved in communities,3 %
champions (200).

18. • 8526 users visited Konnect in Q3 logging in 66,000 visits and
2,100,000 page views.
• 170 events per quarter
• 3500 people attend / Q

20. Knowledge lifecycle

21. KM goal at Mind tree :
•To establish systems , Process and Culture that helps to
continuously build their intellectual capital.
•Intellectual capital can be found in 3 forms
People/individuals
Organization
Interfaces

22. Mind Tree’s holistic
approach
•Control
•Community

23. 5*50 approach
•Soota ‘s idea of 5*50 in April, 2010
•Innovative 5 ideas
•Stages of idea selection
•Idea submission
On the portal the idea submissions have the following
fields
Idea:
Submitted by:
Primary category:
Primary Nurturer:
State: feasible/viable/etc
IP Potential:

24. Effective KM practice at Mind Tree

25. KM System of Mind
Tree

26. 5*50 approach
•Soota ‘s idea of 5*50 in April, 2010
•Innovative 5 ideas
•Stages of idea selection
•Idea submission
On the portal the idea submissions have the following
fields
Idea:
Submitted by:
Primary category:
Primary Nurturer:
State: feasible/viable/etc
IP Potential:

27. Awards and recognitions
•Community Champion award
•Innovation award
•Top 10 submitters award
•Patenting Award
•Community of the quarter award

28. Thank you