The brochure for our first future of work forum happening in San Francisco on April 29, 2015. We have great speakers including executives from Linkedink Unisys, Elance-Odesk, PwC, and others. It's an all-day event including breakfast, lunch, and dinner. We will also be getting a special tour of the new Airbnb offices. Huge thanks to our sponsors Udemy for the venue and lunch and Polycom for the dinner!

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THE FUTURE
OF WORK
FORUMSAN FRANCISCO APRIL 29,
2015Udemy, 360 3rd Street, Suite 400
Make the Future Work For You
Prepare for the challenges
and opportunities related to
the future of work.
www.fowcommunity.com/forum
@fowcommunity #FOWCrazies
SPONSORS:

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What You Will Learn
The top 3 most important factors for
creating a desirable corporate culture
The role of technology in creating a
corporate culture
How to effectively hire and fully engage
Millennials
How the new employer/employee contract
will work with this generation
The importance of maintaining a
consistent and flexible training
environment
Benefits of choosing the right training
system to help employees stay
competitive in the workplace
How to identify and prioritize business
issues and requirements in order to build
a holistic, end-to-end implementation road
map
How to approach cultural transformation
that results in high employee adoption and
engagement rates
How freelancers and flexible work
arrangements play a role in distributed
teams
What the freelancer economy means for
businesses and for employees
What organizations should be thinking
about when it comes to the freelancer
economy
The benefits of wearable tech for
enterprises and employees
What impact the physical space has on
how employees work
How you can get employees working
collaboratively and productively without
creating walls

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Agenda
8:00 AM - 8:30 AM
ContinentalBreakfast
8:30 AM - 9:00 AM
Connie Chan and Jacob Morgan
FOWC Welcome and Announcements
We will discuss the future of the FOW Community, and share with you collaborative, co-creation
and thought-leadership opportunities.
9:00 AM - 9:45 AM
Anna Binder,VP, People,MuleSoft
Culture Is Not Beer on Fridays.How to Developa Culture That
Matters and Will Help You Win.
Company culture is all the buzz in the business world today. Some companies provide free
lunches, and onsite amenities like dog sitters and hair salons; however, Anna Binder knows that
boosting company morale means more that free beer on Fridays. Changing company culture for
the new way to work is a requirement for the modern business but creating a great one is not
easy. Physical environment, technology, transparency, leadership and many other factors all
have a role to play in creating an environment where employees are engaged, happy, and always
performing at high levels.
Anna will share with us the most important factors for creating a desirable corporate culture, one
which lead to being ranked by Glassdoor as one of the best places to work in America as a great
place to work.
9:45 AM - 10:30 AM
Pat Wadors,VP of GlobalTalent,Linkedin
Leading and Engagingthe MillennialWorkforce Leadingand
Engagingthe MillennialWorkforce
Today's employers and managers have to think differently to fully engage the millennial
generation. Millennials craft their "career path" more like a passport of life experiences and they
pick up skills like we would stamps on our passport. They are not climbing a "ladder". They are
motivated by purpose and curiosity. They are the first digitally native generation - the rest of us
adapted/faked it. They are also the most socially engaged community, leveraging their network to
live their lives. So how does today's manager hire and fully engage that type of talent? How long
will they stay in any one position or company? How does the new employer / employee compact

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work with this generation? Well it’s changing and Pat will share how we have to adapt to not only
survive but thrive in today’s economy.
Agenda (CONTINUED)
10:30 AM - 10:45 AM
Shortbreak
10:45 AM - 11:30 AM
ToniCusumano,Principal,US Technology Sector,People & Change
Leader,PwC
The Future ofWork - Journey to 2022 and the Three Worlds of
Work
Tremendous forces are radically reshaping the world of work as we know it. Disruptive
innovations are creating new industries and business models and destroying old ones. New
technologies, data analytics and social networks are having a huge impact on how we
communicate, collaborate and work. Many of the roles and job titles of tomorrow will be ones
we’ve not even thought of yet.
Using insights and examples from her years working with clients, Toni will focus her presentation
on how the changing business landscape will impact your people management strategy; PwC's
analysis of the three distinct ‘worlds’ of work; and planning for the challenges ahead
11:30 AM - 12:00 PM
Lunch
12:00 PM - 1:00 PM
Paul Sebastian,VP and GM, Udemy for Businessand Dan Chou,
Director of Sales for Udemy for Business
Why Online Training is No Longera Nice to Have, But a Must-
Have
Industry-leading brands like 1-800-Flowers, Lyft, and Datalogix leverage the comprehensive
Udemy for Business solution to fulfill their training needs. An extensive library of relevant, in-
demand courses from expert instructors and the intuitive course creation platform comprise
essential topics for every skill set you need including Sales, Design, Strategy, and Management.
Find out how high-growth organizations are leveraging online learning to help with onboarding
high volumes of staff to ensure employees receive the training they need to be successful.

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Agenda (CONTINUED)
1:00 PM - 1:45 PM
Gloria Burke,Chief Knowledge Officer, Unisys
Culture Transformation: TheKey to MaximizingValue from
Enterprise SocialBusiness Technologies
Transforming to an enterprise social business platform is a complex undertaking and requires a
clear strategic vision, objectives and goals, leadership and stakeholder alignment, and a
compelling case for change in order to secure adequate funding and resourcing, and derive
maximum value from social technologies across the enterprise. It also requires the ability to
identify and prioritize business issues and requirements in order to build a holistic, end-to-end
implementation road map, leveraging the right mix of social technologies, employee engagement
and change management, integration with business processes, as well as an effective
governance model, in order to be both successful and sustainable.
Gloria Burke shares insights from the company’s industry recognized and award-winning social
business transformation framework. She will also share the company’s approach to its cultural
transformation that resulted in an unprecedented 91% employee adoption and engagement rate
within 18 months of its implementation.
1:45 PM - 2:30 PM
Rich Pearson,SVP,Categoriesand Geographies,Elance-oDesk
The Rise of Freelancing and How to Create Flexible Teams
In a report released last month, Staffing Industry Analysts estimated that independent consultants
did $1 trillion of work globally in 2013. Fifty three million Americans freelanced last year -- more
than a third of our workforce, and is projected to reach 40% by 2020. What does this mean for
your business? Rich Pearson will answer this question and discuss other realities and
opportunities businesses are facing, including what might it look like if you rebuilt your team from
scratch; what are examples of businesses innovating their hiring approach by tapping into
freelancers; and how does hiring freelancers and building flexible teams work?
2:30 PM - 3:15 PM
StuartPoole,Corporate Wellness,FitBit
Improve EmployeeHealth..And Your Bottom Line

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Corporate wellness results in happier and healthier employees. By increasing employee
participation and engagement, organizations experience a decrease in sick leave days and
healthcare costs. Flexible, scalable solutions can help employees reach their wellness goals, and
as a result, increase employee productivity that can help organizations achieve their business
goals.
Agenda (CONTINUED)
3:15 PM
Wrap Up and Head Over to Airbnb Offices
Walk, drive, Uber/Lyft. We’ll see you there!
4:00 PM - 5:00 PM
Aaron TaylorHarvey,Airbnb
Airbnb Awesome Office Tour
Constructed into a sleek environment, the Airbnb Headquarters is located in a space that was
once a former industrial manufacturing facility, built in 1917. The light-soaked office is a reflection
of both the brand, and the tech world’s new way of working. A massive open atrium welcomes
visitors to Airbnb office. The 72,000-square-foot space is equipped with art installations, a
cafeteria named Ate Ate Ate (a pun after the building’s 888 address), conference rooms that are
inspired by actual Airbnb global listings, and exposed hallways that encourage a flow and allow
employees to feel free to work wherever they want.
Airbnb will give us a guided tour of their HQ and provide a sneak peek into their as yet, unopened
new floor, followed by a Q&A session. Be prepared for lots of design eye candy.
5:00 PM
Closing Comments
5:30 PM – 7:00 PM
Dinner Hosted by Polycom
Networking Event
Location to be announced closer to the date

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Meet Our Speakers
Anna Binder
VP,People,MuleSoft
AnnaBinderisthe VP,People atMuleSoft,the companythatmakesiteasyto
connectapplications,dataanddevices.She isahumanresourcesleaderwith15
yearsexperience workingtorecruitandretaintalentat emergingtechnology
startupsas well asleadingpubliccompanies.
Most recentlyshe wasthe VPof ClientServicesandHumanResourcesat
Readyforce,aprofessional networkforcollege students.PriortoReadyforce,
Annawas the VPof People atIronPortSystems(acquiredbyCisco) where she
was responsible fordesigningandbuildingthe culture andpeopleprogramsas
the companygrew to 700 people in25 countries.
She isa businessadvisor,frequentspeakerandcommunityleaderontopicsof
leadership,culture andscalingorganizations.Annaalsoservesasthe Vice Chair
at Emerge California,whichidentifies,trainsandencourageswomentorunfor
publicoffice.She hasaBA fromthe Universityof OregonandanMBA fromIESE
inSpain.
Pat Wadors
VP,Global TalentOrganization,Linkedin
Pat Wadors joinedLinkedIninJanuary2013 to leaditsworld-classtalent(HR)
team.In additiontohiring,retainingandinspiringtoptalent,Patisalso
responsible forall employee-relatedHRprogramsat LinkedIn,including
compensationandbenefitsandperformance management.
She came to LinkedInfromPlantronics,whereshe wasSeniorVice Presidentof
Human Resources,responsible forleadingthe company'sfacilitiesandhuman
resourcesprogramsacross the all of its worldwideoffices.FromAugust2011
until August2012, Pat alsoservedasthe HR Executive AdvisortoTwitter.Inthat
role,she workedwithTwitter'sheadof HR,CEO and Board of Directorsto help
guide theirworkforce talentstrategiestoscale the business,whilealso
attractingand retainingkeytalent.Previously,Patalsospentmore thanfour
yearsat Yahoo!. Asthe SeniorVice Presidentof HumanResourcesatYahoo!.
Pat ledYahoo!'sHR BusinessPartnerfunctionwhichsupported14,500
employeesinmore than17 locations.PriortoYahoo!,Pat servedasthe Chief
Human ResourcesOfficerforAlignTechnologiesandhasalsoheldseniorhuman
resource managementpositionsatAppliedMaterials,MerckPharmaceutical,
ViacomInternational andCalvinKleinCosmetics.
She graduatedwitha BS inBusinessAdministrationfromRamapoCollege,with
a major inHuman ResourcesManagementanda minorinPsychology.

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Meet Our Speakers
Antonia Cusumano
Principal,USTechnologyPeople &Change, PricewaterhouseCoopers
AntoniaCusumanoisa Principal andleaderin PricewaterhouseCoopers'People
& Change practice. She leadsthe National Change Managementpractice. She
servesclientsinavarietyof industries,includinghealth,pharmaceutical,
industrial products,energy,technology,utilities,andretail andconsumer. She
has nearly20 years of experience helpingglobal businessesachievetheir
strategicobjectivesthroughorganizational transformation –withdeep
experience helpingcompaniestranslate theirbusinessstrategiesintotactical,
operational plans. Antoniaisresponsible forandinvolvedinawide range of
consultingassignmentscoveringthe people andHumanCapital componentsof
M&A, businesstransformation,HRtransformation;withdeepfunctionalskillsin
organizational design/restructuring,organizationriskandreadiness,leadership
development,performance management,culture alignment,large-scalechange
management,processre-engineering,executivecoaching,andorganizational
development.
Paul Sebastian
VPand GM, Udemyfor Business
Paul SebastianisUdemy'sVice PresidentandGeneral Managerof Udemyfor
Business,acorporate learningplatform.Paul leadsall marketing,sales,strategy
and operationsforUdemyforBusiness.Paul joinedUdemywithnearly20years
of experience leadingwidelyrecognized,successful B2Band B2C growth
initiativesatcompaniesincludingT-Mobile,DisneyMobile,Microsoft,Sonyand
SugarSync,and wasmost recentlychief marketingofficeratT-Mobile/Deutsche
TelekomHBS.
Dan Chou
Directorof Sales, UdemyforBusiness
Dan Chouis the Directorof SalesforUdemyfor Business.He isresponsiblefor
Udemy'sstrategicrelationshipswithkeycorporate clients.

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Meet Our Speakers
Gloria Burke
Chief KnowledgeOfficer,Unisys
GloriaBurke is Chief KnowledgeOfficeratUnisysandis responsible forthe
developmentof the company’sEnterprise SocialBusinessStrategy. She isalso
responsible forthe company’sKnowledge andCollaborationprograms,
processesandpractices,aswell asits supportingculture transformation
initiatives.
In addition,Glorialeadsthe visionaryteamresponsibleforthe evolutionof
“Inside Unisys”,the company’ssocial intranetenvironmentthathostsits
authoritative knowledge base andcollaborativeworkspaces.She servesas
chairpersonof the company’sKnowledge &CollaborationStakeholdersCouncil
and IntranetSteeringCommittees.GloriaalsoservesasGlobal PortfolioLeader
for the UnifiedSocial BusinessPractice atUnisys,andisone of the company’s
seniorthoughtleadersonEnterprise SocialBusinessandChange Management.
Priorto joiningUnisysin2009, Gloriaspent14 yearsat Booz AllenHamiltonas
itsglobal knowledgeandcollaborationmanager.She isapublishedauthoranda
frequentbloggeronsocial technologiesandculture transformation,with
articlesandblogsfeaturedonUnisys.comandinSocial MediaToday. She isa
seasonedconference presenterandpanelistonthese topics.Gloriahasbeen
namedbyInformationWeekMagazine as#2 of the TopTen Social Business
Leadersof 2013, and wasalsorecognizedinthisleadershiplistin2012.
Rich Pearson
SVP,CategoriesandGeographies,Elance-oDesk
Rich Pearsonleadsthe categorymanagement,businessdevelopmentand
International teamsatElance-oDesk.PriortojoiningElance-oDesk,he led
marketingandbusinessdevelopmentatPosterousthroughitsacquisitionby
Twitter,andpreviouslyheldseniormarketingpositionsatYahoo!,Attributor,
Homestead,Segasoft,andDel Monte Foods.
Rich holdsanMBA fromthe Haas School of BusinessandaBS inMarketingand
Finance fromUC Berkeley.

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Meet Our Speakers
Stuart Poole
BusinessDevelopment,Fitbit
Withover10 yearsof BusinessDevelopmentexperience inthe technologyand
financial industries,Stuart'sfocusatFitbitison corporate wellnessprogramsfor
employers,insurersandpopulationhealthcompanies.StuartleadsFitbit'sdirect
to employerwellnessprogramming,whichincorporatesFitbittracker
technologyintowellnessofferingstohelpemployers create engagingwellness
challenges,andanalyze groupemployeehealth.
Stuart attemptstohit hisgoal of 12,000 stepsperday bytakingwalking
meetings,playingsoccerandexploringNorthernCaliforniaonfootwithhis
family.
Aaron Taylor Harvey
EnvironmentsDesignLead,Pauli Magierek,Airbnb GroundControl &Mike
Lewis,Software Engineer, Airbnb
AaronTaylor HarveyisAirbnb'sEnvironmentsDesignLead.He innovates
workspacesthatreflectthe valuesof the sharingeconomyinnew andradical
ways;spaceswhichrelieve anxiety,provide acousticprivacyandpromotesfocus
and collaboration.
Pauli Magirekisan AirbnbHostess,workingonateam calledGroundControl.
She hoststhe employee experience andtreatsthe office asourveryownAirbnb
listing.
Mike Lewisisa Software EngineeratAirbnb,where he isfocusedonprototyping
and scalingweb platforms.He isa full-stacktechnologist,fromanalogand
microsall the wayto high-volume webstacksandmobile backends.Mike isa
systemsengineeratheartand an entrepreneurforthe love of it.

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