Partnership management
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Partner relationship management (PRM) describes strategies and processes used by a company to communicate with channel partners. PRM software automates business functions and gathers real-time partner information, similar to customer relationship management (CRM). Effective PRM involves finding partners, defining objectives, selecting partners, contracting, delivering, managing performance, and building the partnership over time through ongoing processes like meetings, benefit discussions, timeline creation and informing partners of developments.
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Partner relationship management
Partner Relationship Management (PRM) refers to the strategies and methodologies used to manage relationships with channel partners. PRM solutions are implemented through web or cloud-based programs that can be customized. PRM includes functions like onboarding new partners, managing leads, marketing campaigns, and performance to foster strong business relationships. PRM allows for more effective management of sales channel relationships than CRM to boost engagement and collaboration with partners. PRM systems organize and control channel relationships through elements like training, marketing support, product information, sales tools, and partner onboarding to establish trust and communication within the sales channel.
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An Australian telecommunications operator sought to transform its digital strategy and customer experience by developing a world-class chat program. Peppers & Rogers Group conducted an assessment [1] and identified five issues: the digital strategy was product-centric rather than customer-centric, no clear chat processes or guidelines, chat was not optimized across customer lifecycle, gaps between capabilities and goals, and lack of long-term roadmap. They recommended aligning initiatives with a customer-centric live chat strategy and program plan, prioritizing quick wins, and creating a roadmap to build the future digital strategy and engage customers effectively. This will help increase online adoption, conversions, uplift sales and service, while lowering costs.
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This document provides guidance on building an implementation plan to effectively communicate strategies to target audiences. It outlines 4 key steps: 1) Decide target audiences, 2) Define appropriate channels per audience, 3) Define messages for each audience/channel, and 4) Cross-check channels and timeline. The output is an implementation plan that connects strategies, audiences, channels, messages and timelines to successfully implement projects and programs. Effective implementation requires understanding audience needs and using the right channels to deliver customized messages according to each strategy's timeline.
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This document discusses resource management and capitalizing on resources. It defines resource management as the efficient development and use of resources like financial, human, and technology assets. The document emphasizes structuring resources to maximize results and achieve goals. It prompts the reader to consider which two resources from a list provided could be capitalized on through concrete actions over the next two months to help meet plans and targets. The overall message is on the importance of effectively managing and utilizing available resources.
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Partnership management
- 2. Definition
- 3. Partner relationship management (PRM) Abbreviated as PRM, partner relationship management is the term used to describe business strategies and processes used by a company to communicate with its channel partners. In many ways, PRM software and processes are similar to customer relationship management (CRM) as it enables the organization to automate channel partner business functions and gather real time information about the channel partner.
- 4. Flow Partnership Management 1. Find a company 2. Define Business Objectives 3. Partner Selection Criteria 4. Contract 5. Delivery 6. Partnership Plan 7. Performance Management
- 6. Selling Partnership Management 1. Find a company 2. Define Business Objectives 3. Partner Selection Criteria 4. Contract 5. Delivery 6. Partnership Plan 7. Performance Management
- 8. 1.Initiate and build external partnerships, from first contact to delivery, and long-. term connection. 2.Deliver the specified agreements and contracts that you sign within a specified timeframe and with appropriate professional decorum. 3.Guarantee client satisfaction at the highest level through consistent collaboration and meeting set expectations. 4.After successful partnerships, it is integral to increase the involvement of the partners among the membership and facilitate their participation. 5.Moreover, provide high quality and innovative servicing to the partners by expanding their networks, and building their brand image.
- 9. When you are going to start parnership management 1. After a successful delivery 2. Arrange a meeting for partnership timeline and processes 3. Breakdown all the benefits 4. Create a timeline and delivery 5. Inform the Partner and start the partnership (on going processes) 6. Break Down the new and old benefits 7. *Make a partnership management plan with your benefits and development of company with your services 8. Re-Approval of our cooperation
- 10. Thank you!