This document discusses the roles of Chief Information Officers (CIOs) and Chief Marketing Officers (CMOs) in digital business transformation. It provides perspectives from various CIOs and CMOs on how the two roles need to work together more collaboratively given the growing importance of digital technologies. Specifically, it notes that CMOs will see the greatest IT-driven business transformation and that CIOs and CMOs need to partner to leverage big data and analytics effectively. The document advocates that CIOs understand marketing requirements and help enable marketing teams through technology.
The Role of the CIO and CMO in the Digital Transformation of EducationVala Afshar
Colleges and universities face economic, technological, and market forces that challenge the traditional ways of recruiting students, raising money, delivering services, and insuring student success. Rapid growth in BYOD, apps, online education, and an explosion of new competitors, such as MOOCs are adding to the pressure. At the same time, marketing has become data intensive and technology driven. Gartner points to the CMO as the champion of the technology budget in the near future. CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. The current period of transition creates opportunities for institutions that learn to embrace change and form a collaborative relationship between the CIO and CMO.
by Vala Afshar, Chief Marketing Officer, Extreme Networks
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
The covid-19 pandemic boosted the Digitalization initiative. Every company started relying more on digital technologies to continue their business operations. To cope with this changing environment, employees planned to improve their skills and started learning new things virtually; this gave rise to E-learning during the pandemic. The future of E-learning looks excellent because it is the easiest way to learn.
Digital Leadership Interview : James Patterson, MVP and Head of Capital One LabsCapgemini
"Creating excellence at small scale is relatively straightforward. Doing so at scale is extremely hard. And that’s where most innovation centers struggle."
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
The Role of the CIO and CMO in the Digital Transformation of EducationVala Afshar
Colleges and universities face economic, technological, and market forces that challenge the traditional ways of recruiting students, raising money, delivering services, and insuring student success. Rapid growth in BYOD, apps, online education, and an explosion of new competitors, such as MOOCs are adding to the pressure. At the same time, marketing has become data intensive and technology driven. Gartner points to the CMO as the champion of the technology budget in the near future. CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiency. The current period of transition creates opportunities for institutions that learn to embrace change and form a collaborative relationship between the CIO and CMO.
by Vala Afshar, Chief Marketing Officer, Extreme Networks
Digital technologies allow organizations to reinvent themselves – transforming the core of the business and finding and exploiting new sources of value. However, many organizations are struggling to reinvent themselves because they run up against a significant barrier – culture. Our research shows that culture is the number 1 barrier to digital transformation.
This edition of the Digital Transformation Review focuses on this critical, but neglected, topic:
How are large and traditional organizations tackling the thorny issue of digital culture?
What do digital-native firms do differently when it comes to digital culture?
What advice do leading academics have for organizations attempting to get digital culture change right?
We share the insights of key leaders and experts on this topic, representing the views of traditional companies, academia, and the Silicon Valley. We also outline Capgeminis’ point of view on how organizations can close the growing employee-leadership gap in digital culture, drawing on an extensive global survey.
The covid-19 pandemic boosted the Digitalization initiative. Every company started relying more on digital technologies to continue their business operations. To cope with this changing environment, employees planned to improve their skills and started learning new things virtually; this gave rise to E-learning during the pandemic. The future of E-learning looks excellent because it is the easiest way to learn.
Digital Leadership Interview : James Patterson, MVP and Head of Capital One LabsCapgemini
"Creating excellence at small scale is relatively straightforward. Doing so at scale is extremely hard. And that’s where most innovation centers struggle."
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Brocade
Global study shows legacy decisions, technology and perceptions are impacting innovation and business performance. View the full report, here: http://www.brocade.com/content/dam/common/documents/content-types/infographics/brocade-digital-transformation-legacy-constraints-wp.pdf
It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why. In a survey, 70% of respondents said that good service had a considerable influence on their loyalty and 69% would recommend the company to others. The reverse is also true. Poor customer experience drives customers away. Research shows that nearly 89% of customers walk away from a company after a single poor customer experience. And this can have a significant impact. Businesses are estimated to lose as much as 20% of revenue from poor customer experiences. And this is precisely the reason we chose to focus the sixth edition of our Digital Transformation Review on Customer Experience. How can organizations create compelling digital customer experiences that work? We posed this very question to a diverse panel from around the world. Our panel for this edition includes industry leaders, academics, startup founders, platform vendors and technology gurus. They come from all over the world, including the home of innovation in the digital age — Silicon Valley
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Top Tips of How to Build Organizational Culture in Remote TeamsBernard Marr
When you have a team that works remotely, it's important to be intentional about your company culture. When you take action to ensure your remote team feels connected to the company, your company can thrive, and so will your remote employees. Here are the top tips for building organizational culture in remote teams.
Digital Transformation - Effects on the World of Work and EmployeesPeter Vogel
The world of work has undergone some massive changes as a result of the digital transformation. Cloud computing, mobile technologies, social networks, among many other trends, have and continue to transform our personal and professional lives.
What are the effects of this digital revolution on the world of work and on the employees? What do companies have to do in order to cope with this transformation?
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Businesses are moving beyond traditional industry silos and coalescing into richly networked ecosystems, creating new opportunities for innovation alongside new challenges for many incumbent enterprises.
Explore how organizations can thrive in a world of ecosystems by reading the full report: http://deloi.tt/2flFYxX
Public Sector Enterprise ICT 2020 - Chairman's Address - 24 Nov 2020David Terrar
My scene setting slides from Whitehall Media's ESICT 2020 conferen ce 24 November 2020. We love in exponential times. The rate of change last century has accelerated this century, but nobody prepared us for the changes in 2020. Now work isn't somewhere you go, it's something you do. We've been around one the planet for 200,000 years. We've been through 3 complicated industrial revolutions, but this fourth one brings us in to the complex. A small change can have massive implications. The small change this year was COVID-19. An virus none of us can see that has changed life and work for all of us. We need different thinking. We need exponential thinking to replace our linear thinking. An agile approach in place of business as usual. An approach where we shift from command and control and hierarchy to a more distributed style of leadership and a flatter organisation. We need to shift power to the edge, to be close to the customer. We need to recognise that digital transformation isn't a project, it needs to be a continuous approach to stay ahead of the competition. To adapt to survive.
The Digital Advantage: How digital leaders outperform their peers in every in...Capgemini
Capgemini Consulting and the MIT Center for Digital Business Global Research
New digital technologies like social media, mobile, and analytics are advancing rapidly on the economic landscape. These innovations are used widely by consumers and employees alike. Facebook has more than 1 billion users. There are more than 6 billion mobile phones. Employees often have better digital solutions at home than they do at work, and many customers are more technology savvy than the people trying to sell to them.
Executives in every industry – from media to electronics to paint manufacturing – face a bewildering array of new digital opportunities. They are paying attention, but they have few signposts to guide them. Most stories in the business media focus on fast-moving startups like Zynga and Pinterest, or on a few large high-tech firms like Apple, Google, or Amazon. Unfortunately, to many leaders, stories of these nimble and innovative firms just do not make sense for traditional companies that are older, larger, and burdened with inflexible legacies.
We decided to find out what fast-moving digital innovations mean for large traditional companies. In two years of study covering more than 400 large firms, we found that most large firms are already taking action. They are using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. But few firms have positioned themselves to capture the real business benefits. Our research points to a real “digital advantage” to those that do.
Digital maturity matters. It matters in every industry. And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so.
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
Digital Leadership Interview : Claus Von Riegen, VP and Head of BMI at SAPCapgemini
"Disrupt yourself before being disrupted by others. But to make this happen, you have to create a separate team with the explicit mandate to disrupt the business and make it a priority."
Estimations are that by year 2025, the proliferation of virtual, augmented and mixed reality tools throughout everyday life and work will be similar to that of PC, web, and mobile today.
We are defining these experiential tools “Digital Reality” and they will drastically transform how we work, we communicate, we learn, and we create.
Digital Transformation ROI Survey From Wipro DigitalWipro Digital
“Digital transformation” has been a part of our lexicon for nearly six years. Yet, there’s hardly consensus on what it means. Maybe it’s time to recognize it served its purpose to galvanize business leaders around a needed change in their business to become more digital. But now, it may be holding CEOs back from fulfilling the potential of their digital agenda through a much wider and needed enterprise transformation.
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Brocade
Global study shows legacy decisions, technology and perceptions are impacting innovation and business performance. View the full report, here: http://www.brocade.com/content/dam/common/documents/content-types/infographics/brocade-digital-transformation-legacy-constraints-wp.pdf
It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why. In a survey, 70% of respondents said that good service had a considerable influence on their loyalty and 69% would recommend the company to others. The reverse is also true. Poor customer experience drives customers away. Research shows that nearly 89% of customers walk away from a company after a single poor customer experience. And this can have a significant impact. Businesses are estimated to lose as much as 20% of revenue from poor customer experiences. And this is precisely the reason we chose to focus the sixth edition of our Digital Transformation Review on Customer Experience. How can organizations create compelling digital customer experiences that work? We posed this very question to a diverse panel from around the world. Our panel for this edition includes industry leaders, academics, startup founders, platform vendors and technology gurus. They come from all over the world, including the home of innovation in the digital age — Silicon Valley
A lot has changed since publishing my inaugural Design in Tech Tech report at SXSW last year. In this year's report, we dive deeper into analyzing some broader themes ranging from the record amounts of funding flowing into design-led startups to questioning how design will continue to evolve as a good business practice. Below are some takeaways from the report:
-Design isn’t just about beauty; it’s about market relevance and meaningful results.
-M&A activity continues in the design space, and it’s increased.
-Increasing the designers needed in the tech industry requires rethinking education.
-The adoption of design by public companies is only growing.
-Designers bring needed critical thinking/making in the economic case for inclusion.
-Work in the research labs from decades ago drives today’s startups. Be aware.
Disruptive innovation creates new market and reshapes existing one. To achieve growth in a fast-changing world, you want to be a disruptor, don't be disrupted!
Top Tips of How to Build Organizational Culture in Remote TeamsBernard Marr
When you have a team that works remotely, it's important to be intentional about your company culture. When you take action to ensure your remote team feels connected to the company, your company can thrive, and so will your remote employees. Here are the top tips for building organizational culture in remote teams.
Digital Transformation - Effects on the World of Work and EmployeesPeter Vogel
The world of work has undergone some massive changes as a result of the digital transformation. Cloud computing, mobile technologies, social networks, among many other trends, have and continue to transform our personal and professional lives.
What are the effects of this digital revolution on the world of work and on the employees? What do companies have to do in order to cope with this transformation?
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Businesses are moving beyond traditional industry silos and coalescing into richly networked ecosystems, creating new opportunities for innovation alongside new challenges for many incumbent enterprises.
Explore how organizations can thrive in a world of ecosystems by reading the full report: http://deloi.tt/2flFYxX
Public Sector Enterprise ICT 2020 - Chairman's Address - 24 Nov 2020David Terrar
My scene setting slides from Whitehall Media's ESICT 2020 conferen ce 24 November 2020. We love in exponential times. The rate of change last century has accelerated this century, but nobody prepared us for the changes in 2020. Now work isn't somewhere you go, it's something you do. We've been around one the planet for 200,000 years. We've been through 3 complicated industrial revolutions, but this fourth one brings us in to the complex. A small change can have massive implications. The small change this year was COVID-19. An virus none of us can see that has changed life and work for all of us. We need different thinking. We need exponential thinking to replace our linear thinking. An agile approach in place of business as usual. An approach where we shift from command and control and hierarchy to a more distributed style of leadership and a flatter organisation. We need to shift power to the edge, to be close to the customer. We need to recognise that digital transformation isn't a project, it needs to be a continuous approach to stay ahead of the competition. To adapt to survive.
The Digital Advantage: How digital leaders outperform their peers in every in...Capgemini
Capgemini Consulting and the MIT Center for Digital Business Global Research
New digital technologies like social media, mobile, and analytics are advancing rapidly on the economic landscape. These innovations are used widely by consumers and employees alike. Facebook has more than 1 billion users. There are more than 6 billion mobile phones. Employees often have better digital solutions at home than they do at work, and many customers are more technology savvy than the people trying to sell to them.
Executives in every industry – from media to electronics to paint manufacturing – face a bewildering array of new digital opportunities. They are paying attention, but they have few signposts to guide them. Most stories in the business media focus on fast-moving startups like Zynga and Pinterest, or on a few large high-tech firms like Apple, Google, or Amazon. Unfortunately, to many leaders, stories of these nimble and innovative firms just do not make sense for traditional companies that are older, larger, and burdened with inflexible legacies.
We decided to find out what fast-moving digital innovations mean for large traditional companies. In two years of study covering more than 400 large firms, we found that most large firms are already taking action. They are using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. But few firms have positioned themselves to capture the real business benefits. Our research points to a real “digital advantage” to those that do.
Digital maturity matters. It matters in every industry. And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so.
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
Digital Leadership Interview : Claus Von Riegen, VP and Head of BMI at SAPCapgemini
"Disrupt yourself before being disrupted by others. But to make this happen, you have to create a separate team with the explicit mandate to disrupt the business and make it a priority."
Estimations are that by year 2025, the proliferation of virtual, augmented and mixed reality tools throughout everyday life and work will be similar to that of PC, web, and mobile today.
We are defining these experiential tools “Digital Reality” and they will drastically transform how we work, we communicate, we learn, and we create.
Digital Transformation ROI Survey From Wipro DigitalWipro Digital
“Digital transformation” has been a part of our lexicon for nearly six years. Yet, there’s hardly consensus on what it means. Maybe it’s time to recognize it served its purpose to galvanize business leaders around a needed change in their business to become more digital. But now, it may be holding CEOs back from fulfilling the potential of their digital agenda through a much wider and needed enterprise transformation.
The Impact of Social Media on Public RelationsMorgan Drdak
As organizations embrace social media as a marketing tool, they must understand that it is also a communication forum that will impact their public relations. This presentation is part of a lesson plan designed for a Mass Communications course addressing theories and practice of organization-stakeholder communication.
Make proper stakeholder management a habit. Learn more at http://www.infotech.com/research/ss/manage-stakeholder-relations.
As a CIO, you are responsible for addressing a wide variety of competing demands of many different stakeholders.
Stakeholders can be difficult to identify; it is often these hidden stakeholders that can unexpectedly derail your agenda.
Understanding which of your stakeholders are most important and determining the best way to address the needs of each one can be complex and time consuming.
I facilitated a stakeholder relationships workshop for a client recently. This presentation was the "background framework" used to shape the work done by this management team.
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
The Strategic Role of the Partner Development ManagerAmazon Consulting
As the solution provider's business model has evolved, it has required the role of the central partner-facing resource, namely the Channel Sales Manager, to change dramatically to accommodate and support the new partner models. But what is the channel manager profile that has the talent and acumen to handle this demand?
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
Beyond the CIO/CMO - The Rise of the Chief Digital Officer | CIO Perspectives...Dion Hinchcliffe
My examination of the evolution of IT, the growing CIO and CMO partnership, and what happening with the rise of the Chief Digital Officer. Includes case studies, examples, and what a CIO can do to make IT a profit center.
Optimise-GB provides you with a presentation on stakeholder engagement and management. Why is it that change initiatives, programmes and projects fail? Some might say that the project has been wrongly defined or executed poorly. There are other reasons why change initiatives fail: poor communication and a lack of engagement with stakeholders. This presentation provides some insights of how you can identify stakeholders, understand their issues and concerns, how to effectively communicate with people and how to resolve conflict to ensure buy in. There are a number of tools and techniques within this presentation. If you have any questions on simon@optimise-gb.com and visit www.optimise-gb.com for more details. Many thanks Simon Misiewicz
Digital first really means customer first without compromise. That is what I learned from visiting more than 50 leading companies in this field of expertise. This presentation shows you the key trends of consumer behavior. This is about the consumer in the future. It's about the consumer in 2020. But the real question is how to deal with this customer. And that is where customer centricity comes in. The digital world creates new opportunities to create new experiences for consumers. This deck takes you on this journey
The new CIO-CMO relationship in Higher EducationRobert Nilsson
Extreme Networks interviewed CIOs and conducted research to find how Higher Education CIOs can work with their CMOs to lead campus digital transformation.
Vala Afshar, CMO at Extreme Networks, spoke on The Power of Collaboration to business entrepreneurs and technology leaders gathered at Washington University in an event sponsored by Core Networks, the Kellogg Alumni Association of St. Louis, and Extreme Networks. Video of Vala's presentation is here - https://www.youtube.com/watch?v=F9ZtNNtlid4 For more, follow on Twitter - @ValaAfshar @CoreNetworksLLC
Curated an great dialogue with the AITP San Diego organization in May 2015 on the importance of DevOps to all organizations taking the Digital Enterprise journey.
A New Approach to the CIO role by Redefining the IT Department’s Contribution...IT Network marcus evans
A New Approach to the CIO role by Redefining the IT Department’s Contribution to the Bottom Line
by Barry Lerner, Huawei Technologies at the Australian CIO Summit 2014
"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
The Digital Enterprise: CIO perspectivesMWD Advisors
In February 2014 MWD Advisors carried out an online survey with a group of 41 CIOs and other IT leaders. Only genuine IT leaders’ responses were counted.
We asked this group questions about their current maturity in different Digital Enterprise enabler/ingredient areas, and their investment priorities among those same areas. We also asked them to tell us where they thought the value from each area would come from.
Didier Bonnet: Oracle Open World Presentation on #LeadingDigitalCapgemini
Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book Leading Digital, delivered his keynote presentation at Oracle Open World on 30th September in San Francisco. In his keynote session "Leading Digital Transformation Now—No Matter What Business You’re In", Bonnet highlights how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. Bonnet also highlights the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.
The year 2016, will see many organizations and enterprises rapidly moving towards adoption of the digitalization and digital business.
This presentation highlights what would be the top 10 trends and directions that enterprises will increasingly adopt to ensure superior customer experiences, competitive advantage and/or IT optimization for improved services and cost takeout.
4 key elements to success in the 3rd platform by Jerod Powell - CEO INFINIT ...Jerod Powell
Digital Transformation, 3rd Platform, And Disruptive IT - What You Need To Know To Be Successful: Transform Or Die, That Simple.
In this Presentation, Jerod Powell, CEO of INFINIT Consulting is going to shed some light on why some partners are highly successful in the cloud and era of the 3rd platform and why some are seemingly stuck and dying a slow death.
Plus de 80% des dirigeants estiment que le digital est clé pour leur entreprise, mais seuls 20% s’estiment excellents dans le domaine. Pour relever le défi du numérique, l’étude de PwC "Digital IQ" a identifié 5 bonnes pratiques qui boostent la performance des organisations. Les entreprises les plus dynamiques sur le digital se révèlent aussi être celles les plus innovantes et les plus rentables. Loïc Mesnage, responsable du Consulting en Technologie de PwC, et Matthieu Aubusson, responsable Transformation Digitale de PwC, en décryptent les résultats.
In partnership with IDG, our 2022 Insight Intelligent Technology™ Report examines how companies are making progress on long-term IT strategies to meet the changing, post-pandemic expectations of their businesses, their employees, and the market more broadly.
Fred Isbell "Hot Topic" September Fuqua Marketing Conference: Navigating Digi...Fred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Technology advances including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing. Enter the era of the Modern Marketer – who must combine both art and science to meet the constantly changing needs of the market. In this session we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Digitalization and Innovation, and address key trends in Marketing Technology and the required skills for Modern Marketing.
Throughout the book, the authors provide practical insights into the following three pillars of digital transformations that successfully scale:
• Reinventing the business model
• Building out a business architecture from the customer back into the organization
• Establishing an 'amoeba' IT and organizational foundation that learns and evolves
The learnings from this book are:
• How to build a 3-stage structure to help prioritize strategic and operational challenges that will digitize the organization.
• To understand the roles and importance of new technological positions, such as the Information Technology function and CDO.
• To set digital milestones to track the progress on the transformation of the organization – towards digital transformation & Digital culture.
• To rethink traditional business architecture while redesigning the agile organization.
The book is a useful guide for all leaders who recognize the power and promise of a digital transformation - who want to avoid being steered by 3rd parties - and chart their own course in the digital economy
Based on Brian Solis' great new book, X: The Experience When Business Meets Design, we've compiled 10 X-Factors that businesses need to follow to be successful.
Super Bowl XLIX – 10 Fan Engagement Insights Provided by Purview Application ...Vala Afshar
For Super Bowl XLIX, Extreme Networks (Official Wi-Fi Provider for the NFL, and Official Wi-Fi Analytics Provider for Super Bowl XLIX) ran Purview on the wireless network to monitor and report on fan engagement.
Do You Know What's Running Your NetworkVala Afshar
Our survey took a deep dive into how much IT knows about what is taking place on their network infrastructure. We heard back from over 740 CIOs and IT directors. What we found indicates there maybe more going on across their networks than they are aware of.
The past, present, and future outlook of Mobility. This presentation tracks everything from the first transistor created in 1947, through the exabytes of data created every month.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
“Better Connections. Better Experiences. For Everyone” can only be achieved if you consider the most impactful and influential trends of our (or possible any) time in history.
http://www.cio.com/article/744601/State_of_the_CIO_2014_The_Great_SchismIn our 13th annual State of the CIO survey, 25 percent of the 722 CIOs we surveyed report that the IT group is perceived by colleagues as a true business peer--or even a game-changer--that can create and launch new products and open new markets.
http://www.cio.com/article/744601/State_of_the_CIO_2014_The_Great_SchismIn our 13th annual State of the CIO survey, 25 percent of the 722 CIOs we surveyed report that the IT group is perceived by colleagues as a true business peer--or even a game-changer--that can create and launch new products and open new markets.
The new CIO mandateBy Dion Hinchcliffe on February 19, 2014 http://www.enterpriseirregulars.com/72112/new-cio-mandate/
CIOs and CMOs: Power couple or strange bedfellows?, January 2014http://www.networkworld.com/news/2014/010614-cio-cmo-277271.html
HBR: Should Your CIO Be Chief Digital Officer?, August 2013http://blogs.hbr.org/2013/08/should-your-cio-be-chief-digit/So, should your CIO take on digital responsibilities? Here are some questions you can ask yourself:Is your CIO great at the CIO role? Is IT clearly running well? Are IT costs and agility what you want them to be? If your answer to these questions is “no,” then you probably want your CIO to focus on fixing IT, not expanding beyond IT.Is your CIO ready for a CIO-Plus role? Do you see your CIO as a senior executive colleague or just a leader of the technology function? Has he successfully managed non-technical roles such as merger integration, process management, or shared services? Is your senior team smarter when your CIO is in the room?Does your CIO have digital expertise? Can she talk the language of social media or mobile or analytics, and can she help you understand? Does she understand the digital threats and opportunities your company faces — from inside and outside its industry? Can she create a compelling digital vision for the firm?Will your CIO command respect across the enterprise? The CDO role can require even more political savvy and communication skills than the CIO role does. Is your CIO up to the task of driving change across a strong-willed senior executive team? Can she engage a busy workforce to turn digital vision into reality?
By 2015, 25 Percent of Large Global Organizations Will Have Appointed Chief Data Officers, January 2014http://www.gartner.com/newsroom/id/2659215Gartner Predicts That by 2014, More Than 20 Percent of Government Organizations Will Have Appointed a Chief Digital OfficerOctober 2013http://www.gartner.com/newsroom/id/2615319
HBR: CMOs and CIOs Need to Get Along to Make Big Data Work, February 2014http://blogs.hbr.org/2014/02/cmos-and-cios-need-to-get-along-to-make-big-data-work/
David Bray, CIO, FCChttp://www.huffingtonpost.com/vala-afshar/fcc-cio-5-ways-to-create_b_4860704.html
Ramon Baez, CIO, HPhttp://www.huffingtonpost.com/vala-afshar/6-ways-cios-can-increase_b_4309736.html