This document discusses how international media framed China's human rights issues around the 2008 Beijing Olympics through a case study of Channel 4's documentary "China's Olympic Lie". It proposes researching how advocacy groups, Chinese authorities, and international news outlets employed different frames in their coverage, and how online audiences interpreted these frames. The author suggests a qualitative frame analysis and quantitative content analysis of sources like Amnesty International, the Chinese government, and news outlets from the UK, US, and online public.

1. Framing China’s Olympic Games Public Relations, International Media and the Online Public by Ana Adi

9. Framing theory - a definition “ To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation and/or treatment recommendation for the item described” (Entman, 1993)

15. "Western powers started talking about human rights after they had profited enough from colonialism. If China doesn't get the resources to meet the demands of domestic development, which western power will take responsibility of our lives? I therefore support our government to fight for what we need in Africa. Western countries cast blame on us because they failed to get the oil and most western people are misled by the media and think bad things about China. How many of them indeed know that Beijing is in China and are interested to learn about China as Chinese people learn about the West?" Rebuild China Source: Channel4.com

16. Q & A Thank you! Acknowledgments : Dr Andy Miah John Robertson