This document provides an introduction to media studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. Media studies is described as the discipline that analyzes content, history and effects of mass media. The document outlines the importance of media literacy in making sense of increasing media messages. It then gives a brief history of media development and an overview of four eras in the evolution of media theories, from early mass society theories to current cultural criticism approaches. Key theories from each era are also summarized.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
History of Internet
 Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
History of Internet
 Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
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Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
This presentation discusses the impact different types of media content have on society. Also covered are several media theories and studies that have been conducted over time.
Online journalism, strengths and weaknesses, citizen journalism, history of online journalism (including comprehensive history of online journalism in Nepal)
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
A fun and VERY light intro to the concept of New Media. Note: this was used for educational purposes, allowing us to use the Shrek characters. Commerical use not allowed!
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
Â
Traditional Media Vs Digital Media (Online Journalism)
,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media
This presentation discusses the impact different types of media content have on society. Also covered are several media theories and studies that have been conducted over time.
A means of communication is a technical system used to carry out any type of communication . This term normally refers to those media that are massive in nature, that is, those that provide information or content to the masses, such as television or radio.
However, there are media that are not mass but interpersonal. Interpersonal media are those that facilitate communication between people , for example: the telephone.
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Introductory material for a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
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ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
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ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholderâs awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
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Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
âTo be integrated is to feel secure, to feel connected.â The views and experi...AJHSSR Journal
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
childrenâs agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
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ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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4. What is Media?
ī´ Collective communication outlets or tools that are used to store and deliver information or
data
ī´ Channels of general communication, information, or entertainment in society, as
newspapers, radio or television
ī´ Media' is the plural of medium (of communication), and the main media are
ī´ Television
ī´ Pop Music
ī´ Newspapers
ī´ Internet
ī´ Advertising
ī´ Film
ī´ Radio
6. What is Media Studies?
ī´ Media studies is a discipline and field of study that deals with the
content, history, and effects of various media; in particular, the
mass media
ī´ Media Studies involves the close analysis of the images, sounds and
text that we experience via the media
ī´ It is the study of individual media texts such as films, TV shows,
magazines, websites
ī´ Media Studies also involves practical work, where you learn the
techniques involved for the production of your own media text
7. Why is it important?
ī´ As we progress into the 21st century, communications are
becoming faster and faster
ī´ Think of the millions of different media images you are
bombarded with every day
ī´ It is as important now to be able to read and make sense of
those images, as it has been to be able to read ordinary text
ī´ You also need to have a good idea of how those messages are
made, and who is making them, so that you may quickly
become aware if someone (or some corporation!) is trying to
manipulate your thoughts and feelings
8. Media Studies in Contemporary Times
ī´ Technological capabilities and features of the Internet and World Wide
Web have prompted concerns about the variety of online information, the
credibility of new media and the new responsibilities placed on media
consumers
ī´ Filters and control mechanisms which formerly served to validate and
endorse a rather limited number of information outlets, may not be as
effective in this new media environment
ī´ One distinctive feature of the Internet is its relative lack of professional
gatekeepers
9. ī´ Newspapers, magazine, books, television all undergo certain
levels of factual verification, analysis of content and editorial
review
ī´ But web based information is not always subject to the same
level of scrutiny
ī´ Another distinctive feature of the Web is its convergence of
genres of information, particularly the blending of advertising
and informational content
ī´ Media environment in the contemporary time has helped in
the development of appropriate information literacy or the
ability to analyse and evaluate information from media
sources
13. Late 1400âs
ī´ The development of printing in China which spreads to
Europe
ī´ The first newspaper was printed in the 1600âs, an the first
magazine in the 1700âs
Late 1800âs
ī´ Media develops through the rise of technology
ī´ Creation of photography
ī´ Creation of the telephone
ī´ Creation of cinematography
ī´ First advertising agency
14. Early 1900âs
ī´ The first forms of modern media developed
ī´ The first feature film
ī´ Radio is invented and radio stations emerge
Mid 1900âs
ī´ First television is broadcast and colour TV
goes to the mass market in the US
ī´ Advertising
15. Late 1900âs
ī´ The introduction of the computer
ī´ The rise of the internet, and portable computers
ī´ Videos and DVDâs
ī´ The rise of computer games
ī´ The introduction of cable and satellite TV
ī´ Compact Disk is developed
Early 2000âs
ī´ Newspaper and advertising in newspaper
sales fall
ī´ Interactive media develops particularly the
internet
ī´ The rise of digital film and TV
ī´ Advancement of electronic music, films etc.
16. FOUR ERAS OF MEDIA THEORY
Era of mass society theory (1850-1940)
Era of scientific perspective on mass media (1940-1950)
Era of limited effects (1950-60s)
Era of cultural criticism (1960s-1980s)
18. ī´A set of assumptions, propositions, or accepted facts that attempts
to provide a plausible or rational explanation of cause-and-effect
(causal) relationships among a group of observed phenomenon.
The word's origin (from the Greek thorÃŗs, a spectator), stresses
the fact that all theories are mental models of the perceived reality
19. Era of mass society theory (1850-1940)
ī´ These theories begins with a review of some of the earliest notions about media
ī´ These ideas were initially developed in the later half of the 19th century as new media
technologies were invented and popularized
ī´ Although some theorists were optimistic about new technology, most were extremely
pessimistic
ī´ They blamed new industrial technology for disrupting peaceful, rural communities and
forcing people to live in urban areas merely to serve as a convenient workforce in large
factories, mines or bureaucracies
20. Important theories under this era
ī´ Magic Bullet Theory or Hypodermic Needle Theory
ī´ Propaganda Theory
21. Era of scientific perspective on
mass media (1940-1950)
ī´ During the 1930âs, world events seemed to continually confirm the truth of mass
media society ideas
ī´ In Europe, reactionary and revolutionary political movements used media in
their struggles for political power
ī´ German Nazis introduced propaganda techniques that ruthlessly exploited the
power of new media technology like motion pictures and radio
ī´ All across Europe, leaders like Hitler, Stalin and Mussolini rose to political
power and were able to exercise seemingly total control over vast populations
22. ī´ Private ownership of media, especially broadcast media, was
replaced by direct government control in most European nations
ī´ The purpose was to use media for the service of the society
ī´ But the unintended outcome in most cases was to place enormous
power in the hands of ruthless leaders who were convinced that they
personally embodied what as best for all their citizens
23. ī´ Paul Lazarsfeld (1941), an Austrian researcher and scientist, argues that it
wasn`t enough to merely speculate about the influence of media on society
ī´ Instead he proposed conducting carefully designed, elaborate field experiments
in which he would be able to observe media influence and measure its
magnitude
ī´ It was not enough to assume that political propaganda is powerful â hard
evidence was needed to prove the existence of such effects (Lazarsfeld,
Berelson, and Gaudet, 1944)
ī´ Lazersfeldâs most famous efforts, the âVoter Studiesâ, actually began as an
attempt to demonstrate the mediaâs power, yet they proved, at least to him and
his colleagues, just the opposite
24. ī´ By the early 1950âs, Lazarfeld work had generated an enormous amount of data
based on which he concluded that media were not nearly as powerful as had been
previously imagined
ī´ Instead, he found that people had numerous ways of resisting media influence and
were influenced by many competing factors
ī´ He found little evidence to support the worst of fears of mass society theorists
ī´ Though Lazarsfeld never labeled his theory, it is now referred as Limited-effects
perspective
ī´ These view media as playing a very limited role in the lives of individuals and
larger society
25. Important theories under this era
ī´Two Step flow theory
ī´Lasswellâs Model
ī´Persuasion Theory
ī´Limited Effect Theory
26. Era of limited effects (1950-60s)
ī´ During the 1950âs, limited-effects notions about media continued to gain
acceptance within academia
ī´ Several importance clashes occurred between their adherents and those who
supported mass society ideas (Bauer and Bauer, 1960)
ī´ In 1960, several classic studies of media effects provided apparently definitive
support for the limited-effects notions
ī´ However, by the mid-1960âs the debate between mass society and limited-effects
notions appeared to be over-at least within the mass communication research
community
27. Important theories under this era
ī´Uses & Gratification Theory
ī´Agenda Setting Theory
ī´Dependency Theory
ī´Dissonance Theory
28. Era of Cultural Criticism (1960s-1980s)
ī´ Mass society notions continued to flourish in Europe. Both left wing and right wing
concerns about the power of media, learning from the trauma of the WW II
ī´ During the 1960s, neomarxist in Britain developed a school of social theory widely
referred to as British cultural studies
ī´ Neomarxist: Social theorists asserting that media enable dominant social elites to
maintain power
ī´ In North America, there was an attempt to create an âAmerican culture studiesâ
(Innis and McLuhan, for example).