Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
another project by my group... "Achievers ".... its related to E-marketing plan... of twitter...
hope you will get to learn from these slides as well....
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
another project by my group... "Achievers ".... its related to E-marketing plan... of twitter...
hope you will get to learn from these slides as well....
A presentation on how to utilize social media to raise awareness for student events on a college campus, as identified through the ITaP Student Software Trainers at Purdue University from Fall 2017 - Spring 2018.
#Digital_Marketing:An Enterprise Social Media Strategy ExampleHICHAM SAAF
Hicham Saaf tells us how to implement an effective enterprise strategy on social networks .2015 for any questions please contact him at:
http://hichamsaaf.blogspot.com/
Summary: 1-Introduction:Social media Marketing;Presentation of the group
2-Presence on the virtual world: Website/Google+/Facebook/Twitter/YouTube/Linkedin/Presse Release/Mainstream Media
3-Environment analyse:Ranking and popularity;SWOT Analysis 4-Strategy Formulation:Segmentation/Targeting/Definition of functional and operational objectives/Choice of means and resources allocation 5-Conclusion:Conclusion
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
A presentation on how to utilize social media to raise awareness for student events on a college campus, as identified through the ITaP Student Software Trainers at Purdue University from Fall 2017 - Spring 2018.
#Digital_Marketing:An Enterprise Social Media Strategy ExampleHICHAM SAAF
Hicham Saaf tells us how to implement an effective enterprise strategy on social networks .2015 for any questions please contact him at:
http://hichamsaaf.blogspot.com/
Summary: 1-Introduction:Social media Marketing;Presentation of the group
2-Presence on the virtual world: Website/Google+/Facebook/Twitter/YouTube/Linkedin/Presse Release/Mainstream Media
3-Environment analyse:Ranking and popularity;SWOT Analysis 4-Strategy Formulation:Segmentation/Targeting/Definition of functional and operational objectives/Choice of means and resources allocation 5-Conclusion:Conclusion
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
Unique features of internet-based marketing
Week 1 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
This presentation was created for a Tempus Employability project between Serbian universities and Swansea University and was presented at a conference in Belgrade on 1st April 2015
Adi & Hobby_2013_Social Media in Higher EducationAna ADI
Evaluation of social media tools used for public relations monitoring and outread - 1st Corporate and Marketing Communication in Asia Conference - Bangkok, Thailand
Third Sector Skills_Visual communication_Festival of LearningAna ADI
Workshop offered to participants to the Festival of Learning at Bournemouth University (June 3-14) offered by Anna Feigenbaum and Ana Adi. Developped by Anna Feigenbaum.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
4. Important dates
• Webinar 1 – January 11, 10am-12noon
• Webinar 2 – January 11, 2pm-4pm
• Webinar 3 – January 14, 10am – 12noon
• Tutorial – January 14, 12noon – 1pm
• Assignment due – January 22, 6pm (ONLINE, on
www.kathonewmedia.wordpress.com)
www.anaadi.net 4
5. Course aims
• Present the social media landscape and its evolution.
• Present and discuss the challenges that the emergence of new media (web 1.0 to
web 4.0 and social media) pose to marketing and communications
• Present and discuss the implications of uses of social and digital media for
organisations, governments and individuals including practitioners (skills, trust,
digital divide)
• Outline the fundamental elements of a marketing and communications strategy
• Explain how strategy can be applied to online communicative efforts (including
marketing)
• Expose students to the market expectations and requirements such as research
and social media audits required to drive strategic insight
• Increase students’ awareness of the risks and opportunities that the new media
offers
www.anaadi.net 5
6. • The webinars, like lectures, serve as pointers
• Please ensure that you read and view all the
materials referred to in these slides
www.anaadi.net 6
8. Today’s webinar
• Quick overview of the development of the
Internet and social media.
• Definition of web/social media specific terms
• Web culture theories and concepts and their
implications for individuals, society and
organizations.
www.anaadi.net 8
29. • Increased consumer skepticism
• Businesses are enthusiastic about adopting the
web but do not always know how
• Communicators see the social web (and its
measurement) as their biggest challenge
www.anaadi.net 29
32. www.anaadi.net | www.quadriga.eu 32
https://www.youtube.com/watch?v=547VaUmpTVY https://www.youtube.com/watch?v=5d7Ka0easUM&feat
ure=youtu.be
Skim thorough the European Communication Monitor and Asia-Pacific
Communication Monitor and check the future of media sections.
www.communicationmonitor.eu and www.communicationmonitor.asia
Day 3
38. Blanchard, O. (2010) Greenpeace vs Nestle: How to make sure your Facebook page doesn‘t
become a PR Trojan horse / part 1. Availabe from:
https://thebrandbuilder.wordpress.com/2010/03/22/greenpeace-vs-nestle-how-to-make-sure-
your-facebook-page-doesnt-become-a-pr-trojan-horse-part-1/
Owyang, J. (2010) Crisis Planning: Prepare Your Company For Social Media Attacks. Available
from: http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-
attacks/
Ionescu-Somers, A. & Enders, A. (2012) How Nestlé dealt with a social media campaign against
it. Financial Times. Available from: http://www.ft.com/cms/s/0/90dbff8a-3aea-11e2-b3f0-
00144feabdc0.html#axzz3pmzyopql
Ridings, M. (2010) Nestle / Facebook / Greenpeace timeline (in process). Available from:
http://techguerilla.com/nestle-facebook-greenpeace-timeline-in-process/
Support & Dissent
39. Loyalty & Competition
(2010) Gap scraps logo redesign after protests on Facebook and Twitter. Available from:
http://www.theguardian.com/media/2010/oct/12/gap-logo-redesign
43. • Digital divide can imply a lack of:
– Access to technology
– Knowledge and skills of how to use it
This can lead to discrimination, exclusion of
certain groups, loss of income and more
www.anaadi.net 43
44. The bigger and more popular
the platform, the better
www.anaadi.net 44
45. www.anaadi.net | www.quadriga.eu 45
http://www.thelongtail.com/about.html
https://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail?language=en
Day 3
46. • Smaller and niche
(networks/audiences/platforms) can lead to
higher engagement and repeated exposure
– Unlike the bigger and more popular platforms
where competition is so high
www.anaadi.net 46
48. www.anaadi.net 48
(…) blogs are “collectively
corrupting and confusing popular
opinion about everything from
politics, to commerce, to arts and
culture”.
(…) old media is facing extinction –
“say goodbye to experts and
cultural gatekeepers – our
reporters, news anchors, editors,
music companies, and Hollywood
movie studios.”
http://www.bbc.co.uk/blogs/newsnight/2007/06/the_cult_of_the_amateur_by_a
ndrew_keen_1.html
49. • Technology is a tool (and so is social media)
– Humans have the potential to control as well as be
controlled by it
This has many implications including on privacy,
security, data protection and legislation among
others
www.anaadi.net 49
53. Conclusions
• Technological evolution in the past years has been fast posing
multiple challenges to individuals, organizations and institutions
• The rapid proliferation and adoption of digital and social media
have increased the pressures on organizations and institutions (and
their marketing and communication departments) to adopt the new
medium
• This has lead to either rushed adoptions or copy/paste approaches
which are inappropriate for the new medium
www.anaadi.net 53