1) The document discusses the crisis in journalism and proposes new models for science communication using the internet and social media. 2) It describes an initiative called Global Talent that aims to promote science information through a news agency, communication agency, and online publications. 3) Global Talent experiments with new formats like blogs, social networks, and personalized news to engage the public with science and knowledge.

1. Sci-com 2.0:
from crisis to opportunity
Michele Catanzaro, PhD
Global Talent, ACCC, El Periódico
Girona, 21 May 2010

2. Summary
1) The Reportage of the future?
2) Journalism in crisis: it’s not the Web’s fault!
3) Thinking about a new paradigm
4) Global Talent: experimenting new models

3. 1) The reportage of the future?
For the ppl of Iran RT #iranelections

4. 1) The reportage of the future?
For the ppl of Iran RT #iranelections
Tweets tagged
#iranelection:
653,883
Number of
users using
#iranelection:
99,811

5. Summary
1) The Reportage of the future?
2) Journalism in crisis: it’s not the Web’s fault!
3) Thinking about a new paradigm
4) Global Talent: experimenting new models

6. 2) Journalism in crisis: it’s not Internet’s fault!
Journalism in crisis
o Economic crisis
o Crisis of a model:
How do we manage the Internet?
ex: blogs in Irak war

7. 2) Journalism in crisis: it’s not Internet’s fault!
A deeper crisis
Propaganda
Journalist

8. 3) Science Communication
The “propaganda” machinery : Press releases
http://press.nature.com (McMillan)

9. 3) Science Communication
The “propaganda” machinery : Press offices
Propaganda Offices vs. Communication offices a)
Number of journalists in Press Offices
>>>
Number of journalists in the Pressb)
a) I. Lozano, El Saqueo de la Imaginación, Debate (2008)
b) M. Pérez Oliva, Valor añadido de la comunicación científica, Quark, 10 (1998)

10. 3) Science Communication
The “propaganda” machinery : Press releases
Press releases largely determine what gets published a)
Time window: 01/12/1996-28/02/1997
Journals: BMJ, Nature, Science, and The Lancet
Newspapers: NYTimes, Le Figaro, Le Monde, El Pais, La
Vanguardia, La Repubblica, and the International Herald Tribune.
News referring to journal papers: 142
Press releases impact:
84% (119) referred to articles mentioned in press releases
16% (23) referred to journal articles not mentioned in press releases
a) V. de Semir, C. Ribas, G. Revuelta, Press Releases of Science Journal Articles and Subsequent Newspaper Stories
on the Same Topic, JAMA , 280:294-295 (1998)

11. 4) Communication Science
Newspapers DO have an impact on science
Lay press and Medical Knowledgea)
Journal: New England Journal of Medicine
Newspaper: NYTimes (normal ed. & “strike” ed)
Time follow-up for each article: 10 years
Lay press impact:
•Journal articles publicized by the NYTimes received 72.8%
more scientific citations than control articles
(1st year after publication).
• This effect was not present for articles published during
the strike
a) D. P. Phillips, E. J. Kanter, B. Bednarczyk, and P. L. Tastad Importance of the lay press in the transmission of
medical knowledge to the scientific community NEJM, 325:1180-1183 (1991)

12. 4) Communication Science
The Turkish quadrupedals case (2006)
• 3 October 2005, 6 March 2006: Working paper in LSE website by Nicholas Humphrey
et al. (a); Paper in International Journal of Neuroscience by Uner Tan (b) describing 5
turkish siblings with cerebellar ataxia that walk on all fours
“…consider whether a similar gait may have been used by human ancestors” (a)
“This new syndrome may be used as a live model for human evolution” (b)
• March 7 (news boom): BBC: “Family may provide evolution clue”; El Mundo: “Los
cuadrúpedos humanos de turquía”; In general: “missing link” titles
• March 8: Tan accuses Humphrey of paying siblings
• March 17: BBC2 60 min. documentary with Humphrey
The Web: a way out!
Ex.
o Blogs as sources for journalists (Nature)
Never: 2004: 80% 2009: 35-40%
Regularly: 2004: 4% 2009: 20-25%
o Journalists keeping blogs (Nature)
2004: 4% 2009: 32%
a) U. Tan, International Journal of Neuroscience, 116, 361-369(9) (2006)
b) N. Humphrey et al. LSE Research Online (2006)

13. Summary
1) The Reportage of the future?
2) Journalism in crisis: it’s not the Web’s fault!
3) Thinking about a new paradigm
4) Global Talent: experimenting new models

14. 3) Thinking about a new paradigm
Moderated collective filtering?
A very naive sketch
Information Filtered Personalized
Information information
Journalist’s filter Reader’s filter
Filters: RSS aggregators, pipes, social networks, microblogging, wikis,
algorthms, ... and dear old journalism.

15. Summary
1) The Reportage of the future?
2) Journalism in crisis: it’s not the Web’s fault!
3) Thinking about a new paradigm
4) Global Talent: experimenting new models

16. 4) Global Talent: experimenting new models
What is Global Talent?
The initiative
(www.globaltalentnews.com)
A communication platform about knowledge (science, health, environment,
technology, innovation, economy...) promoted by Talència, with the support of the
Dept. of Innovation, University and Enterprise (Generalitat de Catalunya).
Objectives
Framework: National Pact for Science and Innovation (PNRI)
o Promoting science information to promote knowledge society and economy
o Projecting Catalan research in the international context
o Innovation in communication and economic sustainability
Structure
o A diary
o A news agency (Catalonia RDI)
o A communication agency
Essential ingredient: A group of top-level journalists and opinion-makers

17. 4) Global Talent: experimenting new models
The diary and the News Agency
Values
o Quality & Independence
o Investigative journalism
(stories, conflicts, several voices…)
o Going in depth
(we go where other outlets do not arrive)
o Mediation
(not only science news and science popularization: we give voice to
“experts” about current news)
o Openness and service
(a place to meet and debate for all the Catalan knowledge
community - and beyond)
o Multilingualism
(Catalan, Spanish, English)
o Innovation

18. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: News, Reportages, and Interviews, Dossiers

19. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: Foreign correspondants and Trip blogs

20. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: Opinion, Science for Presidents

21. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: Photogalleries and Infographics

22. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: Videostreaming, Documentaries and Packs
MediaLab

23. 4) Global Talent: experimenting new models
The diary and the News Agency
A special focus on Catalonia: news, microsites, resources, and
agenda

24. 4) Global Talent: experimenting new models
The Communication Agency
Communication products
o Consulting and Online Marketing
o Specialized E-mailing campaigns
o Personalized newsletters
o Presencea in related blogs and webs
o Web 2.0 campaigns (Facebook and Twitter)
o Google Adwords campaigns
o Pack MediaLab
o News Channels

25. 4) Global Talent: experimenting new models
The Communication Agency
Communication products
Pack MediaLab
o Videostreaming
o Special editing

26. 4) Global Talent: experimenting new models
The Communication Agency
Communication products
News Channels
o Powerful, personalized aggregator
o Automatic generation of a news channel with infinite archive
o Possibility to comment and frame information

27. 4) Global Talent: experimenting new models
Local and Global Initiatives

28. 4) Global Talent: experimenting new models
Global Talent Labs
Personalization, Filtering & Social Networks
o Filter
o RSS+Newsletter
o Intelligent use of Twitter, Facebook, Youtube & Flickr

29. 4) Global Talent: experimenting new models
Global Talent Labs
Crowdsourcing
o Best blog entry of the month
o Twitterdiary of our followers
o Twitter-reportages
Aggregation
o Human selection and prescription
o Aggregating semiautomatically our content to answer to the Web’s question
Visualization & Data processing
o Navigation interface for our directory of web resources
o Navigation interface for scientific databases
Creating dynamics
o “Peer-review” between social networks users interested in Science
o Social Network associated to our agenda
Recomendation Systems
o Suggesting related news according to personal history of navigation
Blog
o Explaining what we do

30. Thank you!
www.globaltalentnews.com

31. 4) Global Talent: experimenting new models
The diary and the News Agency
Information products: Recommendations and Reviews