The document summarizes the results of a course evaluation survey completed by 13 students after finishing the Branding 101 course. Overall, the survey results were very positive, with most aspects of the course and lecturer evaluated as "excellent" or "very good". Specifically, students praised the lecturer's enthusiasm, the balance of practical and theoretical content, and availability to provide extra help. Some areas for potential improvement included expanding the course timeframe and providing more examples of good and bad branding practices. The majority of students indicated that they enjoyed the practical assignments and interactive teaching style the most.

1.
Branding
101
Erasmus
Course
Evaluation
Lecturer:
Ana
ADI
Session
2011/2012
Semester
2
–
May
2012

2. At
the
end
of
the
Branding
101
course,
the
25
participating
students
were
asked
to
take
a
survey
in
order
to
evaluate
the
course
together
with
the
lecturer’s
method,
approach
and
enthusiasm.
The
evaluation
survey
was
accessible
online
leaving
students
with
the
option
of
taking
it
at
their
own
pace
and
in
the
absence
of
the
lecturer.
To
avoid
bias,
students
were
asked
to
submit
their
answers
before
their
final
grades
were
delivered.
13
out
of
the
25
participating
students
took
the
survey,
offering
responses
from
52%
of
the
course
participants.
The
survey
followed
the
same
structure
as
the
New
Media
Course
the
lecturer
is
teaching
at
the
same
institution.
Overall,
12
out
of
the
13
respondents
found
the
course
“very
good”
and
“excellent”
similar
numbers
being
seen
on
the
“overall
teaching
effectiveness”.
1.
Overall
course
evaluation
results
The
students
were
also
asked
to
evaluate
specific
aspects
of
the
course
delivery
and
the
lecturer’s
activity.
Most
of
the
answers
range
within
the
excellent
and
very
good
range
with
“the
lecturer’s
enthusiasm”
and
“the
lecturer’s
availability
to
offer
extra
help”
coming
as
the
top
“excellent”
evaluations.
However,
all
other
evaluated
aspects
of
the
course
have
been
evaluated
by
most
students
within
the
very
good
and
excellent
range.

3. 2.
Specific
course
elements
evaluation
3.
Other
course
dimensions
evaluated
Other
class
organization
and
aspects
were
evaluated.
The
balance
between
theoretical
and
practical
aspect
covered
received
the
most
“excellent
votes”
while
the
“clarity
of
the
student
responsibilities
and
requirements”
receiving
9
out
13
“very
good”
evaluations.

4. Three
qualitative
questions
were
part
of
the
survey
as
well.
They
aimed
to
determine
the
areas
that
students
most
liked
or
disliked
as
well
as
identify
elements
that
students
would
have
wanted
the
course
to
cover.
Although
the
students
would
not
change
the
course,
they
did
have
several
suggests
towards
improving
it
such
as
providing
examples
of
both
good
and
bad
practice
(the
course
so
far
concentrated
more
on
best
practices)
or
including
even
more
guests
into
the
course
program.
Two
out
of
the
6
responses
registered,
suggest
a
desire
to
know
more
about
the
advertising
endorsement
of
the
brand
as
well
as
require
more
prescriptive
guidelines
into
developing
their
final
projects.
While
valuable
and
worthwhile,
to
address
the
advertising
questions
related
to
brand
endorsement
would
require
a
longer
class
time.
However,
efforts
to
include
more
examples
in
future
classes
will
be
made.
With
regards
to
the
prescriptive
nature
of
the
assignment,
the
lecturer
feels
that
providing
more
guidelines
to
the
students
will
stifle
their
creativity
and
critical
thinking.
Provide an insight of attractive brand's making (tricks that are being used to
catch the consumer's attention - from story beyond the brand up to colouring
and pack[a]ging). Deeper guid[e]line how to build up our own brand.
I would have liked to learn something more about advertising as a part of
branding.
4.
Suggested
improvements

5.
With
regards
to
the
suggested
improvements,
most
students
indicated
that
the
timeframe
of
the
course
was
too
short.
Finally,
among
the
things
the
students
liked
the
most
were
the
practical
assignments,
and
the
teaching
style.
5.
“What
did
you
like
more
about
this
course”
answers
Observations
and
Conclusions:
All
the
answers
given
to
the
questions
asked
are
in
the
higher
positive
range
–
most
of
them
covering
the
very
good
and
excellent
criteria.
The
areas
marked
the
students
as
being
excellent
(obtaining
also
the
majority
vote)
were:
• The
lecturer’s
enthusiasm
(10
out
of
13)
• The
balance
between
practice
and
theory
(7
out
of
13)
• The
lecturer’s
explanations
(7
out
of
13).

6. The
practical
aspects
of
the
course
were
mentioned
as
strong
points
of
the
course
and
good
learning
experiences.
The
course
featured
a
mix
of
problem-­‐based
exercises,
student-­‐led
learning
and
lectures
including
the
observation
of
branding
and
purchases
behaviours
in
a
general
store
and
the
design
of
a
brand
starting
from
a
given
product.
It
is
notable
that
many
of
the
students
indicate
as
an
important
factor
the
lecturer’s
enthusiasm
and
support.
This
reiterates
the
potential,
if
not
the
need,
for
courses
to
be
delivered
in
a
more
interactive
way
where
students
are
constantly
given
challenges
to
solve
together
with
the
lecturer.
Even
if
students
were
exposed
to
some
of
the
content
before,
the
way
in
which
the
course
was
delivered
kept
them
focused
and
interested
in
the
course.
Recommendations
and
suggestions:
Taking
into
account
the
students’
observations
and
in
an
attempt
to
make
a
link
to
the
areas
determined
in
the
course
evaluation
as
having
a
potential
for
improvement
it
is
suggested:
• Increase
the
number
of
hours
or
organize
the
sessions
in
such
a
way
that
they
cover
more
days.
• Include
integrated
branding
case
studies
into
the
lectures.