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Going Mobile (2010) by Yiibu
The document discusses the evolution of the mobile landscape from 2000 to 2010, highlighting key developments such as the rise of smartphones, tablets, and application stores. It emphasizes the diversity of mobile devices and user experiences, as well as the challenges related to privacy, power, and connectivity. Furthermore, it reflects on the implications of mobile technology on communication and user interaction in a rapidly changing environment.
Going Mobile (2010) by Yiibu
- 1. Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu http://www.flickr.com/photos/ralphunden/2981403903
- 2. envir onme nt focused user privacy reliable network unlimited mobile is different... data comfy chair full-sized keyboard work surface http://www.flickr.com/photos/fuzzcat/22019163 reliable power source
- 3. inconsistent networks varied environments varied privacy limited display + memory different constraints... limited CPU varied input methods varied form factors limited baery life http://www.flickr.com/photos/whiteafrican/2736565604
- 4. varied environments variedprivacy and contexts a private device in an often public context http://www.flickr.com/photos/whiteafrican/2736565604
- 5. expect distractions “Life is what happens to you while you're busy making other plans.” – John Lennon http://www.flickr.com/photos/agharass/4818032706
- 6.
- 7. and a littlejargon
- 8. a few “walledgardens” http://www.flickr.com/photos/hawksanddoves/325231714/
- 9. where operators onceruled... http://www.flickr.com/photos/pagedooley/4313864280
- 10. via private networks caller a d receiver c b switching centre base-station transcoding, bandwidth limitations, service blocking and no packet neutrality
- 11. and exclusive decks exclusive real estate http://www.flickr.com/photos/heliotrop3/3913546727
- 12. then something happened... http://www.flickr.com/photos/pagedooley/4313864280
- 13. 6 a little history 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 14. 6 2001 voice + text monochrome 5 stylus billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 15. 6 2003 the ‘smartphone’ 5 billions of units 4 camera colour display 3 the ‘navi-pad’ 2 memory cards 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 16. 6 2003 considered fits in your pocket portable in 1984 5 billions of units 4 3 2 Released: 2003 Released: 1984 CPU: 104 MHz CPU: 8 MHz RAM: 6 MB RAM: 128k (512k max) 1 Storage: 32 MB MMC Card Storage: 400k (3.5” floppy) Display: 5.3 cm Thousands of colours Display: 22.9 cm Monochrome Dimensions: 10.9 x 5.8 x 2.4 cm Dimensions: 34.5 x 24.4 x 27.7 cm Weight: 122 g Weight: 7.5 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 17. 6 2006 3G + WiFi 5 video GPS billions of units 4 full web browser music 3 complexity sensors 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 18. 6 2007 hard drive 5 full web billions of units 4 browser touch & 3 gestures 2 simplicity 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 19. 6 2007 again, it was ‘portable’...? 5 billions of units 4 3 2 Released: 2007 Released: 1998 CPU: 412 MHz CPU: 233 MHz RAM: 128 MB RAM: 32 MB (512 MB max) 1 Storage: 4 GB (8 GB max) Storage: 4 GB (+ optical drive) Display: 8.9 cm Millions of colours Display: 38.1 cm Millions of colours Dimensions: 11.4 x 6.1 x 1.2 cm Dimensions: 40.1 x 38.6 x 44.7 cm Weight: 135 g Weight: 17.3 kgs 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 20. 6 2008 “NetBooks” were also hot... 5 billions of units 4 3 2 the “App Store” cometh... 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 21. 6 2010 5 the dawn of tablets... the rise of billions of units 4 Android... 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 22. 6 and this number... 2010 5 billions of units 4 3 2 1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 23. is *roughly thenumber of people living here... *2009 estimates put the population around 6.79 billion inhabitants...
- 24.
- 25. 1,802,330,457 number of internet connections in the world 26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
- 26. 4,600,000,000 number of people with mobile devices 68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int
- 27. 5,000,000,000 number of mobilesubscriptions
- 28. 3,400,000,000 numberof unique users or roughly 1/2 the population of the planet
- 29.
- 30. mail camera wifi touch hi-res colour display music feature internet video navigation convergence voice gestures bluetooth full web browser messaging apps 3G
- 31. mail camera a big screen... wifi touch hi-res colour display music internet video navigation voice gestures bluetooth full web browser messaging apps 3G with a buon or two! an almost blank canvas...
- 32. on a plethoraof platforms...
- 33. 19% Nokia Other Samsung 34% LG 2% Nokia RIM 2% 2% Sony Ericsson 3% Motorola 3% Apple 3% HTC 3% ZTE G’Five 9% 20% Others LG Samsung made by many OEMS... Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013
- 34. with countless routesto market... Samsung Apps PocketGear Blackberry AppWorld O2 Litmus Windows Marketplace for Mobile GetJar LG Application Store Motorola Shop4Apps Dell Mobile Appstore Sony Ericsson PlayNow Vodafone Apps Orange Application Shop
- 35. "The future isalready here – it’s just not evenly distributed." – William Gibson http://www.flickr.com/photos/kiwanja/3169447879
- 36. San Francisco the most popular device today in...
- 37. San Francisco growing fast... the most popular device today in...
- 38. London the most populardevice today in...
- 39. fashionable functional London *Nokia and Samsung also very popular... the most popular device today in...
- 40. Dar es Salaam the most popular device today in...
- 41. Dar es Salaam yes, they do still sell these ...even in London! the most popular device today in...
- 42. Jakarta the most populardevice today in...
- 43. youth market Jakarta 2003? the most popular device today in...
- 44. it depends... The most popular device doesn’t necessarily have the largest user base.
- 45.
- 46. it’s for seriousbusiness... http://www.flickr.com/photos/pss/4830803189
- 47. and, fab @txting! http://www.flickr.com/photos/slava/2906747450
- 48. ...useful, but beskeptical.
- 49. there’s Waldo a connecting with our audience http://www.flickr.com/photos/jamescridland/613445810
- 50. Samsung Apps via App Stores Blackberry AppWorld O2 Litmus PocketGear Windows Marketplace for Mobile LG Application Store GetJar Sony Ericsson PlayNow Motorola Shop4Apps Dell Mobile Appstore Vodafone Apps Orange Application Shop
- 51. just different decks... more exclusive real estate... http://www.flickr.com/photos/heliotrop3/3913546727
- 52. with the samestuff...
- 53. and little discoverability... your app here ...with the same stuff. http://www.flickr.com/photos/28705377@N04/4142872268
- 54. the web... getting thingsdone on the iphone
- 55. persuasion call to action trust emotion
- 56.
- 57.
- 58. mobile web site entertainment for the masses
- 59. social networking via apps,mobile web and SMS
- 60.
- 61.
- 62. brand awareness &marketing http://www.flickr.com/photos/24258698@N04/2302563062
- 63.
- 64.
- 65. moment the long-tail...
- 66. chef teacher joiner florist social worker apps for “real people”... http://www.flickr.com/photos/dnorman/4007986587
- 67.
- 68. most people don’twake up in the morning and say... http://www.flickr.com/photos/ralphunden/2981403903
- 69. photo opportunity but they might wake up and say... http://www.flickr.com/photos/ralphunden/2981403903
- 70. information/data & taskcompletion http://www.flickr.com/photos/dichohecho/4275447303
- 71.
- 72. a “pass-back” boredom http://www.flickr.com/photos/aidanmorgan/3709199304/
- 73.
- 74. social identity &persona http://www.pocketgamer.co.uk/r/iPhone/MouthOff/feature.asp?c=12609
- 75. “geek chic” ooh, Linux... personalisation & lifestyle http://www.flickr.com/photos/qole2/2562647441/
- 76. social interaction &play http://www.flickr.com/photos/rolandslakis/99196316
- 77. safety, control &independence http://www.flickr.com/photos/mshades/2370462197
- 78.
- 79. how do wedo it? http://www.flickr.com/photos/marcoarment/2035853550
- 80.
- 81. iterate quickly iterate quickly http://www.flickr.com/photos/rosenfeldmedia/3978119393
- 82. get something ona device http://www.flickr.com/photos/mellis/304872324
- 83.
- 84.
- 85. don’t be afraidto use the bin http://www.flickr.com/photos/generated/3313311558
- 86.
- 87. view limitations asopportunities http://www.flickr.com/photos/certified_su/2667673050
- 88. don’t forget theuser http://www.flickr.com/photos/ralphunden/2981403903
- 89. delight? that’s as much as he smiles... go for the ‘long-wow’... http://www.flickr.com/photos/brownwren/3652695983/
- 90.
- 91.
- 92. design for personaltime http://www.flickr.com/photos/akashkurdekar/2959140399
- 93. design for health,learning & quality of life http://www.flickr.com/photos/goincase/4647893507
- 94. "How do wedesign to be sometimes off in a world that is itself always on?" – Marko Ahtisaari, Director of Design Strategy, Nokia http://www.flickr.com/photos/featheredtar/3081108482
- 95. "To be ableto fill leisure intelligently is the last product of civilisation..." – Bertrand Russell, Conquest of Happiness (1930) http://www.flickr.com/photos/sergemelki/349313011
- 96.