Traditional Media Vs Digital Media (Online Journalism) ,traditional media ,old media vs new media ,online journalism ,social media management ,digital media management ,hyper media ,multimedia ,linear multimedia and non linear multimedia ,interactive media ,online media ,social media ,virtual media ,hybrid media ,owned media

2. Traditional Media vs New Media
• Traditional Media -
television, radio,
newspapers, magazines,
newsletters, press and
other print publications.
• New Media means of
mass communication
using digital technologies
such as the Internet.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

3. M.Mujeeb Riaz_Online Journalism_Social
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4. Traditional Media vs New Media
TRADITIONAL MEDIA NEW MEDIA
One-Way Conversation Two-Way Conversation
Closed System Open System
Mass Marketing One-on-One Marketing
About ME About You
Professional content Brand and User-Generated Content
Polished Content Authentic Content
Paid Platform Free Platform
Controlled Communication Unstructured communication
Pre-produced/ scheduled Real time creation
Formal language Informal language
Passive Involvement Active involvement
Poor Analytics Deep Analytics
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

5. DIFFERENCE BETWEEN MASS MEDIA
& MASS COMMUNICATION
• Mass Media is the collection of the means that big
media outlets use to distribute their media content,
so basically the different types of mass media; e.g.
television broadcasting, print newspaper, radio
broadcasting and so on.
• On the other hand mass communication is the study
on how these types work,basically,thinking about
how radio or TV stations communicate their content
with the consumer.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

6. Types of Mass Communication
• Print Media
• Electronic Media
• Advertising
• Public Relation
• New Media/Digital Media/Virtual Media
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

7. New Media/Online Media
• means of mass communication using digital
technologies such as the Internet.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

8. MULTIMEDIA
• Multimedia is a field concerned with the computer controlled
integration of text,graphics,drawing,audio and or animation
or any other type of information that can be
processed,presented,stored and transmitted digitally.
MULTIMEDIA
Text|Audio | Images | Animation | Video
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

9. FEATURES OF MULTIMEDIA
• Real Time
• Archive Feature
• Interactivity
• Instant Feedback
• Multimedia
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

10. Interactive (Web TV, Social Media ,Games)
Non Interactive (Movies ,PDF,Tutorial, TV )
Interactive: User is a participant in the flow of
information.
Non Interactive : User is a observer of information.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

11. HYPER TEXT
• Hypertext is a text which contains links to other
texts.
• The term was invented by Ted Nelson around 1965.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

12. HYPER MEDIA
• Hyper Media is not constrained to be text-based. It can
include other media, e.g., graphics, images, and especially
the continuous media - sound and video. Apparently, Ted
Nelson was also the first to use this term.
• The World Wide Web (WWW) is the best example of
hypermedia applications.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

13. • Media + Interactivity + Hyperlink =
Multimedia /Hypermedia
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

14. Linear Multimedia & Non Linear
Multimedia
• Linear : Wikipedia is linear multimedia as it
doesn’t allow for much interaction, it is mainly
used for conveying information.
• Exp :
• Non Linear : Skype is a non-linear multimedia
as it allows for user input and has interactivity.
Skype consists of; video, audio, interactivity,
image and text multimedia.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

15. Advantage & Disadvantages of Linear
Multimedia
• Advantages
• Audience gets to focus and concentrate on a specific topic.
• There is logical order in the presentation. Organized
• Presenter controls the flow of the presentation
• Effective when we need our audience to absorb the
information well
• Disadvantages
• Minimal interactivity, or none at all
• Audience has no say on the topic they want to dwell into.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

16. Advantage & Disadvantages of Non
Linear Multimedia
• Advantages
• The person is in control and may use the multimedia
according to his preferences and needs.
• Disadvantages
• Requires a level of computer literacy from the user
• May be unorganized if not used well.
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com

17. Assignment
Find out 10 rationales how digital media is better than
traditional media
M.Mujeeb Riaz_Online Journalism_Social
Media_mujeebriaz@yahoo.com