News as product •Dictated by
production & distribution •Owned and controlled (and monopolized) •Centralized •Once-a-day •One-way •One-size-ﬁts-all •Perfection as a standard
News as process •Never starts,
never ends •Opens up news: transparent •(Here’s& collaborationwhat we don’t Input what we know & at all stages know—what do you know?) •Enabled by links •Enables networks
Past the article •Blog =
news as process (v. product) •Wiki = Snapshot of current knowledge •Links = Curation, aggregation (Do best/link rest) •Discussion = Input, correction, addition (What do you know?)
Network model •Collaborative •Not all
owned •Enabling others to build •Extracts minimal value to grow to maximum size (T. Evslin) •Critical mass faster, cheaper •Curation, vetting, education as key skills
Revenue models •New open ad
networks & marketplaces •New industry networks •Hyperlocal networks •New ad models (relationships, new targeting...) •New measurements •New side-door revenue (data, service...) •Google?
WWGD? •Think distributed •Do what
you do best, link to the rest •Join a network •Be a platform •Collaborate •Small is the new big •‘Elegant organization’ —Mark Zuckerberg •‘Get out of the way’ —Craig Newmark
WWGD? •Free is a business
model —Chris Anderson •Beware the cash cow in the coal mine •Encourage, enable, and protect innovation (where’s our 20% rule?) •Life is a beta •Decide what business you’re in
Charge: Networks •How can networks
protect/expand journalism? •What kinds of networks: ad, content... •Local v. national v. international •Deﬁne network models that would work today: Who is in them, what kind of relationship, what value and beneﬁt for each party, how they are supported...
Charge: Newsrooms •Find new efﬁciencies
•What is the value of the newsroom in the future? •What is the core of the newsroom in the future? •Is there still a room? • Model the new newsroom: size, functions, jobs, relationships, costs
Charge: News orgs •What are
new corporate and operational structures for newsrooms? •React to the Roussel/Morgan models •Where is the value? •What services are needed? •Model a reorganized company •Model a from-scratch company
Charge: Revenue models •Where is
the value? •Where are the opportunities? •New ad models? New measurements? •Network sales? Outsourced sales? •Anything other than ads? •Deﬁne best prospects to pursue as companies, networks, or the industry and what is needed to do that
Charge: Public support •What would
the public support? Investigative? Beat? Collaborative? •How much does that cost now? How much should it cost? •What sources are there? Local? •Relationship of public v. private? •Deﬁne best opportunities for public support. Be realistic.