Understanding News
“This business of giving people
what they want is a dope pusher’s
argument. New is something
people don’t know they’re
interested in until they hear about
it. The job of a journalist is to take
what’s important and make it
interesting .”
-Reuven Frank,
former NBC News president
Newspaper Coverage
What makes something “News”?

 Audience           Interest




            Facts
Five News Qualities
-Accuracy: all facts checked
-Balance: emphasis & completeness; cover
both sides & select facts equally
-Objectivity/Fairness : be fair; avoid
conflicts of interest
-Conciseness/Clarity : average reader at
8th grade level
-Timeliness: doesn’t mean current, means
appropriate
Interest Elements
Timeliness: emphasize newest angle
Proximity: nearness, impact on readers
Importance/Consequence: effect on
readers
Prominence/Names: familiar to readers
Conflict/Drama: opposing forces, suspense
Variety: unusual, strange, original events
Humor: don’t force it, must be inherit in story
Human Interest: sadness, happiness,
animals, babies etc.
Functions of a Newspaper
-Publish the news

-Comment on the news

-Entertain readers

-Help readers

-Publish advertising
News By The Numbers
-from Inside Reporting, Tim Harrower

1 ordinary man + 1 ordinary life = 0
1 ordinary man + 1 extraordinary adventure = News
1 ordinary husband + 1 ordinary wife = 0
1 ordinary husband + 3 wives = News
1 bank teller + 1 wife + 7 children = 0
1 bank teller - $250,000 = News
1 ordinary man + 1 ordinary life of 70 years =0
1 ordinary man + 1 ordinary life of 100 years = News
1 ordinary student + 1 ordinary schedule = 0
1 ordinary student + ? = News

News defined ppt

  • 1.
  • 2.
    “This business ofgiving people what they want is a dope pusher’s argument. New is something people don’t know they’re interested in until they hear about it. The job of a journalist is to take what’s important and make it interesting .” -Reuven Frank, former NBC News president
  • 3.
    Newspaper Coverage What makessomething “News”? Audience Interest Facts
  • 4.
    Five News Qualities -Accuracy:all facts checked -Balance: emphasis & completeness; cover both sides & select facts equally -Objectivity/Fairness : be fair; avoid conflicts of interest -Conciseness/Clarity : average reader at 8th grade level -Timeliness: doesn’t mean current, means appropriate
  • 5.
    Interest Elements Timeliness: emphasizenewest angle Proximity: nearness, impact on readers Importance/Consequence: effect on readers Prominence/Names: familiar to readers Conflict/Drama: opposing forces, suspense Variety: unusual, strange, original events Humor: don’t force it, must be inherit in story Human Interest: sadness, happiness, animals, babies etc.
  • 7.
    Functions of aNewspaper -Publish the news -Comment on the news -Entertain readers -Help readers -Publish advertising
  • 8.
    News By TheNumbers -from Inside Reporting, Tim Harrower 1 ordinary man + 1 ordinary life = 0 1 ordinary man + 1 extraordinary adventure = News 1 ordinary husband + 1 ordinary wife = 0 1 ordinary husband + 3 wives = News 1 bank teller + 1 wife + 7 children = 0 1 bank teller - $250,000 = News 1 ordinary man + 1 ordinary life of 70 years =0 1 ordinary man + 1 ordinary life of 100 years = News 1 ordinary student + 1 ordinary schedule = 0 1 ordinary student + ? = News