Marketing plan-shoe factory, Product/ service Mix of shoe factory, Financial plan of shoe factory, Investment plan of shoe factory, Earning plan, risk analysis, material cost, labor cost of shoe factory, estimated profit of shoe factory business

1. Rinshi Singh
M.D. mr. x
(Personnel manager)
Mr. y
(Finance manager) mr. z
(Marketing manager)
Office no. :-0562-2520899

2. • Executive summary
• Business opportunity
• Key strategy
• Product /service description
• Services
• Marketing plan
• Sales promotion strategies
• Financial plan
• Investment plan
• Earning plan
• Risk analysis

3. Executive summary
• The company produces a wide range of high quality
shoes with prices between Rs 1500 and Rs 3000
• GOAL :- the goal of this start-up is the operation of
a production company for shoes. The company uses
the newest technology and equipments to be
competitive.
• The initial number of different product is between 5
to 10.

4. Business opportunity
• The shoe industry is forecasted to show moderate growth , largely
driven by demographics and new technology.
• low price shoe , increased technological capabilities and improved
after-sales services.
• The company intends to become a leading producer and supplier of
shoe.
• Plans to expand relationship with leading distributors.
• all products are distributed broadly through a variety of
distribution channels.
• The company expects to enter into marketing agreements with
certain consumers and retail companies in order to market the
product directly to consumers who will be encouraged to purchase
these shoes at an online store.

5. The key strategies of the company
•Produce high quality shoes
•Increase the number of customers
•Make strategic investments
•Improve service and product
quality

6. Product/services description
• Offering customer comfortable product made through
innovative use of technology.
• The company’s strategy is to promote, advertise and
increase its brand equity and visibility through
excellent services and variety of promotional
techniques, conducting an ongoing public relation
campaign.
• We are offering shoes on rent also to customers in
hotels for expensive shoe shoes ..and our delivery boy
will provide them will all variety. At nominal cost .

7. Different styles of shoes to be manufactured

8. services
• Many services programs to support the sale and distribution
of its products are designed to inform existing and potential
distributors, agents and end-user customers about the
capabilities and benefits of the company’s products.
• The company maintains a repair facilities at its headquarter.
• The company provides a 12-month warranty for its product
for which partner, agents and distributer are responsible for
the service.

9. Marketing plan
• The company focuses on effective marketing
through web marketing n marketing strategy to
attract new customers, convert leads into sales, and
maximize the revenue.
• In the start-up phase the central task of the
marketing concept is to establish a name recognition
and its own trade mark.
• Our target market would be Punjab ,Delhi,
mumbai,banglore etc . Metropolitan cities.

10. Certain sales promotion strategies:-
Online marketing :- the company has that budget and
strategy to allow the customers to link to its core website.
Print advertising:- newspaper advertising is an integral and
desired part of the marketing strategy. Print media
advertising is a mass communication tool. Printed
advertisement will be used in national and international
magazines to increase the number of customers.
Marketing cooperation:- in order to reach a broad range of
potential commerce partners, the company build its own direct
sales organization of 13 employees .

11. .
Sales promotion :- sales promotion strategies
have temporary effect only. Sales promotion
will be used for a limited time to increase the
number of customers.
Direct marketing :-the company markets the
products and services primarily through the
direct sales group and number of certified
stores.

12. Financial plan
• The initial capital requirement is estimated to be rs 20
lakh
• Cash used in investing activities for the next year will
be constant .
• The company will make disciplined capital
expenditure decisions, prioritized on the basis of cost
structure , improvement , potential for profit
generation and maintenance of high quality services.

13. Investment plan
lists primary capital needs for the foundation and operation of a
business.
• Rent for building 40000.00
• Furniture 20000.00
• Office equipment 60000.00
• Technical equipments 400000.00
• Licenses 25000.00
• Starting promotion 30000.00
• Online-application 8000.00
• Employee recruitment 10000.00
• Security 22000.00
• Consulting 5000.00
• Insurance 20000.00
• TOTAL 640000

14. Labor cost
• 300 pairs of shoes produced in a day by 20
appointed labor
• 3 for cutting at the rate of 5 rs per pair
• 5 for stiching at the rate of 25 rs per pair
• 5 for lasting at the rate of 15 rs per pair
• 3 for sole pasting at the rate of 15 rs per pair
• 2 for polishing at the rate of 5 rs per pair
• 2 for packing at the rate of 5 rs per pair
We conclude that we cost 80 rs labour per pair

15. Material cost
• Leather 250 rs / pair
• Lining 100 rs /pair
• Dendrite 20 rs / pair
• Sole 120 rs/pair
• Thread 10 rs / pair
• Cloth 10 rs / pair
• Insole 35 rs / pair
• Buckle 20rs/pair
• Lasses 5 rs /pair
• Eyelete 5 rs/ pair
• Cushioning 25 rs/ pair
600 rs /pair

16. Earning plan
this plan is based on the first four years of business
Component price
• Materials 350.00
• Labour 80.00
• Electricity 25000/ month
• Fuel 15,000.00
• Repair and maintenance 50,000.00
• Factory overheads 10000.00
• Administrative overheads 100,000.00
• Sales costs 8000.00
• Distribution costs 10000.00
• OPERATING COSTS 20000.00

17. Estimate profit
• Cost of 1 pair shoe 850 rs per pair
• Pricing (MRP) 1500-2000 per pair
• Selling price to distributers 1000 rs per pair
• Profit per pair 150 rs per pair
• Profit in a day if 300 shoe pair produced in a day
would be 75000 rs.

18. Risk analysis
• Development activities require a high level of funding over long
period of time and over the course of its existence. If adequate
funds are not available , the growth of the company might be
significantly lower.
• The company will be required to implement and improves its
system on a timely basis in order to accommodate the increased
number of new products.
• Service disruption could also damage the reputation with
customers, causing the company to lose existing customers or have
difficulty attracting new ones.
• Insufficient demand and wrong capacity frequency leads to
business failure.