Pantaloon Retail (India) Limited is India's largest retailer operating over 1000 stores across 73 cities. It was originally incorporated in 1987 and has grown over the years through acquisitions and expanding its portfolio of private label brands. Pantaloon's vision is to deliver everything to every Indian consumer profitably. It aims to infuse confidence in Indian brands and be efficient and cost-conscious. The company operates various apparel brands like Pantaloons, Allen Solly and third-party brands. Major competitors include Shoppers Stop and Lifestyle. Pantaloon achieves growth through expanding consumer purchasing power and the organized retail sector in India.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
The presentation talks about Pantaloons. The company's 5 P's of Marketing, SWOT Analysis, PESTEL Analysis, Organisation Structure and Finances have been covered.
CUSTOMER BUYING BEHAVIOUR AT PANTALOONSSrihari Reddy
Customer Buying Behavior is the study of individuals and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Customer behavior is increasingly a part of strategic planning for the future investment and growth of any industry. Retail industry or precisely to say apparel industry is no exception.
Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning.
SWOT Analysis of Pantaloons.
It is about the Fundamental analysis such as SWOT, Porters five force, BCG matrix, CPM matrix, Grand strategy matrix, QSPM matrix, IE matrix, Ratio analysis of Pantaloons
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Complete Analysis of Pantaloons which includes Marketing Mix, Competitors details. Segmentation, Targeting, and Positioning.
SWOT Analysis of Pantaloons.
It is about the Fundamental analysis such as SWOT, Porters five force, BCG matrix, CPM matrix, Grand strategy matrix, QSPM matrix, IE matrix, Ratio analysis of Pantaloons
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
2. Introduction
• Pantaloons Retail (India) Limited, is India’s leading retailer that
operates multiple retail formats in both the value and lifestyle
segment of the Indian consumer market & headquartered in
Mumbai (Bombay)
• The company operates over 12 million square feet of retail space,
has over 1000 stores across 73 cities in India and employs over
30,000 people.
3. History
• Originally incorporated as Manz Wear Private Limited on
October 12, 1987.
• The Company’s name was changed to Manz Wear Limited on
September 20,1991, further to Pantaloons
• Fashions (India) Limited on September 25, 1992 and to
Pantaloons Retail (India) Limited on July 7 1999
• Pantaloon comes from the Italian word pantalone, which in
turn was derived from a character in a seventeenth century
comedy play & its first showroom in Kolkata
4. Vision & Mission
Vision:
• Pantaloons shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner
• Indian Consumer in the most profitable manner
Mission:
• We shall infuse Indian brands with confidence and renewed ambition
• We shall be efficient, cost- conscious and committed to quality in
whatever we do
• We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.
5. Brands at Pantaloons
Pantaloons brands
Agile
UMM
Bare Denim
Bare 7to14
Chalk
Rig
Mix n match
All
Honey
Non-Pantaloons Brands
Biba
109 F
Remanika
Spykar
Lilliput
Lee Cooper
Indus league
10. Growth of PANTALOON Retail
• Increase in disposable income of consumers
• Increase in consuming desire
• Low share of organized retailing
• Purchasing power of Indian urban consumer is growing
11. Core Competencies
• Product range consisting of more than 20,000 products.
• Has a strong supply chain spanning one thousand five hundred
cities and towns in India.
• Offers manufacturer's guarantee as opposed to seller's
guarantee.
• Good quality at reasonable cost etc.
12. Strategies
• Minimize retailing cost.
• Minimize operating expenses by employing fewer floor staff -
single person for every 500 sq ft.
• Keep furniture cost to minimum.
• Cut down expenses related to sourcing by almost 25-30%.
• Increasing the overall efficiency of logistics by creating mother-
hubs all across India for the purpose of sourcing products from
regional/local vendors.
13. • Slashing channel cost by up to 25%.
• Economizing Shelf Space
• Dealing with unsold stock in an effective manner.
• Ensuring enough pull to snatch away customers from the
neighborhood.
• Introducing the concept of 'today's price' wherein a products is
chosen on a daily basis and sold at lower than usual price.
14. CRM
To survive in the tough competition Pantaloon uses different
strategies to attract customers and to retain them.
• Events
• Fests
• Loyalty programs
• Gift Vouchers
15. RECRUITMENT PROCESS
• The candidates will preferably come with a reference or walk in.
• For sales force level candidates will have a minimum qualification
of HSC
• For executive levels, candidates with a minimum experience in
similar work backgrounds in reputed industries/Corporate or
commercial establishments will be given preference
• The biggest challenge faced in the whole process of recruitment is
that only 50% turn up after recruitment.
• Two rounds of interviews are conducted (department & HR)
16. TRAINING AND DEVELOPMENT
• Training : in store & on the job
• 3 training per month.
• Every employee will be under constant evaluation for
performance and productivity.
• The evaluation for these will be as per company’s policy’s
existing.
• The HR Head through their relevant departmental heads will
evaluate all employees.
17. EMPLOYMENT LEVELS
Follows a certain Band
• Band 5 – strategic decision makers (CEO, MD)
• Band 4- Managers (business heads)
• Band 3- deputy managers, store managers
• Band 2 – specialists (executives)
• Band 1 - coordinators (sales force, floor staffs)
