car accessories projcet of marketig studend of OPJU

1. “Car Stylo”
#car_accessories

2. GROUP MAMBERS;-
RAHUL LADUNA
BUSINESS PLAN ON
CAR ACCESSORIES
GUIDED BY
Dr. SHESADEV NAYAK SIR

3. What is car stylo???
• Car stylo is a car accessories firm…
• We have tied up with dealers of Hyundai, Maruti
Suzuki that we will provide access to our
customers.

4. Executive summary
• In today's world demand for car is increasing day by day. Not only
high-income people, but also middle-income people need car to
travel for long distance. Accessories are very important in car which
provide comfort and security to customers. So, our project is all
about accessories.
• We have tied up with dealers of Hyundai, Maruti Suzuki, that we will
provide accessories to customers, and our focus is to provide
accessories to cheaper price. We have first mover advantage as this
concept is new for Raigarh. And our target customers are upper
middle class and lower middle-class people.
• This plan will be executed by our 4 team members. At initial stage,
our focus will be to get more customers instead of making profit.
firstly We will only try to cover FC and VC. Our FC includes rent to
dealers, furniture cost and VC include electricity bill, cost of
accessories. Our major source of revenue will come from
accessories sold by us.

5. PRODUCT / SERVICE IDEA
• car stereos #bass system
• Car speakers are small, so they have trouble
producing enough low-frequency sound to give
your music realism and depth. A subwoofer can
make the difference between a good-sounding and
a great-sounding system.

6. · Car mats
Vehicle mats, also known as "automobile floor
mats", are designed to protect a
vehicle's floor from dust, wear, and salt
corrosion.

7. Steering cover
• Steering wheel covers made from materials
like leather and plastic provides better grip
when driving. Some of the products available in
this category are Vheelocity Beige
PlainSteering Cover

8. car rear view camera
• A backup camera (also called reversing camera) is a special type of
video camera that is produced specifically for the purpose of being
attached to therear of a vehicle to aid in backing up, and to alleviate
the rear blind spot. Backup cameras are alternatively known as 'reversing
cameras' or 'rear view cameras

9. car seat covers
• Autofurnish Towel Car Seat Covers for Hyundai, Maruti
Suzuki and . Designed for protecting seats with
headrests, front and rear, leather or fabric

10. LED lights
• Vehicle LED lights fit numerous applications, including
daytime running lights, headlights, tail lights, brake lights,
turn signals, map lights, instrument cluster

11. Car Rear Boot Led Daytime Running Light
• Running: Keep ice blue light
• Brake: Flowing red light
• Turn left: Flowing left direction red light
• Double flash: Flowing double direction red light
• Turn right: Flowing right direction red light
file:///C:/Users/HP/Videos/2017%20Led%20Car%20Acces
sories%20Running%20Tail%20Lights%20in%20Delhi,%20
Call%20Now%209811568772.mp4

13. • Finance
• Devendra agrawal– BBA (Chief Financial Officer)
• Rahul laduna - BBA (Finance Manager)
• Marketing
• Rahul laduna– BBA (Chief Marketing Officer)
• expert– BBA (Marketing Manager)
• Operations
• Devendra Agrawal – BBA (Operations Head)
• Rahul laduna – BBA (Operations Officer)
• Human Resource
• Jyoti- BBA (Human Resources Head)
• Priyanka– BBA (Human Resource Officer)
• Research and Development
• Rahul laduna– BBA (Research and Development Head)
• Devendra Agrawal – BBA (R&D Officer)
MANAGEMENT TEAM

14. ORGANIZATIONAL ANALYSIS
SWOT ANALYSIS
· Strength:
• Our location (our business will operate inside the car showroom),
varieties of payment options (cash, all visa debit and credit cards, paytm,
bhim UPI and other online wallet), wide range of car accessories from
different manufacturing brands and for different vehicles and our excellent
customer service culture will count as a strong strength. Our team of highly
qualified staff is also a plus for us.
· Weakness:
• A major weakness that may count against us is the fact that we are a new
car accessory and we don’t have the financial capacity to compete with
multi – billion-rupee car accessories and auto spare parts retail store outlets
like Advanced Auto Parts, AutoZone Inc., Genuine Parts Company

15.  Opportunities:
• The fact that we are going to be operating our car accessories retail
store inside car showroom it provides us with unlimited opportunities
to sell our car accessories to many individuals.
• We have been able to conduct thorough feasibility studies and
market survey and we know what our potential clients will be looking
for when they visit our car accessories and we are well positioned to
take on the opportunities that will come our way.
· Threats:
• Just like any other business, one of the major threats that we are
likely to face is economic downturn. It is a fact that economic
downturn affects *purchasing/spending power. Another threat that
may likely confront us is the arrival of a new car
accessories. Unfavourable government policies may also pose a
threat to businesses such as ours.

16. 8 Pʼs of Marketing Mix
• 1. Product: It represents the physical product that can be touched or the
service which is intangible and requires action.
• As a company we will try acquire product from the dealer of the
product
• 2. Price: The price represents everything the buyer agrees to give in
exchange for a product. Firstly we will try to provide product at
reasonable price afterwards we will increase the of product price as per
the customer demand
• 3. Place: Place (distribution) includes all the activities necessary to get
the product
• from point of manufacture to consumer.
• Firstly we will try to acquire the area of Raigarh then we will expand the
area of service in the nearby are. Bilaspur and Raipur
• 4. Promotion: Promotion (communication) is the communication of
product value to the customer.Promotion are be done through
pamphlets and billboards and Also through word of mouth publicity.

17. • 5. People : Companies rely on the people who run the
business. So, having the right people is important part of the
business in order to offer products/services. We will
employe a good education people who can sale our product
to the customer with correct knowledge about it .
• 6. Processes: Considering the delivery process of products
or service is important because customers pay for it. Firstly
we try delivery the product to customer within showroom
of automobile then afterwards we will made it available in
our shop itself.
• 7. Physical Evidence: Almost all services include some
physical elements even though the service is intangible.
That may be a printed document.
• 8. Productivity 0nd Quality: It asks “is what you’re offering
your customer a good deal?” So, best quality with low cost
should be the motto of business.

18. Competitor Analysis
• 1 Aditya Car Deco
Some of our competitors are

19. • 2. Alpna Car Shringar

20. OPERATIONAL PLAN
• We need a room of minimum size of 15 * 15 feet and inside
that we need 5 racks made up of steel so that we can keep
our accessories and items related to that.
• car stereos #bass system
• Car mats
• Steering cover
• car rear view camera
• car seat covers.
• LED lights
• Firstly, we will work only in Raigarh and after that we will
look for our branches in Raipur Bilaspur.

21. PESTEL analysis
• A PESTEL analysis is a framework or tool used by marketers to analyse
and monitor the macro-environmental (external marketing
environment) factors that have an impact on an organisation.
• Political :-
• environmental regulation and protection
• Taxation
• Economical :-
• mood of consumer
• Affordable rate
• Social :- changed lifestyle of people Leads to increased purchase power
of car accessories so this provide larger customer.
• Technology:-
• Technological solution helps in regarding losses and increase profitability.
• Internet make it easy to collect and analyse customer feedback.

22. • Environment :-
• physical infrastructure such as road affected use of
accessories.
• Physical condition like environmental situation of affect
use of accessories
• Legal :- our company will follow all laws and
regulation with its operations and with the delear

23. FINANCIAL PROJECTION
Income Statement
Quarter1 Quarter2 Quarter3 Quarter4
purchases 600000 625000 650000 670000
carriage in 2000 2000 2000 2000
net purchases 602000 627000 652000 672000
sales
Revenue car accessories 750000 800000 850000 950000
gross profit 148000 173000 198000 278000
exp.
Banners 8000 0 8000 0
Pamphlets 2000 2000 1500 1500
Commission( 5% on sale) 37500 40000 42500 47500
Staff 30000 30000 30000 30000
Administration
Electricity(AC) 8000 8000 8000 8000
Sundry Expenses 25000 25000 25000 25000
Rent 10000 10000 10000 10000
Total Cost 120500 115000 125000 122000
net Profit 27500 58000 73000 156000

24. Balance Sheet
Assets Amount liability Amount
stock 800000 capital 2500000
furniture 500000 loan 1250000
cash/bank 2250000
tools & equipment 200000
total 3750000 total 3750000

25. conclusion
• In this project we have developed an idea to
provide car accessories to customers and our major
focus is to attract more customers by providing
better quality accessories. This project mainly aims
to provide accessories at cheaper cost. We have
developed accessorise thus marketing it suitable to
stand beside all problems.Our main focus is to
provide comfort, security to customers .