ACC Limited is India's largest cement manufacturer with a network of 17 modern factories, 50+ ready-mix concrete plants, and over 10,000 dealers nationwide. It was formed in 1936 through the merger of 10 cement companies and is now owned by Holcim (LafargeHolcim). The document discusses ACC's organizational structure and key departments like customer service, finance, marketing, logistics, and sales. It also analyzes strengths like its large workforce and supply chain, as well as weaknesses like being a price follower. Opportunities in infrastructure and housing are noted, alongside threats from import duties, currency risks, and new coal cess taxes.

1. ACC Limited, Bangalore
By Abhinav kp

2. About the company
• ACC (ACC Limited) is India's foremost manufacturer of cement and
concrete.
• ACC's operations are spread throughout the country with 17 modern cement
factories, more than 50 Ready mix concrete plants, 21 sales offices, and
several zonal offices.
• It has a workforce of about 9,000 persons and a countrywide distribution
network of over 10,000 dealers.

3. • It's registered office is called Cement House
• The management control of company was taken over by Swiss cement
major Holcim in 2004.
• On 1 September 2006 the name ofThe Associated Cement Companies
Limited was changed to ACC Limited.

4. Board of Directors

5. Mergers & Acquisitions
• In 1936 ten cement companies belonging toTatas, Khataus, Killick
Nixon and F E Dinshaw groups merged to form a single entity,The
Associated Cement Companies
• The management control of company was taken over by Swiss cement
major Holcim in 2004.
• On 10 July 2015, Lafarge and Holcim completed the merger and created
LafargeHolcim.On 15 July 2015, the new LafargeHolcim Group was officially
launched

6. Company products..
• OPC 43
• OPC 53
• Portland Slag Cement
• Concrete plus

7. Organizational structure

8. Departments of the company
• CUSTOMER SERVICE DEPARTMENT (CSS)
• FINANCE DEPARTMENT (FICO)
• MARKETING DEPARTMENT
• LOGISTICS DEPARTMENT(LOG)
• MI DEPARTMENT (MTO)
• SALES DEPARTMENT
• ADMIN DEPARTMENT

9. CUSTOMER SERVICE DEPARTMENT (CSS)
• The main objective of the customer service department is to understand the
various problems which is faced by their customer, home builders and
engineers and trying to provide the best remedy available for them
• Customer Services Cells manned by qualified Civil Engineers who interact
with customers to assess their needs and problems, offer advice before and
after sales including educating users and customers on correct usage of
cement and concrete and good construction practices

10. SU CSS
AO BLR CSI
CSE
CSI
CSI
AO MYSR CSI
CSE
CSI
CSI
AO MLORE CSI
CSE
CSI
CSI
CHEIF MANAGER
customer support
MANAGER
AO BLS CSI – Area office Bangalore
Customer Service In charge
AO MYSR CSI – Area office Mysore
Customer Service In charge
AO MLORE CSI – Area office Mangalore
Customer Service In charge
CSE – Customer Service Executive

11. FINANCE DEPARTMENT
• Finance is referred to as the life blood of a business.
• Being a cement company huge amounts of investment is required for the
company
• ACC has registered consistent improvement in its financial and overall
economic performance.The company’s operations are aligned to maximize
shareholders value.

12. CHEIF
FINANCIAL
OFFICER
ACCOUNTS
PAYABLE
OFFICER
ACCOUNTS
RECEIVABLE
OFFICER
FINANCIAL
MANAGER
TAXATION
OFFICER
ASSISTANT
FINANCIAL
MANAGER

13. Functions of a finance department
• To Prepare the Budget
• Financial Management
• Management ofTaxes
• Merger orAcquisition decisions

14. MARKETING DEPARTMENT
• ACC’’s brand name is synonymous with cement and enjoys a high level of
equity in the Indian market.
• ACC’s brand name is maintained and developed by a well-designed
marketing team.

16. Functions of Marketing Department
• SUPPLY CHAIN MANAGEMENT
• ADVERTISEMENT ACTIVITIES :
• National team
• State level sales unit team
• MARKETING INTELLIGENCE
• SALES PROMOTION
• ACC Lakshya‖

17. LOGISTICS DEPARTMENT
• ACC have strong and well build logistic team
• The main function of the logistics department is to reduce the logistic cost
• There are two types of freight:
• PRIMARY FREIGHT – From plant to ware house
• SECONDARY FREIGHT – From ware house to dealer

18. LOGISTICS
HEAD
PLANT
MANAGER
PLANTS UNITS
MANAGER
REGIONAL
LOGISTICS
SALES UNIT
LOGISTICS
SALES UNIT
MANAGER
A.O 1
A.O 2
A.O 3
LOGISTICS
MANAGER
ASSISANT
LOGISTICS
MANAGER
AO – area officer

19. FUNCTION PERFORMED BY LOGISTICS
DEPARTMENT
• Ensuring all the requirements of the customers are met on time in an
efficient and safe manner.
• To coordinate with third party logistics (3PLs).
• To ensure that there is a safe and timely dispatch of goods.
• To create and maintain customer support.
• To ensure timely supply and payment of goods and reduce inventories.

20. STOCK KEEPING BY LOGISTICS DEPARTMENT
• Safety stock (also called buffer stock) : 500 tonnes
• MINIMUM STOCK: 5-6 days stock .Which is roughly around 1000 tonnes
• MAXIMUM STOCK:

21. MI DEPARTMENT
• MI department or Market Information department is one of the most
important department of the organization.
• The main duty of this department is to gather information regarding the
various market conditions and the strategies the competitors are going to
take in order to overcome the company so that the company can formulate
better plans so that they are able to retain their customers.

22. SALES
UNIT HEAD
IO IO IO
MI dept CMIO

23. SALES DEPARTMENT
• The main function of a sales department is to effect sales.
• It is concerned with the transfer of ownership or merchandize on terms
satisfactory to both the buyer and seller.This has to be done at the lowest
possible cost.
• The basic objective is the achievement of profit through service

24. SALES
HEAD
A U BLR
DO
DO
DO
A U BLR
(R)
DO
DO
DO
A U MYSR
DO
DO
DO
AU MLRE
DO
DO
DO
MEDIUM
BUYER
BLR CITY

25. Functions of Sales Department
• The main duty of this department is to maintain the sales of the company by
keeping constant contact with the dealers by making them meet their
monthly targets
• Every dealer / authorized retailer has a monthly target which is kept by the
sales department and it is their duty to make sure that the target is being
met

26. SMX/ CUSTOMER EXCELLENCE :
• Customers being the kings of the market, they should be handled with care
before and after the purchase of the commodity in order to retain them.
• In today’s customer-oriented business environment, "people skills" are
critical for personal and organizational success. How one handle their
customers can directly affect their individual goals as well as their team’s
and company’s performance

27. CE HEAD
ASSSTANTS
DO DO
DO
ASSISTANTS
DO
DO
DO
ASSISTANTS
DO
DO
DO
CE COACH

28. TASK GIVENTO ME

29. NATURE OFTASK
• TO supply Questionnaire to various dealers ofACC limited so as to have a
better understanding of the views and needs of the dealers

30. Interpretation of data
• Question 1 : what is the profit generated from the sale a bag of Acc cement
with Comparison with other companies ?

31. 0
5
10
15
20
25
30
35
A CC BIRLA PRIYA ZUA RI RA MCO DA LMIAR MA HA GOLD KCP ICL JA YPEE
PROFIT ATTAINED FROM SALE OF CEMENT IN EAST &
SOUTH BANGLORE
PROFIT ATTAINED FROM SALE OF CEMENT IN EAST & SOUTH BANGLORE

32. Most suitable cement which can be used for
RCC work
18%
32%
29%
21%
RCCWORK
RAMCO
ACC
PRIYA
BIRLA

33. Widely used cement for plastering
23%
38%
9%
18%
12%
PLASTERING
PRIYA ACC
BIRLA RAMCO
KCP

34. PHYSICAL PURCHASE vs PHONE PURCHASE
25%
75%
PHYSICAL PURCHASEVS PHONE PURCHASE
PHYSICAL
PHONE

35. FINDINGS
• Out of the ranking given by the customers the most important rating given by all of
them was for the companies name , timely delivery of the product , Regular supply
, dealer discipline and packaging.
• A few of the dealers is not satisfied by the sales force support , and the discount
facilities given by the company .
• Almost all the dealers visited complained saying that there wasn’t anyTop
management visit made by the company .
• All the dealers are highly satisfied with the product Quality which is provided by the
company

36. CONCLUSION:
• The company should focus more on the sales force support which they
provide to their dealers
• The company should make sure that their top management visits the
respective dealers so that the dealers would have the feeling that the
company is always trying to keep in touch with them , so that their views
and ideas can also be taken into consideration .
• The company should also make sure that they provide proper training to
their dealers with regards to the proper ways for the use of commodity.

37. STRENGTHS
• EFFICIENTWORKFORCE
• ACC LIMITED has a strong, efficient and a dedicated workforce of around 10,000
employees
• VAST NETWORK AND UNINTERRUPTED SUPPLY CHAIN
• ACC has a large supply chain managed by an energetic sales force from an extensive
spread of sales offices spanning India, Countrywide network of highly channel partners
comprising more than 9000 dedicated dealers complimented by a chain of retailers.

38. • PRODUCTS ASSURING QUALITY :
• ACC promotes the use of blended cements which are environment friendly and
acknowledged for their superior and unmatched durability as compared to ordinary
cements.
• MANUFACTURING EXCELLENCE
• ACC strive to retain their position as India's foremost manufacturer of cement and
concretes with a countrywide bouquet of 60 modern cement factories

39. WEAKNESS
• PRICE SENSITITVITY :
• ACC has the highest sensitivity to cement prices and its fragmented capacity results in
not being able to influence the price in any significant manner
• PRICE FOLLOWER :
• ACC is a price follower despite being the largest cement manufacturer in the country. It’s
sensitivity to prices ensures that it can never lower prices to gain market share without
hurting itself more than the competitor.

40. • Lower Cost – the impact is not visible :
• The decrease in the cost of production does not show much impact in ACC’s cost
structure.This is basically due to the high power and fuel cost.The fuel use in ACC
plants is basically coal and hence the cost spend on power and fuel is inevitable.As a
result of high cost of power and fuel, the decrease in cost from any source is not
visible in the cost structure

41. OPPORTUNITIES
• ROAD CONSTRUCTION WILL BOOST DEMAND :
• The Government has set the target of constructing 20 km. of national highways on
daily basis and to trigger these changes projects have been undertaken via public
private partnerships (PPPs)

42. • HOUSING SECTOR BOOM :
• Higher demand and greater affordability due to lower interest rates and tax breaks is
expected to trigger an unprecedented housing boom.The housing finance industry has
estimated a latent demand of 33 million houses and forecasts a growth of 50 per cent
per annum till 2020.With the housing sector accounting for 50 per cent of the current
cement demand, this boom is expected to propel even higher cement demand.
• LOW PER CAPITA CONSUMPTION :
• INDIA being a developing company has a Low per capita consumption of 176kg when
compared to a developed country having a per capita consumption of 256kg.This leads
to the more utilisation of cement for the infrastructural facilities of a country in order to
become a developed country.

43. THREATS
• IMPORT DUTY :
• Gypsum being one of the main components for the production of cement. It is
imported, due to low quality of gypsum in India, which impact on price of production
by paying the import duty.
• CURRENCY RISKS :
• India being the 2nd most producer of cement in the world, most of the cement
produced is exported to other countries.The change in the monetary value of Indian
currency adversely effects the cement as the cost of exporting increases

44. • COAL CESS :
• Introduction of cess on coal in the recent budget is proving to be having a multiplier
effect across board in terms of cost rise. Cement companies claims that production cost
will have to rise because of this.