This marketing plan is for Clovia, an e-commerce company that sells female lingerie, sleepwear, and swimwear. Some key points: - Clovia was founded in 2013 and is focused on retaining existing customers and acquiring new ones. - Their largest competitors are Zivame, Amante, and Pretty Secrets. - Clovia's strengths include cash flow and delivery capabilities, while weaknesses include delays and pricing compared to competitors. - Their objectives are financial growth, increasing customer value, and creating a comfortable shopping environment for women.

1. MARKETING PLAN1
PRESENTED BY:
ARPIT JAIN
AYUSH ANAND
KIRTI KUSHWAHA
VARUN AGARWAL
VISHAKHA GUPTA

2. About us
Founded in February 2013
Founder and CEO is Neha Kant and Pankaj Vermani
Recently funded by IVYCAP ventures.
It is an e-commerce company
We deal with female lingerie, sleepwear, swimwear
We provide various offers and discounts to maximize our
customers and acquire new customers
2

3. Where we are now
 Now ‘Clovia’ focusing on retaining customers.
 Spending on advertisement per day –
- Google adds -1.5 lakhs
- Facebook – 3 lakhs
 60% of the total sales are from “BRA”
 Target sales for this year is 60 crore.
 Their market size has increased from 2% to 4.6% from last three
years(2013-2016).
3

4. MARKETING SITUATION
Mainly focus on India’s female population.
Started working internationally in THAILAND.
Has cut throat competition with ZIVAME .
Profit margin of 15-30% against each product.
Partners like Jabong, Myntra, Snapdeal are actively
involved.
4

5. Key Competitors
ZIVAME
AMANTE
PRETTY SECRETS
VICTORIA SECRET
5

6. SWOT ANALYSIS
• CASH FLOW
• DELIVERIES
• RETAIL STORES
• INTERNATIONAL
EXPANSION
• NEW
ACQUISITION
• COMPETITOR
S
• DELAY IN
DELIVERY
• OFFERS
• PRICING
STRENGTH WEAKNES
THREATOPPORTUNITY
6

7. WHERE WE WANT TO BE
Acquiring first position in the market
Retaining old customers and acquiring new customers
Earning profits
Targeting new market
Coming up with customised product
Wants to acquire premium customers
7

8. Objectives
Acquiring more and more customers.
Retaining old customers
Financial growth of the organization
To increase value to the customer
To create a shopping environment where women
feel comfortable, pampered and stimulated by the
wide array of choices that are available to fill their
needs.
8

9. How we will reach there
Promotional activities
Pricing
Quality product
Offers and discounts
By acquiring new customers and retaining
old customers
9

10. EXISTING PRODUCT NEW PRODUCT
EXISTING
MARKET
• FEMALE LINGERIE • FEMALE SWIMWEAR
NEW
MARKET
• INTERNATIONAL
LAUNCH
• SPORTS WEAR
• WINTER WEAR
• BACKLESS BRA
ANSOFF MATRIX10

11. SEGMENTATION
• DEMOGRAPHIC
FACTOR
• AGE
• GENDER
• GEOGRAPHIC FACTOR
• METROPOLITAN CITIES
• BEHAVIORAL FACTOR
• OCCASIONS
TARGETING
• FEMALE OF AGE
GROUP 18-45
• MIDDLE AND
UPPER CLASS
CUSTOMER
• TIER-2 AND TIER-3
CITIES
POSITIONING
• LOW PRICING
• WIDE RANGE OF
PRODUT
• OFFERS AND GIFTS
ON DIFFERENT
OCCASION
• NEW CUSTOMER
ACQUISITION IS
VERY HIGH
SEGMENTATION TARGETING POSITIONING
SEGMENTATION, TARGETING AND POSITIONING
11

12. • FACEBOOK
• GOOGLE Ads
• YOUTUBE
• MAGAZINES
• ACROSS
INDIA
• OFFERS
• PENETRATI
ON PRICING
• SEASONAL
DISCOUNT
• BRA
• NIGHT WEAR
• BRIEF
• SWIM WEAR
PRODUCT PRICE
PROMOTIONPLACE
MARKETING
MIX 4P’S
12

13. Did we reach there ?
Now we are trying to overcome from break even .
 According to no. of orders Clovia is ahead from
Zivame
Recently open international outlet in Thailand
Recently launch swim wear and winter wears
13

14. ONLINE CAMPAIGN-PICTURES14

15. SUGGESTIONS
delivery on time
managing their portal site
using ooh mode of advertisement
retaining their customers via providing better service to
them
premium segment should be targeted
increase the geographical range of selling products
15

16. 16