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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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33. PACKAGING The previous packets of Shoppers Stop had the previous logo while the new packets which are being widely distributed have the company symbol on it. The company has also brought out collectible shopping bags for selective distribution with different themes and launched the first in the series based on the theme 'Fashion through Ages'.
34. WHAT IS DAGMAR MODEL ? D = DEFINING A =ADVERTISING G =GOAL M =MEASURED A =ADVERTISING R =RESULT Unaware Aware Comprehension & Image Attitude Action
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38. DOWN UNDER FEST- A PROMOTIONAL CAMPAIGN An association with Tourism Australia has prompted Shoppers’ Stop to launch “ Down Under Fest ” – a promotional campaign to increase the purchases during the festive season.
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