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1. Proposal for Measuring Business
Performance
Project Proposal – (Proposal Name)
Client – (client name)
Delivered On – (Submission Date)
Submitted By – (User Assigned)

2. Cover Letter for Measuring Business Performance
Dear (client_name),
Thank you for reaching out to us for your business analysis needs. (client_name) wants to identify the
loopholes in it’s Go To Market (GTM) Strategy framework. We will work towards developing effective
Market Penetration, Supply Chain and Advertisement Strategies for gaining share in existing market as
well as working towards maximization of profit.
We ensure that with our expertise, your company will be able to achieve the below mentioned goals-
• To create a unique brand proposition in targeted customer’s mind for increasing sales and revenue.
• To develop strong distribution network for effective and efficient flow of products to end
customers.
• To develop and manage effective pricing strategy for market penetration and growth
• To develop and build strong marketing strategies which can generate adequate opportunities
which can create propensity to buy.
• Your text here
We will prepare the initial design phase of the project to give you appropriate
look and feel of the project.
Feel free to contact us for more information.
Sincerely,
(company_name)
2

3. Table of Contents
Your Investment
• Text Here
• Text Here
Project Context
and Objectives
• Text Here
• Text Here
Company Overview
• Why Us
• About Us
• Our Team
Our Process
• Plan of Action
• Scope of Services
• Time Frame
• Mode of Communication
Next Steps
• Text Here
• Text Here
Our Past Experience
• Client Testimonials
• Case Study
• Text Here
Statement of Work
and Contract
• Text Here
• Text Here
3

4. Table of Contents
01
Project Context & Objectives
4

5. Project Context & Objective for Measuring Business Performance
• We have analyzed that (client_name) is facing challenges in Marketing and Supply Chain activities due to which their sales
are continuously declining.
• The company is also facing challenges related to effective Advertising Campaign for effectively increasing customer base.
Project Context
• To create a unique brand proposition in targeted customer’s mind for increasing sales
and revenue.
• To develop strategy framework for maintaining strong distribution and wholesaler
network which can help in cost-efficient flow of products to end customers.
• To develop and manage effective products/services pricing and strategy for according
to customer purchase power and competitor products/service pricing
• To develop and build strong online and offline marketing and advertising strategies
which can generate adequate opportunities which can create propensity to buy.
Project Objectives
5
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6. Table of Contents
02
Our Process
• Plan of Action
• Scope of Services
• Time frame
• Mode of Communication
6

7. Plan of Action for Measuring Business Performance
Research
• Analyze (client_name) products/ services
• Analyze company supply chain process
• Analyze customer buying behavior
• Analyze competitor pricing strategy
01
Implementation
• Supply chain strategy
• Social media marketing
• Email Marketing
• SEO marketing
• Blogs
• Website Marketing
• Pricing strategy
• Sales strategy
03
Text Here
• This slide is 100% editable.
Adapt it to your needs and
capture your audience's attention
05
Planning
• Budget Planning
• Supply chain strategy planning
• Marketing strategy planning
• Pricing strategy planning
• Sales strategy planning
02
Feedback Collection &
Implementation
• Collect feedback from client and
implement changes in project
04
7
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8. Scope of Services for Measuring Business Performance
Initial Assessment
• Analyze (client_name) offering
• Analyze company distributor and supplier network flow
• Analyze customer behavior
• Analyze market pricing strategy
• Budget Planning
• Online and offline Marketing strategy planning
• Your text here
Collect Responses and Submit Project
• Show project to (client_name) and collect feedback for required
improvement
• Submit final project
• Your text here
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8
Inventory
Management
Warehouse
Layout
Supplier
Network Management
Information and
Data Management
SEO Email Marketing Social Media Marketing Website Marketing
Networking Direct Mail Cold Call
Decide
customer touchpoints
Build Sales
Team framework
Strategy
Formation
Supply Chain
Offline Marketing
Sales Strategy
Digital Marketing

9. Timeframe for
Measuring Business
Performance
01 02 03 04 05 06 07 08 09 10 11
Initial Assessment
Strategy Formation
Collect Response &
Submit Project
1-3
3-9
9-11
9
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10. Communicate Medium Description
Weekly Calls Every Wednesday
Monthly Catch up Last Day of The Month
Review Sessions Emails
Your Text Here Your Text Here
Mode of Communication for Measuring Business Performance
10
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11. Table of Contents
03
Your Investment
11

12. Initial
Assessment
Strategy
Formation
Collect Response
& Submit Project
Total
(Before tax)
Taxation
Rate( 5%)
Total
Stages
1,200
1, 800
1, 000
4,000
200
4,200
Price (In USD)
Your Investment for
Measuring Business
Performance (1/2)
12
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13. Your Investment for Measuring Business Performance (2/2)
(Designer name) will perform different activities in different phases –
Initial Assessment
• Analyze (client_name) offering
• Analyze company distributor and supplier network
flow
• Analyze customer behavior
• Analyze market pricing strategy
• Budget Planning
• Online and offline Marketing strategy
planning
1-3 1,000
Strategy Formation
• Supply Chain
• Inventory Management
• Warehouse Layout
• Supplier Network Management
• Information and Data Management
• Digital Marketing
• SEO
• Email Marketing
• Social Media Marketing
• Website Marketing
• Offline Marketing
• Networking
• Direct Mail
• Cold Call
• Sales Strategy
• Decide customer touchpoints
• Build Sales Team framework
3-9 1,800
Collect Response &
Submit Project
• Show project to (client_name) and collect feedback
for required improvement
• Submit final project
9-11 1,200
Estimated Cost (in USD)Duration in WeekActivitiesStages
13
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14. Table of Contents
04
Company Overview
• Why Us
• About Us
• Our Team
14

15. Why Us for Measuring Business Performance
Our Client (client_name) requires business analysis services for identifying bottlenecks in
their Go To Market Strategy (GTM) process for maximizing their sales and revenue.
We promise to suggest efficient and effective marketing and supply chain solutions which
will result in minimizing the wastage of time and efforts and increase the profitability.
Strengths that will add to your firm
We work in close association with our
clients so they can build efficient
supplier and distributor network
02 Text Here04
We help our clients to analyse the
customer buying behavior and
develop efficient pricing strategy for
maximizing products/services sales
01 We develop innovative and cost-
effective marketing and advertising
solutions for creating awareness
about company offerings
03
15
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16. About Us for Measuring Business Performance
Who We Are ?
Founded in 2003, we have a team of Operations Managers, Marketing
Experts, Strategy Developers and Finance Experts that will assist you for
rapid growth, who work towards providing innovative and value-added
solutions to clients worldwide.
Vision
To deliver cost-effective and customer-
focused business analysis solutions.
Core Values
• Trusted partner
• Digital excellence
Mission
To assist global clients for maximizing profits,
decrease overheads and gain competitive
advantage in existing and new markets.
Text Here
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audience's attention.
16
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17. Managing Director
Katherine Reynolds
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Business Development Manager
Morgan Ryan
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IT Executive
Marquis Salazar
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Our Team for Measuring Business Performance (1/2)
17

18. Creative Head
Dexter Murphy
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Digital Marketing Expert
Aniyah Peters
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Our Team for Measuring Business Performance (2/2)
18

19. Table of Contents
05
Our Past Experience
• Client Testimonials
• Case Study
19

20. Rowan Hooper
Designation
Company Name
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Audience’s attention.
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Audience’s attention.
Lewis Spencer
Designation
Company Name
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Audience’s attention.
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Audience’s attention.
Client Testimonials for Measuring Business Performance (1/2)
20

21. Ben Watts
Designation
Company Name
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needs and capture your
Audience’s attention.
Dexter Turner
Designation
Company Name
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needs and capture your
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Isabella Owen
Designation
Company Name
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Client Testimonials for Measuring Business Performance (2/2)
21

22. Case Study for Measuring Business Performance
“(company_name) has done a remarkable job by designing our Pricing and Sales Strategy as well as creating value
preposition for prioritized customer groups ”
Joseph Fletcher (PQR enterprise)
PQR enterprise was dealing in
B2B industrial products & wanted
to develop a GTM strategy for
defining value preposition for
segmented customers
Challenges
We established value preposition for strategic
engagement and developed a new framework for
product/service offerings, pricing, and distribution.
We also developed objectives, goals, strategies and
metrics for future prospective
Our Solution
Results
Activation of New
GTM Strategy
Improved
Distribution Network
Increased
Value Proposition
22
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23. Table of Contents
06
Statement of Work
and Contract
23

24. Statement of Work & Contract Measuring
Business Performance
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at
(address) to business analysis for the estimated total cost of $XXXX as outlined.
Terms and Termination
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing
06
Confidentiality
• All efforts to preserve the confidentiality of information
• Text Here
• Text Here
05
Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
04
Contract
Terms of payment
• Fifty percent of initial fees at the point of contract signing and it will act
as a deposit
• Remaining 50% must be submitted after project completion
03
Mutual Cooperation
▪ We agree to put our best efforts in return we expect your
cooperation in providing needed information regarding to website
02
Services Rendered
• 3 weeks opportunity to review our work and provide feedback
• Not liable to the firm and third party for damages
01
24
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25. Table of Contents
07
Next Steps
25

26. Next Steps for Measuring Business Performance
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be
fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate
copy of the signed contract for your record
Feel free to contact
Signature
Proposal Lead
[user_assigned], [user_title]
Signature
Default Contact
[client_contact_first], [client_contact_last] [client_name]
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
26
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27. Follow Us
27

28. Email Address
emailaddress123@gmail.com
Address
#street number, city, state
Contact Number
0123456789
Contact Us for Measuring Business Performance
28

29. Icons Slide for Measuring Business Performance
29

30. Additional
Slides
30

31. Our Mission, Vision & Goal for
Measuring Business Performance
Vision
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Mission
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Goal
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31

32. 30 60 90 Days Plan for Measuring Business Performance
60 Days Plan
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30 Days Plan
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90 Days Plan
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33. Timeline for Measuring Business Performance
Text Here
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needs and capture your audience's attention.
2016
Text Here
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2017
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2018
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2019
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2020
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34. Roadmap for Measuring Business Performance
Start
End
Text Here
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02
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01
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03
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04
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05
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06
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