Street Fire Modifications plans to open an automotive modification business in Peshawar, Pakistan. The business will provide performance, visual, and audio upgrades for vehicles. It will have a workshop and consultancy office, offering services like engine tuning, paint jobs, and installation of accessories. As the first such business in Peshawar, Street Fire Modifications expects demand from young, trendy customers. The management team has experience in mechanics, human resources, accounting, and consulting. The goals are to maintain customer relationships and expand to other cities while establishing suppliers. An estimated 9 million rupees is required for startup costs, to be raised through partner investment and bank loans.

1. Members

2. Street Fire Modifications
Business Plan

3. Mission Statement
“We transform the wildest dreams into
reality by the tap of a hand onto the
stirring and let our customers live them”

4. Management
• Five board of directors (the partners of the business)
with one director being at the top as the Managing
Director.
• The General Manages with 15 years & masters degree
in their respective expertise.
• The Managers with 7 years experience and skills
concerning their work.

5. Market Summary
• Market: City & Local Market
• Products and services that had never been provided
before in city.
• Target Customers are those of young college and
university going students along with middle-aged trendy
professionals.

6. Opportunities
• Products and services that had never been
provided before on such a large scale in this
part of the country.
• No Need to travel far to purchase the latest
accessories for their vehicles.

7. Business Concept
• A car modification venture by the name of Street Fire
Modifications in the city of Peshawar.
• The business will provide a variety of car modification
products which would ensure effective customer
satisfaction and services that will live up to the
expectations of the company’s target market.
• The company will consist of a workshop and a
consultancy office both at the Ring Road which has
recently been developed into a commercial area.

8. Products
• Our products and services are divided into three
categories
• PERFORMANCE UPGRADES
• VISUAL UPGRADE
• AUDIO UPDRADE

9. Performance Upgrades
• Engine tuning services
• Engine swaps
• Turbo chargers
• Nitrous oxide tanks
• Headers
• Sport clutches and seats
• Super chargers
• Exhausts
• Intake systems
• Down piping

10. Visual Upgrade
• Bumpers
• Stud bars
• Carbon fiber accessories
• Side skirts
• Spoilers
• Rims
• Projector lights
• Muffler tips
• Paint job services

11. Audio Upgrade
• Speakers
• Woofers
• Bass boxes
• Amplifiers
• Head units

12. Competition
• Street Fire Modifications would be the first company
of its kind to be launched.
• Street Fire Modifications is unique in its field of
business and faces no major competition locally.
• The business is expected to face some rivalry from ‘Brae
bus’, a car modification company operating at
Islamabad.
• Brae bus only specializes in modifying Mercedes’ vehicles
, charges higher rates.

13. Management
• A team of highly skilled and trained mechanics with a
vast knowledge regarding modifications
• Human resource managers that cover expertise
regarding the management of the company
• A team of accountants that would look after the financial
transactions of the firm
• A professional consultant would be hired to provide
assistance for customers regarding car modifications
• A sales force structure consisting of technical support
people along with sales assistants.
• A website expert who would ensure the maintenance of
the company’s official website.

14. Goals and Objectives
• The primary aim of the business is to maintain fruitful
customer relationship by providing goods and services
that coincide with the needs of the target audience.
• Later the company will expand its operations to other
major cities of the country.
• However, if the company heads towards failure a three
step exit strategy would be adopted. The first and most
favorable step would be to declare a joint venture with a
highly reputed company or maybe sold outright to a
suitable buyer.

15. Marketing
– Promotion
Advertise through brochures along with its official
website providing information.
– Pricing
Middle path between a market penetration pricing
strategy and a market-skimming strategy.
– Products / Service
To benefit customers from the modification offerings so
they don’t need not travel far to other cities but get
good quality products, reasonably priced along with
efficient services in their own city.

16. Operations
• Dependent on a number of local and foreign
vendors for the supply of its goods.
• The company provides skilled workforce to upgrade
existing automobiles.
• Along with managing good relationships with its
current suppliers the company also aims on adding
further suppliers to its resources
• Will expand its operation to other major cities of
the country.

17. Financial Plan
• Our Company needs an estimated Rs 9 million for the
formation and operation of the Car Modification business
here at Peshawar.
• The amount would be gathered or raised by different
methods so all the 5 business partners would chip in an
equal amount of money for the business, some of the
amount would be collected through applying at bank
loans