Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
ย
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Asian Paints - Strategies, Entry Mode, StructureTony Sebastian
ย
This PDF file include the Strategies followed by Asian Paints world wide. It also includes the structure of their organisation and how they enter into other countries in a global perspective
Everead - Make News into Video- a marketing planBrent Leung
ย
Everead makes news into videos, is a startup prototype developed by my team in a marketing course.
Everead want to connect people and information, and provide a new way to consume information and to achieveing our mission, information delivered by technology, interest magnified by people
This report is all about FMCG industry ITC company and Wills Lifestyle product, where i have tried to cover all aspect- About
Industry Company Finance Marketing and Human resource portion
Ernst & Young the Luxury & Cosmetics Financial Factbook
The industry faces three main challenges in the year ahead:
โข Manage demand worldwide โ This year, the industry has been impacted by currency
volatility: many consumers have abandoned local markets and shopped abroad instead,
to benefit from pricing differences. Most dramatically, while domestic consumption
in mainland China dropped 3% in 2014, Chinese consumers increased their spending
globally by 8%. Luxury companies have started to re-think the idea of a consistent offer
throughout the world, to minimize further effects of currency variations. The choice
is between maintaining a consistent pricing policy without adapting to specific local
fluctuations, or presenting a variable price for each area, chasing exchange rates and
purchasing power.
โข Define an omni-channel strategy โ Most companies are refocusing their strategies on
the customer experience: omni-channel, flawless retail management, people excellence.
Brands are seeking to take control of their operations by managing a dedicated retail
network. In parallel, companies have to deploy their presence worldwide and thus
continue to develop their wholesale portfolio, focusing on the high quality of their
partners. Digital is increasingly important, both as a marketing tool and as a sales
channel. Companies can no longer focus on a single channel: they have to define a
consistent strategy for all distribution networks and adapt their DNA specifically for
each channel, including social media.
โข Fine-tune the retail model โ The muscular retail strategy carried out by the major
international brands in worldwide tier-one cities has lowered the return of top-line
growth that can be obtained by increasing direct distribution networks. Today clients
are well informed about what they want to buy because of a combination of continuous
on-line/off-line switches, word of mouth, social communities. This may lead to a partial
redefinition of retail strategies, with selected closures of less-performing retail shops,
focus on core locations and well-positioned flagships, reduction in the average size of
directly operated stores (DOS) to improve main sale ratios and reduce costs.
This report contains key pages from the General Mills Annual Report of 2020, as redesigned by Laura Vickrey for her coursework at Harding University. To see more of her work, visit www.lauravickrey.com
Old Spice Product Introduction to Italian MarketIsaac Rosales
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International Business Presentation
Analysis of personal hygiene market and the possibility of introducing a new product into Italy.
*Presentation images were sources online and only used for educational purposes.
FMCG Sector analysis, Porter five model in fmcg sector, company analysis of ITC Ltd., Business model of ITC-Ltd, Function of HR Manager, Type of Training in ITC Ltd., Performance management cycle of itc ltd. Employee benefit provided in ITC Ltd.
Analysis of Good Knight Market PotentialRinshi Singh
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Sector Information, Porters five force model explained, Company Information i.e. Godrej,SWOT Analysis of Godrej, Market growth of Godrej, Product portfolio of Godrej, PLC of Good Knight, SWOT Analysis of Good Knight, Financial Statement of Godrej, Ratio Analysis of Godrej, Human Resource Policy of Godrej, Selection & Recruitment Process of Godrej, Job Description and Job Specification of Godrej, Type of Training provided in Godrej
Monopolistic Competition- Short run LossRinshi Singh
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Meaning of Monopolistic competition, Features of Monopolistic competition, Short run loss, Conclusion, type of market structure, Monopolistic firms have short run loss
layout of bagfull mart, type of signage used by the store, Visual Merchandising, store atmospherics and ambience of bagfull mart, Private label brands of Bagfull Mart
FMCG Sector Analysis, Tata Global Beverages Company Beverages SWOT Analysis, Product Portfolio, Sales Forecast, Factor analysis for Consumer Buying behavior, STP OF Himalaya Water
Common Wealth Scam India 2010, Suresh Klamadi, Detail explanation of Common Wealth scam, Impact of common wealth scam 2010, Committee Member of Organising Team of Common Wealth Game 2010,
Project Report on Trend Analysis of Mutual FundRinshi Singh
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Financial sectors, Growth Drivers of financial sector, Porter's model of financial sector, 5nance.com company details, company usp,KYC Verification process, Mutual funds performance
Starbucks Omni-channel Marketing Presentation through video Rinshi Singh
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Starbucks Omni-channel Strategy, Starbucks Misspell Strategy of marketing, Mobile app of Starbucks, Advertisement Video of Mobile App of Starbucks, Advertisement of Starbucks with offer& discounts,
HDFC Bank background, HR Strategy adopted by HDFC Bank for employer branding, Marketing practices of HDFC Bank, Use of social media for employer branding,Employee benefit programs
Analysing Top FMCG Company performanceRinshi Singh
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FMCG sector concept, Market Structure of FMCG sector,analysis of top five companies on sales, profit, expense parameters of the company include ITC, Marico, Godrej,Nestle, HUL performance till now
Meaning of JIT, How it works, Merits & Demerits of JIT, Big bazaar company profile, Strategy adopted by big bazaar, Supply chain management of Big bazaar, Warehouse management of Big bazaar, Modern supply chain structure & process of Big bazaar
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Business Valuation Principles for EntrepreneursBen Wann
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This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. FMCG SECTOR
โข FAST-MOVING CONSUMER GOODS (FMCG) SECTOR IS THE 4TH LARGEST SECTOR
IN INDIAN ECONOMY WITH HOUSEHOLD & PERSONAL CARE CONTRIBUTING 50 %
OF FMCG SALES IN INDIA.
31.6 33.3 35.7 38.8
43.1
49
57.4
68.4
83.3
103.7
2011 2012 2013 2014 2015 2016 2017 2018F 2019F 2020F
Trends in FMCG Revenue over the years
(US$ billion)
REVENUE
60%
40%
MARKET SHARE
URBAN
RURAL
23%
19%
15%
7%
5%
6%
16%
9%
Revenue share
Haircare
Foods
Oral care
Digestives
Skin care
Home care
Healthcare Supplements
OTC & Ethicals
6. PRODUCT PORTFOLIO
SET WET PRODUCTS
PARACHUTE HAIR OILPARACHUTE BODY
LOTION
NIHAR HAIR OIL LIVON SEERUM
SAFFOLA PRODUCTS
REVIVE
HAIR CARE OIL
MEDIKER
7. STRENGTH
Massive Distribution Network
Strong Financial Performance
Brand& Regular Packaging Innovation
Ability to create niche segment
WEAKNESS
Limited Global Presence
Heavy dependence on monsoon
Largely depend on Parachute & Saffola brands
OPPORTUNITY
Growth in rural market
Brand Extension
GST implementation benefits
Target all age categories of customers
Strong economic indicator
THREATS
Political risks
Competition from unbranded & local products
Commodity Price fluctuations
Foreign Currency Exposure
SWOT ANALYSIS
MARICO- SWOT ANALYSIS
8. PRODUCT
CATEGORY
MARKET LEADER OTHER LEADING PLAYERS
HAIR OIL 30% 19%
SHAMPOO 47% 27%
ORAL CARE 54.9% 60% 14%
SKIN CARE 64% 12% 3%
FRUIT JUICE 60% 30%
MARKETINGMANAGEMENT
โSETWETโ
9. MARKETING-STP OF โSET WETโ
SEGMENTATION
GEOGRAPHIC
Available
throughout the
country(Tier
I&11 cities)
Both urban
and rural
areas.
DEMOGRAPHIC
SET WET products
are for men only
For the age goup-
15-40 years
Income more than
โน20,000p/m.
PYSCHOGRAPHIC
Style oriented
Hygiene
Oriented
Hair
conscious
BEHAVIORAL
Quality,
Economy
Loyal towards
the brand
Positive attitude
towards product
TARGETING
โข Style & Hygiene Conscious people
โข Tier I cities & Tier II cities
โข Middle Income level people
โข Age 15-40 years
POSITIONING
โข Point of Parity(PoP)
โข Point of Differentiation (PoD)
Source: PHILIP KOTLER and mbaskool.com
10. Strengths
1. Strong brand & presence.
2. Advertising , branding to target youth
3. Promotions and campaigns for luring customers
4. Grooming range like hair gel with which it is
pushed to increase sales
5. Popular ad campaigns on TV and print ads
instantly
Weaknesses
1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to
legal issues
Opportunities
1. Limited Edition fragrances
2. Demographic & geographic shift lead to
more opportunity to increase market share
3. Push with other Marico products
Threats
1. Deodorants sales are seasonal.
Maximum sales happen in the
summer months (April to September)
2. Competition from Premium
Segment Deodorants like Burberry,
SWOT analysis of
SET WET
SWOT ANALYSIS- โSET WETโ
12. โข See wet gel
โข Set Wet do
โข Set Wet beard gel
โข QUALITY- FSSAI APPROVED
Listed Price:
โข Gel & Beard Gel- 50ml
@โน50/-, 100ml @85/-,
250ml @โน115.
โข Deo- 150ml @ โน150-
โน198.
โข Payment Method: Both
cash & digital payments
Trade Channels:
โข Departmental Stores,
Super Market, Hyper
Market,
โข Online platforms (Big
Basket, Amazon, Snap
deal, Nykaa)
โข Specialty Stores.
โข SALE PROMOTION:
PROMOTED BY
BOLLYWOODโS STUD
ICON, RANVEER SINGH
โข TV ADS, NEWSPAPER
MARKETING MIX- SET WET
13. FINANCE โ PROFIT MARGIN
Company
Name
Years Net Sales
(In Rs. Cr.)
Net profit
(In Rs. Cr.)
Net Profit Margin
(In Rs. Cr.)
MARICO
March17 5,936 799 13.46%
March16 6,024 711 11.8%
March 15 5,733 573 9.99%
March 14 4,687 481 10.26%
Company
Name
Years Net Sales Gross Profit Gross Profit Margin
MARICO
March 17 5,936 892.05 18.39%
March 16 6,024 767.83 15.52%
March 15 5,733 607.15 12.97%
March 14 4,687 512.23 13.91%
Net Profit Margin
Gross Profit Margin
14. FINANCE โ DEBT EQUITY RATIO
โข DEBT EQUITY RATIO= DEBT/ EQUITY*100
โข DEBT= LONG TERM LOANS + SHORT TERM LOANS
โข EQUITY= SHAREHOLDERS FUND
โข DEBT RATIO FOR 2017 = 0.04
โข DEBT RATIO FOR 2016 =0.01
OPERATING PROFIT
Company Name Year Operating Profit Net Sales Operating Profit Margin
Marico
2017 1,157.52 5,936 19.5%
2016 1,054.2 6,024 17.3%
2015 871.41 5,733 15.2%
2014 749.92 4,687 16%
16. HUMAN RESOURCE โ EMPLOYEE BENEFITS
Benefits
Health &
Wellness
Insuarnace
Health
Disabilty
Life
Financial
Pension Plans
Retirement Plans
Performance
Bonus
Family &
Parenting
Work from Home
Childcare
Maternity &
Paternity Leave
Vacation & Time
Off
Sick Leave
Vacation & Paid
Time Off
Bereavement
Leave
Professional
Support
Diversity
Program
Job Training &
Tution
Apprenticeship
Program
18. TRAINING METHODS
ON & OFF THE JOB TRAINING:
โข PRODUCT PROGRAM
โข CUSTOMER CARE
โข DEALERSHIP MANAGEMENT
PROGRAM
โข EXECUTIVE TRAINEE PROGRAM
โข MANAGEMENT TRAINEE
PROGRAM
โข SUMMER TRAINEE PROGRAM
โข JOB ROTATION
PERFORMANCE APPRAISAL
โข 360 DEGREE APPRAISAL
SYSTEM.
โข ONLINE PROCESS TO MAINTAIN
CONFIDENTIALITY.
โข PERSONAL DEVELOPMENT
PROGRAM(PDP)
โข MBO (MANAGEMENT BY
OBJECTIVE)
โข BARS
Source: www.marico.com
HUMAN RESOURCE - SELECTION PROCESS
Preliminary
Interview
Application
Form
Selection
Test
Employment
Interview
Medical
Examination
Reference
Checks
Final
Approval
Induction
Evaluation
