Outline of business plan
1.Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Description of venture
5. Production plan and operational plan
6. Marketing plan
7. Organisational plan
8. Assessment of risk
9. Financial plan
The document provides an executive summary and market analysis for Skismart, a footwear brand launched in 1997. It summarizes that Skismart aims to cater to the growing demand for branded leather footwear in India. It then analyzes the market segmentation, targeting, positioning, industry forces, and financial projections to guide Skismart's marketing strategy. The analysis finds the target segment to be males aged 18-25 interested in outdoor adventure. It also identifies competition from the large unorganized sector and major players like Bata as a challenge.
This marketing plan is for Signature Shoes, a men's customized shoe store in Dhaka. It targets upper and upper middle class men. The plan outlines market analysis, segmentation, SWOT analysis, competitive review, product offering, pricing, placement, promotion, budget, sales and expense forecasts, controls, organizational structure, and contingency planning. The goal is to reach break even within 2 years with an investment of 86 million BDT.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
Pepperfry is India's largest online furniture retailer. Some key details:
- Founded in 2011 and headquartered in Mumbai, with additional studios in Bangalore and Gurgaon
- Over 2.6 million registered users and sells an item every 25 seconds
- Raises $100 million in a Series D funding round led by Goldman Sachs
- Known for its television commercials, social media presence, and offline stores called Studio Pepperfry
- Carries over 45,000 products from 200+ brands in areas like furniture, home decor and kitchen appliances
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
The document provides an executive summary and market analysis for Skismart, a footwear brand launched in 1997. It summarizes that Skismart aims to cater to the growing demand for branded leather footwear in India. It then analyzes the market segmentation, targeting, positioning, industry forces, and financial projections to guide Skismart's marketing strategy. The analysis finds the target segment to be males aged 18-25 interested in outdoor adventure. It also identifies competition from the large unorganized sector and major players like Bata as a challenge.
This marketing plan is for Signature Shoes, a men's customized shoe store in Dhaka. It targets upper and upper middle class men. The plan outlines market analysis, segmentation, SWOT analysis, competitive review, product offering, pricing, placement, promotion, budget, sales and expense forecasts, controls, organizational structure, and contingency planning. The goal is to reach break even within 2 years with an investment of 86 million BDT.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
Pepperfry is India's largest online furniture retailer. Some key details:
- Founded in 2011 and headquartered in Mumbai, with additional studios in Bangalore and Gurgaon
- Over 2.6 million registered users and sells an item every 25 seconds
- Raises $100 million in a Series D funding round led by Goldman Sachs
- Known for its television commercials, social media presence, and offline stores called Studio Pepperfry
- Carries over 45,000 products from 200+ brands in areas like furniture, home decor and kitchen appliances
(1) The document outlines a business plan for "The Stationery Shop", a sole proprietorship stationery store to be opened in Peshawar, Pakistan. (2) The shop will sell stationery supplies like paper, books, pens as well as offer printing, scanning and photo copying services. (3) The target market segments are students from local schools and colleges as well as office workers, and the shop aims to meet the needs of the local community by being the only stationery option in the nearby area.
This document provides a business plan summary for ZAS Papers Ltd, a paper recycling company in Bangladesh. It outlines the company's mission to help meet domestic paper demand through recycling and reduce import dependence. It details the capital requirements and sources of funding for land, buildings, machinery, vehicles, furniture and other startup costs totaling over 1 billion taka. The plan explains that recycled paper production uses less energy and water than virgin pulp production, offering environmental and cost benefits. It anticipates market growth based on rising domestic paper consumption trends and outlines some social, economic and environmental advantages of the business.
The business plan is for a new branch of the department store 'Our Shoph' opening in Kozhikode, Kerala. The store aims to provide quality products and services while keeping customers happy. It will employ around 90 people across 13 departments. Estimated monthly revenue is 9 million INR with a projected profit of 90,000 INR after expenses like purchases, salaries, taxes, and loan interest. The initial capital investment is 7 million INR from owners along with a 3 million INR loan. The store is located strategically and will promote through local media to target middle and higher income customers.
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
Decathlon is a large sporting goods retailer founded in France in 1976 that has expanded to over 1,000 stores in 27 countries. It develops and sells its own private label brands for various sports, totaling 20 brands. Decathlon aims to make sport accessible to all through technical, good-looking, and affordable products. It focuses heavily on research and development, registering around 40 patents per year through its sports research lab and industrial division, which works to provide efficient components and production solutions for its passion brands. Decathlon's new sustainable logistics hub in Italy features solar panels and efficient HVAC systems to reduce its environmental impact.
Stylo is a Pakistani brand that started in 1974 and has grown to become one of the largest women's footwear retailers in Pakistan with 87 outlets across 52 cities. The document discusses Stylo's history, organizational structure, products, services, and locations. It also analyzes Stylo using Porter's five forces model and performs a SWOT analysis. Stylo faces high competition but has strengths in its strong brand name and large network of outlets.
Decathlon is a French specialty retail store that sells sporting goods. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon sells its own brand of sports equipment and apparel at affordable price points. In India, Decathlon focuses on selling locally manufactured goods and has over 70 stores across the country.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.
The Bean Palace café will offer coffee, tea, drinks, and homemade breakfast and snack items at reasonable prices in a comfortable atmosphere. The café aims to become well-known in the local area through quality service and advertising. It will be open from 7am to 9pm and offer a variety of hot and cold coffee drinks as well as teas, baked goods, and sandwiches. The café will also provide a space for reading, relaxation, and small business meetings.
The document summarizes information about two stationary shops in Malaysia - Vision Art and Saujana Stationery & Sport Centre.
Vision Art is a family-run art materials shop that has been operating for 25 years in Bandar Sunway, Selangor. It has 10-15 employees and earns a profit of around RM100,000 yearly primarily from students. Saujana Stationery is a 19-year old family-run shop in Jerantut, Pahang that sells basic stationery and sports gear with 2-3 employees. While both shops are small-scale and earn similar profits, Vision Art focuses on art materials and specialized services while Saujana Stationery provides general stationery and printing
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
The document discusses Bata's marketing strategy using the 4 P's framework. It outlines Bata's main product lines including casual shoes, formal shoes, and sports shoes under various brands. It notes that Bata aims for affordable, mass market pricing and prices products slightly below competitors to attract customers. Promotion is mainly through seasonal sales and discounts communicated through word of mouth. Bata's wide distribution network through strategically placed manufacturing units and showrooms, including in rural areas, allows it to swiftly and effectively serve customers across various regions.
The document provides details about Angel Boutique, a startup boutique business. The mission is to encourage creativity and individualism through affordable fashion. The vision is to provide quality, fashionable t-shirts to teenagers and young adults at affordable prices while growing into a household brand name. Objectives include providing elegant clothing and accessories, identifying trends, and helping customers find styles that suit them. The target market is customers aged 17 to 30 from middle-income backgrounds. Financial projections estimate 3 months of sales will generate a profit of over 2 million pesos.
Bata Pakistan is facing several issues that are threatening its market share. It has strong brand recognition but is facing more competition and changing customer preferences. Bata offers a limited variety of products with outdated designs while competitors offer more fashionable and innovative styles. Additionally, Bata's pricing does not match the quality of its products and it lacks an effective social media presence. To address these problems, Bata needs to focus on innovation, lower prices or improve quality, expand product availability, and enhance its promotional strategies, especially on social media.
Glistenway.com aims to become the leading online clothing retailer in Bangladesh by offering high quality apparel from exclusive brands at competitive prices. The company founders have experience in textiles and programming. Glistenway plans to launch with an easy-to-use ecommerce site and grow sales 25-30% annually by expanding their product catalog and promoting through social media. The target market is middle and high income men and women aged 17-30 nationwide and eventually exporting internationally.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
The document provides a pre-feasibility study for a proposed "Relax shoe" medical shoe project. The key points are:
1) The project proposes a shoe with a built-in massage technology for heel pain that can provide massage anywhere without electricity by using a "load cell" to generate power from movement.
2) There is currently no direct competitor as other massage devices require electricity and are too large to use outside the home.
3) The pre-feasibility study assesses that the project has advantages like filling an unmet need, support from the Egyptian government and financial institutions, availability of resources, and existing demand for medical products.
The document outlines a marketing plan for a new medical device prototype. It recommends creating a website, social media accounts, and promotional videos to generate awareness of the prototype. It also suggests holding webinars with medical experts, partnering with the Colombian government, and hiring sales representatives to demonstrate the prototype to hospitals and medical directors to gain support. The document discusses distribution through healthcare institutions, pricing, and payment options.
This document provides a business plan summary for ZAS Papers Ltd, a paper recycling company in Bangladesh. It outlines the company's mission to help meet domestic paper demand through recycling and reduce import dependence. It details the capital requirements and sources of funding for land, buildings, machinery, vehicles, furniture and other startup costs totaling over 1 billion taka. The plan explains that recycled paper production uses less energy and water than virgin pulp production, offering environmental and cost benefits. It anticipates market growth based on rising domestic paper consumption trends and outlines some social, economic and environmental advantages of the business.
The business plan is for a new branch of the department store 'Our Shoph' opening in Kozhikode, Kerala. The store aims to provide quality products and services while keeping customers happy. It will employ around 90 people across 13 departments. Estimated monthly revenue is 9 million INR with a projected profit of 90,000 INR after expenses like purchases, salaries, taxes, and loan interest. The initial capital investment is 7 million INR from owners along with a 3 million INR loan. The store is located strategically and will promote through local media to target middle and higher income customers.
The document outlines a business plan for Café Classic, a new sheesha and coffee house to be opened in Defense Phase II, Karachi. Café Classic will offer specialty coffee, tea, juices, kava and sheesha flavors. It aims to attract customers with high quality products and an upscale Arabian interior design. The financial plan projects sales of Rs. 4.5 million in year 1, Rs. 5.5 million in year 2, and Rs. 7 million in year 3, with profits of Rs. 805,000, Rs. 1,097,000 and Rs. 1,807,000 respectively. Keys to the business's success will be exceptional product quality, good customer service and competitive
Decathlon is a large sporting goods retailer founded in France in 1976 that has expanded to over 1,000 stores in 27 countries. It develops and sells its own private label brands for various sports, totaling 20 brands. Decathlon aims to make sport accessible to all through technical, good-looking, and affordable products. It focuses heavily on research and development, registering around 40 patents per year through its sports research lab and industrial division, which works to provide efficient components and production solutions for its passion brands. Decathlon's new sustainable logistics hub in Italy features solar panels and efficient HVAC systems to reduce its environmental impact.
Stylo is a Pakistani brand that started in 1974 and has grown to become one of the largest women's footwear retailers in Pakistan with 87 outlets across 52 cities. The document discusses Stylo's history, organizational structure, products, services, and locations. It also analyzes Stylo using Porter's five forces model and performs a SWOT analysis. Stylo faces high competition but has strengths in its strong brand name and large network of outlets.
Decathlon is a French specialty retail store that sells sporting goods. With over 1,500 stores in 49 countries, it is the largest sporting goods retailer in the world. Decathlon sells its own brand of sports equipment and apparel at affordable price points. In India, Decathlon focuses on selling locally manufactured goods and has over 70 stores across the country.
Booming Boutique is a start-up women's clothing retail store that will cater to Baby Boomer women in Pleatsville, Florida. The store will sell fashionable apparel and accessories tailored specifically to the styles and fits preferred by this demographic. The owners have experience in retail and fashion merchandising and have developed relationships locally. They project that first year sales will reach $285,000 and will surpass $525,000 by the third year of operation. Initial funding of $282,000 is being sought through personal investments, grants and loans to cover start-up costs.
#Petbusiness is one of the leading businesses in many countries like- UK, USA, India etc. People found it a symbol of status keeping pets at their personal as well as professional places.
The Bean Palace café will offer coffee, tea, drinks, and homemade breakfast and snack items at reasonable prices in a comfortable atmosphere. The café aims to become well-known in the local area through quality service and advertising. It will be open from 7am to 9pm and offer a variety of hot and cold coffee drinks as well as teas, baked goods, and sandwiches. The café will also provide a space for reading, relaxation, and small business meetings.
The document summarizes information about two stationary shops in Malaysia - Vision Art and Saujana Stationery & Sport Centre.
Vision Art is a family-run art materials shop that has been operating for 25 years in Bandar Sunway, Selangor. It has 10-15 employees and earns a profit of around RM100,000 yearly primarily from students. Saujana Stationery is a 19-year old family-run shop in Jerantut, Pahang that sells basic stationery and sports gear with 2-3 employees. While both shops are small-scale and earn similar profits, Vision Art focuses on art materials and specialized services while Saujana Stationery provides general stationery and printing
The document outlines a marketing plan for a new fruit juice product called Fruitango. It introduces the product as a 95% fresh fruit juice with 5% nectar for preservation. It then discusses the company's mission to provide healthy products, target markets such as kids and teens, and competitive advantages over fruit drink competitors and juice vendors. Finally, it proposes a penetration pricing strategy and promotion through print, radio, TV, and public advertisements to raise brand awareness during the introduction phase.
The document is a marketing plan report for a new women's crossbody handbag produced by the company "Fashionable Life". It includes an executive summary, table of contents, and sections on the company/product overview, advertising, competition, SWOT analysis, market segmentation, distribution, expenses/financial analysis, and conclusion. The report was created using both primary and secondary research to develop an effective marketing strategy to promote the new product.
The document discusses Bata's marketing strategy using the 4 P's framework. It outlines Bata's main product lines including casual shoes, formal shoes, and sports shoes under various brands. It notes that Bata aims for affordable, mass market pricing and prices products slightly below competitors to attract customers. Promotion is mainly through seasonal sales and discounts communicated through word of mouth. Bata's wide distribution network through strategically placed manufacturing units and showrooms, including in rural areas, allows it to swiftly and effectively serve customers across various regions.
The document provides details about Angel Boutique, a startup boutique business. The mission is to encourage creativity and individualism through affordable fashion. The vision is to provide quality, fashionable t-shirts to teenagers and young adults at affordable prices while growing into a household brand name. Objectives include providing elegant clothing and accessories, identifying trends, and helping customers find styles that suit them. The target market is customers aged 17 to 30 from middle-income backgrounds. Financial projections estimate 3 months of sales will generate a profit of over 2 million pesos.
Bata Pakistan is facing several issues that are threatening its market share. It has strong brand recognition but is facing more competition and changing customer preferences. Bata offers a limited variety of products with outdated designs while competitors offer more fashionable and innovative styles. Additionally, Bata's pricing does not match the quality of its products and it lacks an effective social media presence. To address these problems, Bata needs to focus on innovation, lower prices or improve quality, expand product availability, and enhance its promotional strategies, especially on social media.
Glistenway.com aims to become the leading online clothing retailer in Bangladesh by offering high quality apparel from exclusive brands at competitive prices. The company founders have experience in textiles and programming. Glistenway plans to launch with an easy-to-use ecommerce site and grow sales 25-30% annually by expanding their product catalog and promoting through social media. The target market is middle and high income men and women aged 17-30 nationwide and eventually exporting internationally.
The document outlines a business plan for CRUSH Café, a new restaurant to be located in Dhanmondi, Dhaka. The plan discusses the restaurant's mission to provide quality food and service. It details objectives to control food costs and increase customer satisfaction. Management positions and responsibilities are defined. The location was chosen for its access to the target upper-middle and middle class markets. A variety of international foods will be served. Marketing strategies include advertising, promotions, and building customer loyalty. Financial projections account for costs, sales, and future expansion goals.
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
The document provides a pre-feasibility study for a proposed "Relax shoe" medical shoe project. The key points are:
1) The project proposes a shoe with a built-in massage technology for heel pain that can provide massage anywhere without electricity by using a "load cell" to generate power from movement.
2) There is currently no direct competitor as other massage devices require electricity and are too large to use outside the home.
3) The pre-feasibility study assesses that the project has advantages like filling an unmet need, support from the Egyptian government and financial institutions, availability of resources, and existing demand for medical products.
The document outlines a marketing plan for a new medical device prototype. It recommends creating a website, social media accounts, and promotional videos to generate awareness of the prototype. It also suggests holding webinars with medical experts, partnering with the Colombian government, and hiring sales representatives to demonstrate the prototype to hospitals and medical directors to gain support. The document discusses distribution through healthcare institutions, pricing, and payment options.
The document discusses marketing, partnerships, sales, distribution, and revenue models for a new medical device. It recommends conducting market research on sites like ClickBank and PayDotCom to analyze competitors. It also suggests creating a website, Facebook page, YouTube channel, and LinkedIn group to promote the device. Partnerships with government agencies and hardware/software developers are seen as important. The main sales targets are identified as medical directors and health institutions. Distribution will be through healthcare institutions. Revenue will come from one-time device fees of $30-50 and ongoing software/maintenance fees.
This document discusses how to manage innovation programs in large organizations. It outlines applying the phases of project management (initiation, planning, execution, monitoring and control, closing) to drive and sustain innovation culture.
The initiation phase focuses on aligning idea generation with business strategy to produce relevant ideas. Planning defines the innovation cycle and sets timelines, resources, and criteria for assessing and prioritizing ideas. Execution is critical - it requires distinct roles like innovation geniuses, facilitators, and sponsors working together. Monitoring ensures goals are met and the program gets back on track if momentum is lost.
This document discusses how to manage innovation programs in large organizations. It outlines applying the phases of project management (initiation, planning, execution, monitoring and control, closing) to drive and sustain innovation culture.
The initiation phase focuses on aligning idea generation with business strategy to produce relevant ideas. Planning defines the innovation cycle and sets timelines, resources, and criteria for assessing and prioritizing ideas. Execution is critical - it requires distinct roles like innovation geniuses, facilitators, and sponsors working together. Monitoring ensures goals are met and the program gets back on track if momentum is lost.
Launching new ventures course. Business concept proposal. LNV15Consultec México
This document outlines a business plan for a company called Mouse Pedal that provides comprehensive solutions to integrate people with disabilities into the workplace in Latin America. The company's services include assessing workplace accessibility, designing proposals for reasonable accommodations, modifying facilities, and providing ongoing technical support. Over the next 5 years, the plan is to expand operations from Mexico to other Latin American countries while increasing the number of projects completed annually from 120 to 300. The goal is to generate over $6 million in annual sales by 2020.
The document discusses the process of new product development. It begins by defining tangible and intangible products. It then outlines the different stages of new product development: idea generation, idea screening, concept testing and development, marketing strategy, business analysis, product development, test marketing, and commercialization. It also provides an introduction to Tata Motors, describing the company's history and products. It specifically discusses Tata's Nano car project to create an affordable "People's Car" priced at around Rs. 1 lakh.
FMCG is a product that sells quickly and at a relatively low cost, and digital transformation paths in this field will increase high speed, provide savings and convenience, and facilitate the recognition of new possibilities. At this point, these innovations will be provided with Machine Learning technology to be used in the consumer goods sector, and thus both producers, consumers, and intermediaries will gain.
The document discusses marketing, partnerships, sales, distribution, costs, and revenue models for a medical device solution. Key points include using sites like ClickBank, PayDotCom, and Google Adwords for market research; creating a website, Facebook page, YouTube channel, and LinkedIn group to promote the device; requiring partnerships with the Colombian government and electronic device providers; targeting medical directors, health committees, and personal health professionals for sales; distributing through healthcare institutions; estimating costs of $30-50 per patient and $500-1000 for software; and accepting various payment methods from healthcare institution clients.
Check out our presentation on South by Southwest 2017 as we aim to bring you the breakdown of startups at the event. Get your dose of inspiration and innovation!
NEW PRODUCT DEVELOPMENT PROCESS THERMO MOBILE MARKETING MGT Rashid Gorsi
This document outlines the new product development process for a mobile phone that charges via human body temperature.
The key steps are:
1) Idea generation through internal and external sources led to the idea of a phone charging from body heat to address energy crises.
2) Idea screening selected this concept as the most suitable due to low cost and benefits during power outages.
3) Concept development added a "Power Felt" sensor to existing phones to harness temperature differences and charge the battery using body heat between 98-100°F. Testing with customers yielded positive results.
This document discusses distribution management strategies for PT Unilever Indonesia. It covers:
1. Unilever's "Agent of 1000 Sunlight" program to boost brand awareness of their Sunlight dish soap product across Indonesia.
2. The importance of distribution channels in facilitating market penetration and product access nationwide.
3. How postmo distribution utilizes community networks as alternative channels to reach customers virtually or through specialized institutions.
4. The need to clearly communicate a company's mission to ensure all employees understand the vision and can effectively execute distribution strategies.
The document discusses different business concepts including business plans, business models, and examples of specific company business models. It provides details on Pets at Home's business model which aims to become the best pet care business through various strategies like offering a range of services in stores, using customer data to personalize experiences, and generating 50% of sales from pet services. The document also provides examples of other companies' business models like Airbnb, Uber, and Changers.
Collaboration between humans and robots does not necessarily imply that humans are undervalued; on the contrary, it ensures excellent production and efficiency in the long run.
As a critical trend to assure high productivity and efficiency, the Industry 5.0 revolution applies to various industries, including banking, health, agriculture, and many others. It is practical for many industries to embrace Industry 5.0 as a continuity of the fourth industrial revolution to operate on high technological innovation to offer the best possible customer experience and better working conditions.
- The document discusses a marketing plan for a new wearable fitness tracker called Omega 1 produced by Olivo Healthcare.
- The plan outlines the company mission to empower consumers to lead healthier lives through an affordable, high-tech fitness tracker.
- Key elements of the plan include market segmentation targeting health-conscious individuals, distribution through both direct and indirect channels, and a marketing strategy utilizing advertising, pricing, and the 7Ps framework.
This document provides a marketing plan for a new digital meter device. The plan includes an executive summary, mission/vision statements, objectives, situational analysis including target markets and SWOT analysis, PEST analysis, and marketing strategies. The digital meter device will provide customers with features like online bill checking, voltage control, and daily usage updates to make their lives easier compared to traditional meters. The objectives are to gain an 8% market share in the first year and 14% in the second year. The entire economy is the target market. SWOT analysis identifies strengths like being first to market and weaknesses like potential lack of customer loyalty. PEST analysis covers relevant political, economic, social and technological factors. Marketing strategies and the full marketing
Katherine VieiraBusiness Systems Analysis and Design Milestone .docxtawnyataylor528
Katherine Vieira
Business Systems Analysis and Design: Milestone one
Brick-and-mortar is a small business that specializes in designer clothing, shoes and handbags. We offer our customers discounted prices on all accessories and clothes. We have employed two fulltime employees who work from Monday to Friday ten hours a day. We have also employed three part time employees who work on weekends for six hours. We own a basic website which has a list of products (trousers, skirts, shirts, suits, handbags, dresses, and scarves) which customers can purchase from us.
The owner of the business wants to major on generating new revenue from e commerce. E commerce is transacting business through the Internet. The business will need to introduce new technology in order to manage to generate e commerce revenue. Generating revenue through e commerce will be a challenge because new technology must be integrated into the business. For this to be possible I have decided to choose mobile commerce and intelligent systems.
Mobile commerce is where customers will use hand held phones to enable them to purchase items from our business easily through wireless Internet.
Intelligent systems are a machine, which has Internet access and analyses data and communicates with numerous systems. These help to analyses an organizations data, processing and reporting. To be able to generate revenue efficiently, modern technology must be used to reach customers and collect data on various products.
Business requirements
This business needs revenue arising from e commerce. To achieve this, the owner must be willing to upgrade and integrate new technology. The owner must be willing to start a new modern website so as to market the product and enable the customers to order items online. The website should also feature a payment section for clients to pay for goods.
As mentioned above, mobile commerce must be started immediately. The company should plan how a mobile based website or application will be developed to enable clients to order all our products online. The website or app must contain a field where customers can both order products and pay for them. Mobile commerce is effective because mobile phones are portable, easy to use and most people own them. Mobile phones also use wireless Internet hence customers can order products from any geographical location and pay for them online. This will increase sales and profits because customers will be able to access our products and pay for them easily. Mobile commerce will be capable of reaching a lot of people hence popularize our products and successfully increase sales.
Business intelligent systems are a crucial part in business that will enable us to generate income. Business intelligent systems collect and analyses data giving you a prediction of market, weather changes or changes of other business parameters you feed it.
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The document summarizes Nick Patrinos' experience developing new marketing strategies and channels to drive significant growth. At JDS Industries, he developed a new product line and marketing plan for their sublimation process, growing sales from $400,000 to over $4 million, a 10x increase. He organized training seminars across the country to teach retailers how to use the new products and process. As the founder of Strategic Marketing Innovations, he developed unique branding and solutions to consistently outperform competitors and gain major publishing and technology clients. His non-traditional approaches opened new sales channels and revenues in various industries.
The I-DOCTOR App-Final project iiml internship winter 19th dec to 15th janSneh Ankur
This is marketing plan of an android app named I-Doctor submitted by Sneh Ankur, Btech (C.S.E) , NIT Agartala which was done during a marketing winter internship under Prof> Sameer Marthur, marketing professor, IIM Lucknow
Executive SummaryCosmo, Incs CEO saw a threat capable of costBetseyCalderon89
Executive Summary
Cosmo, Inc's CEO saw a threat capable of costing the company a considerable
loss of market share in the wearable industry. To tackle this, the CEO
motivated the organization's project management team to research the
wearable market and develop current clients with something refreshing and
new and expand on the existing client base by speaking to new segment
populaces that the project team might not have tapped. The project
management team was tasked with developing a plan that would drive the
disruption of the wearable market in Cosmo, Inc favor.
This forceful arrangement will be meant to test the team; however,
cooperating as a successful and effective organization, we can and will
succeed (Kerzner, 2017). We are using Agile, Lean, and Scrum project tools to
help us fill in as viably and productively as possible to create one of the most
fantastic wearable results of the year. This plan will likewise situate Cosmo,
Inc to benefit from changing regulatory guidelines to open the health
wearable market to organizations like Cosmo, Inc.
Business Need
Due to recent discoveries made by Cosmo, Inc during a deep dive market
analytics project, a market shift that will cause a downturn in Cosmo, Inc's
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Relax shoes business plan
1. 0 | P a g e
RELAX SHOES BUSINESS PLAN
- By : mariam ali abd-alrazik
- Mariamkhlosy24@gmail.com
- Subject : project economics
2. 1 | P a g e
Business plan
Introductorypage
Relax shoes
Medical Shoes with Massage for Heel Pain
Cairo& Giza
Owner: Mariam Ali
Mariamkhlosy24@gmail.com
Nature of the business:
It is about a medical shoes with a technological Massage built in
for heel pain as physical therapy that the person who suffer from
this kind of pain can have a quick massage anywhere at any time
for his heels without the need for traditional electricity connection
to work because it will has a “load cell” that generate electricity by
load and movement, also it is going to be easy to use as you will
get a remote control to turn it on and select the speed that you
want your massage to be, and let it do the massage session for
you.
Financing:
Initial financing requested is 300,000 EGP loan to be paid off over
2 years. This debt will cover costs like warehouse, office space for
operation, equipment, advertising, and selling costs.
This report is confidential and is the property of the owner
listed above. It is intended for use only by the persons to
whom it is transmitted and any reproduction or divulgence of
any of its content without the prior written consent of the
company is prohibited.
3. 2 | P a g e
Executive summary:
The product was found to provide people who suffer from heel
pain a massage in their shoes anywhere at any time.
Product introductory:
It is about a medical shoes with a technological Massage built in
for heel pain as physical therapy that the person who suffer from
this kind of pain can have a quick massage anywhere at any time
for his heels without the need for traditional electricity connection
to work because it will has a “load cell” that generate electricity by
load and movement, also it is going to be easy to use as you will
get a remote control to turn it on and select the speed that you
want your massage to be, and let it do the massage session for
you.
Ultimate customer:
People who suffer from heel pain
Especially people over the age of forty (70%)
Expected demand
60% (assumed)
Expected competitors:
- There are no competitors or providers for the same product
up till now. But, there are 2 providers for similar products as :
1) The ordinary medical shoe, that have has few features
similar to the “Relax shoe” as relatively relieving the pain
of heels but don’t has a massage in it.
4. 3 | P a g e
2) also there as a device that provides a massage for heel
pain but its size is very big and it has to be used at home
not outside as it has to be connected to electricity, but
Relax shoe has a competitive advantage as it doesn’t
need the traditional electricity connection to work because
it will has a “load cell” that generate electricity by load and
movement.
We will target medium and high level income as they are
willing to buy it.
The estimated price of the product to cover costs and profit
is 2,500 L.E per unit.
5. 4 | P a g e
Environmental& Industry Analysis:
We expect high demand as it is a new product with new
technology.
My business is unique.
There are no typical competitors or providers for the same
product up till now. But, there are providers for similar products
like the ordinary medical shoes with no massage, and the
massage device which is big and used only at home. On the
other hand relax shoes has its own competitive advantage as
it is small and doesn’t need the ordinary electricity connection
to work as it has “load cell” that work by weight and movement
of the person.
We will target medium and high level income as they are
willing to buy it.
It’s forecasted that the project will receive a great acceptance
from the customers as there is no provider for their unsatisfied
need.
The government is currently supporting any new ventures that
are targeting new cities by providing the infrastructure for
discounted prices. Also any new startup will be exempted from
taxes for the first 5 years.
International trend level is going rise.
There is a significant technological development.
6. 5 | P a g e
Description of the Venture
The product: is “Relax shoes” - medical Shoes with Massage in it
for Heel Pain-
It is about a medical shoes with a technological Massage built in
for heel pain as physical therapy that the person who suffer from
this kind of pain can have a quick massage anywhere at any time
for his heels without the need for traditional electricity connection
to work because it will has a “load cell” that generate electricity by
load and movement, also it is going to be easy to use as you will
get a remote control to turn it on and select the speed that you
want your massage to be, and let it do the massage session for
you.
The business will locate in Cairo and Giza.
Also we can provide online service for delivery allover Egypt,
which in turn will increase our sales.
Background of the Entrepreneur:
As an entrepreneur I have many skills that would help me in this
business as: Marketing knowledge, planning skills, creative
thinking, analytical thinking, problem solving skills, interpersonal
skills.
Also, for the part of experience, it will be supported by an
expertise in the business operations and the market some of them
will be supporters in the management team and the others will be
consultants.
7. 6 | P a g e
Production plan
a) We will subcontract with:
1) “El Waleed Factory for Leather Products” for supplying
leather that we will use it in manufacturing the product.
Which locate in Cairo.
2) “METTLER TOLEDO” for supplying “load cell” for the
product, it locate in Giza.
3) “ELNAGAH” for manufacturing and printing carton boxes, it
locate in Sabry El Zaher Street Cairo, Egypt.
b) Physical plant: it will be located in new industrial city in 6 of
October city.
c) Raw material consists of:
High quality Leather.
Load cell – used to generate electricity for the massage built
in the shoe.
Rubber.
Dye – used in the process of coloring.
Packing Material - boxes, cartons, tissue papers, tags,
barcode labels.
8. 7 | P a g e
Operational plan
There will be no specific shop for the product as a beginning
for the product to decrease the overhead costs as we will deal
with:-
1) Other Medical distributer stores like “Al Fadl Medical”.
2) Pharmacies like “ELEZABY” “ELNADY” “MASR
PHARMACY”
3) We will develop a website to sell the product online.
For transporting the product for customer who ordered it online
will deal with shipping company “aramex”.
Also there will be a consumer support service.
Marketing plan
Product: it is a new product that satisfy customer need also
customers are willing to buy it .and there is no other typical
product like it in the market.
Price: 2500 per unit. That will cover Costs: labor, materials
and production of the product is considered before setting
the price.
Payments: will be in cash or through our official website by
visa.
9. 8 | P a g e
Place or Distribution: it will be available online, in
distributers’ stores and pharmacies.
Promotion:
Advertising : through appearing in TV shows that support
entrepreneurs
Selling: use sales associates to stress the benefits of products
to customers and to overcome their concerns.
Digital/Interactive: Social media portals such as Twitter,
Facebook and YouTube also provide inexpensive ways to
interact with customers in real time.
Organization plan
Form of ownership: sole proprietorship.
The management team will include:
Marketing manager, electrical engineer, financial analyst,
R&D and market research, business analyst, accounting
manager, sales manager, Executive officer.
Authority of the principle: will be on the owner of the
business as it is a sole proprietorship.
10. 9 | P a g e
Roles and responsibilities of members of organization :
Design engineer: is responsible for designing the
product.
Graphic designer: Prepares work to be accomplished
by gathering information and materials. Illustrates
concept by designing rough layout of art and copy
regarding arrangement, size, type size and style of the
product.
HR manager: is responsible for gathering the
management team.
Sales manager: is responsible for designing and
implementing a strategic sales plan that expands
company's customer base and ensure it i's strong
presence.
Executive officer: is responsible for keeping the ship
afloat. He works with all of the teams to create synergy
and hold them accountable.
Research and development team: has the
responsibility of being innovative and keeping up with
the latest trends and developments.
operations and production team: is responsible for
bringing the product to life
Assessment of risk
Major risks for a new venture could result from:
Competitor’s reaction; weaknesses in the marketing, production,
or management team; and new advances in technology that might
render the new product obsolete.
11. 10 | P a g e
To reduce this risks we have to evaluate our performance
continuously and to be up-to-date with the new technology and
new market trends
Financial plan
1) Sales budget
Jan feb march Total
Projected
sales(units)
150 200 250 600
Projected
sales ($)
2500 2500 2500 2500
Estimated
sales
375000 500000 625000 1,500,000
2) ManufacturingBudget:
jan feb March
Projected
sales (units)
150 200 250
Ending
inventory
4 6 8
12. 11 | P a g e
Available for
sals
154 206 258
Less: beg.
Inventory
_ 4 6
Total
production
required
154 202 252
3) Operating Budget for the First Three Months (LE 000):
Expense January February March
Salaries 23.2 23.2 23.2
Rent 2 2 2
Utilities 0.9 0.9 0.9
Advertising 13.5 13.5 13.5
Insurance 2 2 2
Payroll taxes 2.1 2.1 2.5
Depreciation 1.2 1.2 1.2
Office expenses 1.5 1.5 1.5
Total expense 46.4 46.4 46.4
13. 12 | P a g e
4) Pro Forma Income Statement, First Year by Month (LE
000):
Jan Feb Mar
Sales 375 500 625
Less: costof
goods sold
337.5 450 562.5
Gross Profit 37.5 50 62.5
Operating
expenses:
Salaries 23.2 23.2 23.2
Rent 2.0 2.0 2.0
Utilities 0.9 0.9 0.9
Advertising 13.5 13.5 13.5
Insurance 2.0 2.0 2.0
Payrolltaxes 2.1 2.1 2.1
Depreciation 1.2 1.2 1.2
Officeexpenses 1.5 1.5 1.5
Total operating
expenses
46.4 46.4 46.4
Gross Profit (8.9) 3.6 16.1
14. 13 | P a g e
5) Pro Forma Cash Flow (LE 000):
Jan Feb Mar
Sales 375 500 625
Disbursements:
Equipment
purchase
100 ___ ___
Cost of Goods 337.5 450 562.5
Salaries 23.2 23.2 23.2
Rent 2.0 2.0 2.0
Utilities 0.9 0.9 0.9
Advertising 13.5 13.5 13.5
Insurance 2.0 2.0 2.0
Payroll and Misc.
taxes
2.1 2.1 2.1
Office expenses 1.5 1.5 1.5
Total
Disbursements
482.7 495.2 607
15. 14 | P a g e
6) Pro Forma Balance Sheet (LE 000) after 1 year:
Assets
Current Assets:
Cash LE 100
Accounts
Receivable
50
Inventory 100
Total current
assets
LE 250
Fixedassets:
Equipment 100
Less:
Depreciation
1.2
Total fixed
assets
98,8
Total Assets LE 348.8
Liabilities and
Owner’s
Equity:
Current
Liabilities:
Cash Flow (107.7) 4.8 18
Beginning Balance 329.8 222.1 226.9
Ending Balance 222.1 226.9 244.9
16. 15 | P a g e
Accounts
payable
LE 15.0
Total Liabilities LE 15.0
Owner’s
equity:
333.8
Total owner’s
equity
333.8
Total Liabilities
and owner’s
equity
LE 348.8
7)Break-even point =
TFC
SP−VC/unit
=
100,000
2500−500
= 50 unit.