Oyo rooms: Business, Strategy and CompetitionAniket Hinge
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
This presentation was given during the AGBA conference IIT Delhi.It talks about OYO business strategy ,Oyo latest developments till 2019 and oyo different ventures - Including Oyo home,Oyo life,Oyo designing with MIT etc
Oyo rooms: Business, Strategy and CompetitionAniket Hinge
The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.
This presentation was given during the AGBA conference IIT Delhi.It talks about OYO business strategy ,Oyo latest developments till 2019 and oyo different ventures - Including Oyo home,Oyo life,Oyo designing with MIT etc
This report presentation provides complete marketing model of the next unicorn startup by Ritesh Aggarwal.
Ranging from variety of product's explanation it analyse the marketing mix of OYO rooms.
This is the presentation on OYO Generic Strategy, which is helpful to understand how the strategy will play an important role in the corporate world, and strategy is treated as an umbrella of the whole business model.
The Business Model of OYO ROOMS. The conventional way of business occurring in the hospitality industry, problems faced by the consumers. The type of business model used by OYO ROOMS and their REVENUE MODEL.
This report presentation provides complete marketing model of the next unicorn startup by Ritesh Aggarwal.
Ranging from variety of product's explanation it analyse the marketing mix of OYO rooms.
This is the presentation on OYO Generic Strategy, which is helpful to understand how the strategy will play an important role in the corporate world, and strategy is treated as an umbrella of the whole business model.
The Business Model of OYO ROOMS. The conventional way of business occurring in the hospitality industry, problems faced by the consumers. The type of business model used by OYO ROOMS and their REVENUE MODEL.
A PPT showing the growth of a entrepreneur, from a single room booking to becoming INDIA's largest Budget hotel room inventory holder, larger then TATA group.How A graduation dropout became the largest intangible hotel providing high quality service at lowest price.
I won IBSAF(ICFAI Alumni Federation) Award 2018 after doing hard work during internship and learning from OYO Rooms. I solely give my respect and affection for building that potential and making me understand about the working model of hospitality sector.
Neighbourhoods invite hotel room aggregatorseTailing India
The room aggregator, which opened its first property here, is also looking to roll out its 'Townhouse' brand in the Himalayan nation, which of late is witnessing a tourist influx.
Commenting on the launch, Ritesh Agarwal, Founder and CEO of OYO, said:
“Building the category (of small and budget hotels) grounds-up, we have employed technology and operational acumen to deliver delight to our customers and unparalleled benefits to partners. Our network has witnessed robust growth to become the largest in India.”
OYO needs to reach out to three-tier cities and popularize the brand with elderly people. At present, OYO is concentrating on the huge domestic potential available and might go international when the “time is right.” OYO has recently shown an appetite for expanding into neighboring ASIAN countries. OYO is not a standalone company in the market. It is facing competition from Yatra, MakeMyTrip, ClearTrip, and Treebo. The segment has to consolidate in the future, but the market is going to get bigger, keeping in mind the current economic growth rate and rise in the purchasing power of the customers.
Questions
1. Make a SWOT analysis of OYO Rooms
2. Provide PESTEL analysis of the locations where OYO operates
3. Provide new marketing campaigns and plans for expansion to three-tier cities and elderly travelers.
4. Trace the influence of social media marketing in the success of OYO rooms.
5. With foreign competitors catching up, how can OYO leverage its position and stay ahead?
FMCG Sector analysis, Porter five model in fmcg sector, company analysis of ITC Ltd., Business model of ITC-Ltd, Function of HR Manager, Type of Training in ITC Ltd., Performance management cycle of itc ltd. Employee benefit provided in ITC Ltd.
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Monopolistic Competition- Short run LossRinshi Singh
Meaning of Monopolistic competition, Features of Monopolistic competition, Short run loss, Conclusion, type of market structure, Monopolistic firms have short run loss
layout of bagfull mart, type of signage used by the store, Visual Merchandising, store atmospherics and ambience of bagfull mart, Private label brands of Bagfull Mart
FMCG Sector Analysis, Tata Global Beverages Company Beverages SWOT Analysis, Product Portfolio, Sales Forecast, Factor analysis for Consumer Buying behavior, STP OF Himalaya Water
Common Wealth Scam India 2010, Suresh Klamadi, Detail explanation of Common Wealth scam, Impact of common wealth scam 2010, Committee Member of Organising Team of Common Wealth Game 2010,
Project Report on Trend Analysis of Mutual FundRinshi Singh
Financial sectors, Growth Drivers of financial sector, Porter's model of financial sector, 5nance.com company details, company usp,KYC Verification process, Mutual funds performance
Starbucks Omni-channel Marketing Presentation through video Rinshi Singh
Starbucks Omni-channel Strategy, Starbucks Misspell Strategy of marketing, Mobile app of Starbucks, Advertisement Video of Mobile App of Starbucks, Advertisement of Starbucks with offer& discounts,
HDFC Bank background, HR Strategy adopted by HDFC Bank for employer branding, Marketing practices of HDFC Bank, Use of social media for employer branding,Employee benefit programs
Analysing Top FMCG Company performanceRinshi Singh
FMCG sector concept, Market Structure of FMCG sector,analysis of top five companies on sales, profit, expense parameters of the company include ITC, Marico, Godrej,Nestle, HUL performance till now
Meaning of JIT, How it works, Merits & Demerits of JIT, Big bazaar company profile, Strategy adopted by big bazaar, Supply chain management of Big bazaar, Warehouse management of Big bazaar, Modern supply chain structure & process of Big bazaar
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. TABLE OF CONTENT
• Overview
• Digitalization of hotel industry.
• Opportunity knocks for OYO rooms.
• Approach/strategy adopted by OYO rooms.
• Achievements /benchmark of OYO rooms.
• Competitors.
• Revenue per employee.
• Challenges & recommendation.
• Analysis report.
• Learning of Oyo rooms.
3. On a mission to change the way people stay away from home, OYO Rooms has
caught the fancy of travellers in more than 173 cities of India. OYO Rooms has
disrupted the hotel industry by bringing 4500+ non-branded hotels under a brand
name and is offering amazing hotel stay experience to travellers at an affordable
price.
OYO Rooms is India’s largest network of hotels offering standardized stay
experiences at an unmatched price. Currently in 173 cities and still expanding
without even a slight hint of slowing down, check out these facts about this
successful startup and read through their story.
OYO Rooms: Startup Facts
• Startup Vertical: Hotel Bookings.
• Founder and CEO: Ritesh Agarwal
• Funding Received: $125.65M (Till Feb 2016)
• Headquarters: Gurgaon, Haryana, India
• OYO Rooms Tagline: India’s Largest Branded Network of Hotels
• Number of Hotels under OYO Rooms: 4500+
4. DIGITALIZATION OF HOTEL INDUSTRY.
• Perhaps the greatest impact of digitalization is in the creation of new business
models in hospitality.
• It is made possible through the brilliant scale use of mobility, social networks, big
data and high speed internet.
• It is the innovative application of technology to traditional processes that will truly
disrupt the industry.
• Many companies have multi-channel platforms; alas they are all operating in
silos. A good omni-channel strategy ensures that all customer touch points are
seamlessly connected, with its look and feel as intuitive as possible, so the
customer needs not relearn any interaction.
• Digital tools are not only useful for the guests, but also for hotel staff working on
property.
• There are opportunities to help staff be more productive and examples include
mobile alerts to staff members when rooms are ready for cleaning after guests
check out, dynamic scheduling by the system to adjust to changing staff
availability and environmental needs, and real-time communication of issues to
all affected parties as they unfold.
5. OPPORTUNITY KNOCKS FOR OYO ROOMS
• STANDARDIZED
OYO Rooms promises to provide the same amenities and the
same awesome experience across all its rooms.
• AFFORDABLE
OYO offers rooms at prices that no other player in the budget
segment offers today.
• TECHNOLOGY DRIVEN
The most advanced hospitality tech takes shape here. They
introduced pioneering technology to the hospitality industry to
deliver better and more efficient operations, management, service
and CRM. Their app allows a user to book a room in just 3 taps, or
within 5 seconds.
6. APPROACH/STRATEGY ADOPTED BY OYO ROOMS.
Lead Generations
It has strong social media presence on Facebook with over 2.7 lakh fans and a
twitter following of over 8,000 followers. The brand claims to have over 1.5
million app downloads with a good number of active users. To fast track its
growth, OYO rooms are organizing several campaigns on social media platform
such as:
• Dubsmash contest
• #Aurkyacahiye videos on YouTube.
• Father’s day celebration campaign and IPL final verbal combat.
• Jai Hind was the most successful one that featured Bollywood actor Manoj
Bajpai and Raveena Tandon.
• The Video fetched over 1 million views to the brand. Some of their recent
endeavors area salutes to the heroes of 1965war and OYO Explorer-Pune.
7. Value Proposition
• OYO Rooms promises a
standardized and delightful
customer experience across
properties. Upon checking into an
OYO Room, customers get access
to free wifi, TV, complimentary
breakfast, hygienic washrooms and
24-hour customer support.
• We use technology to make the
booking and on-stay experience
seamless. Customers can book a
room in less than five seconds
through our app. Once they have
checked-in, they can use the same
app to order room service, look for
nearby restaurants and even book
a cab.
APPROACH/STRATEGY ADOPTED BY OYO ROOMS.
8. ACHIEVEMENTS /BENCHMARK OF OYO ROOMS
No. of Advocates
• Advocates are defined as guests, who have stayed minimum 5 times at
OYO in last 6 months with minimum 3 bookings made using our app.
On an average, a guest books 1.5-2 nights per booking which means
around 8-10 nights per guest
0
10
20
30
40
50
60
70
80
90
100
Q1, 2016 Q2, 2016 Q3, 2016 Q4, 2016 Apr, 2017 May, 2017 June, 2017
No of Advocates 75.3 33.4 47.8 59.6 82.8 91.4 99.6
No of Advocates
9. ACHIEVEMENTS /BENCHMARK OF OYO ROOMS
While we are proud of the fact that we have been able to grow our business as per
the topline metrics shown above, we are also keenly aware that this growth has
come along with the costs that a first mover would run into. For us, it was primarily
for long-term capability building.
21
496
325
2015 2016 2017
Profits( In Crores)
Profits( In Crores)
10. MAJOR COMPETITORS
YATRA.COM
7500 Hotels and
Holiday Packages a
day.
21.17% Revenue from
Hotel Service
MAKEMYTRIP
13,000 Hotels and guest
houses India
184000 Hotels in outside
India
STAYZILL
55,000 Stays across
4000 towns.
GO-IBIBO
5x Hotel booking in 2015.
70% on Mobile App.
11. REVENUE PER EMPLOYEE
• The Revenue of the OYO rooms and the No. employees comparison
within the competitor shows that the revenue per employee is higher
than the other revenue per employees.
3 1.5 2.3
24.3
150
27
19
10
0
20
40
60
80
100
120
140
160
Oyo Treeboo Fab Hotels Stayzilla
RevenueinMillion$
Hotels
Revenue Per Employee
12. CHALLENGES & RECOMMENDATION
• Entry of Airbnb in Indian Market
• Further Reduction of Shifting rate which at present is 3.8%
• Stiff competition from other brand like
– Zip Rooms.
– Treebo Hotels.
– Stayzilla.
– And even from Paytm which has entered the last minute hotel booking
space.
13. ANALYSIS REPORT
• Called OYO Rooms, the company partners with property owners
across India and makes sure that their facilities meet a baseline of
requirements from linen quality to breakfast to Internet access for a
starting price of 999 rupees or $16 a night. The company, which has
booked around 60,000 stays so far (Update: per month) since starting
almost two years ago, works with each partner hotel to improve their
facilities over the span of a week before launching on the platform.
14. CONCLUSION
The conclusion part of the rise of Oyo rooms is that as the country is going
to increase the demand of the hotels as compare to the competitors.
The company is trying to increase the customer by giving them a comfort
zone at the place.
The growth of the company is increasing by providing the rooms in the less
price and good place.