The presentation explains a startup idea, for a shoe brand. Its explains the product line, the pain areas, it identifies the competitors in the market, develops a business model and marketing plan accordingly.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Marketing plan-shoe factory, Product/ service Mix of shoe factory, Financial plan of shoe factory, Investment plan of shoe factory, Earning plan, risk analysis, material cost, labor cost of shoe factory, estimated profit of shoe factory business
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
Outline of business plan
1.Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Description of venture
5. Production plan and operational plan
6. Marketing plan
7. Organisational plan
8. Assessment of risk
9. Financial plan
Marketing plan-shoe factory, Product/ service Mix of shoe factory, Financial plan of shoe factory, Investment plan of shoe factory, Earning plan, risk analysis, material cost, labor cost of shoe factory, estimated profit of shoe factory business
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
Outline of business plan
1.Introductory page
2. Executive summary
3. Environmental and Industry analysis
4. Description of venture
5. Production plan and operational plan
6. Marketing plan
7. Organisational plan
8. Assessment of risk
9. Financial plan
Shoe Corporation of Illinois Case Study -
President - Allison, and many more..
You can add about Product Development & customer involvement in product develeopment, ethical issues, etc
Group Research & Proposal for Fashion Shoe Brand EightherealEna Teo Jia En
Cross Specialism Group Research and Project Proposal for Shoe Brand Eighthereal
Members names: Geraldine, Xiao Ming, Pearl, Ann, Mardiana, Venessa and Jia En
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Marketing Management Project Business Studies Class 12 CBSE Sahil Kumar
Class Xll Business Studies - B.st Cbse Project Practical File on Marketing Management sample last year topper cbse usp unique selling proposition
Start a company of your choice, brand name, product name conclusion acknowledgement teachers signature
Syllabus of Project Work Practical File Class 12
1. Elements of Business Environment:
a) Changes in mode of Packaging. (milk supplied in plastic bottles to vending machines)
b) Change from Coca cola and fanta in the seventies to pepsi and coke in nineties.
c) Change in role of women in the past 25 years relating to joint families, Women as bread earner of family , Changes in the requirement of trend of mixers , washing machines , micro wave and standard of living.
Based on millions of intentions expressed by shoe aficionados searching for luxury footwear products online, this first digital analysis of the luxury shoe industry brings a unique consumer-centric perspective on one of the fastest-growing luxury segment. It answers questions such as:
- What are the most desired luxury shoe brands?
- Which are the most in-demand shoe styles?
- Which markets are generating the most demand for luxury footwear brands?
- Which luxury footwear brands are the most engaging ones on Facebook and Twitter?
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
The presentation is an analysis of the short story Year's End by Jhumpa Lahiri. It explains the storyline, the outcome and the lessons learnt from the story.
The presentation explains how there has been a change in the definition of marketing from 1995 to 2004 with an addition of value co creation in the definition.
The presentation explains a startup business idea with a proposed business model to make it more viable. The presentation understands the pain areas and the solutions to overcome them for a startup. It depicts exactly what it needs to come up with a business model and how to check its feasibility in all sectors.
The presentation highlights the business ethics to be followed by a company and takes the example of DHL and understands their practices and determines their outcomes.
The presentation talks about the very famous book written by the famous author Robert kiyosaki, it talks about how to actually spend money in a smart sensible manner rather than buying anything which will act as a liability. It clearly distinguishes between assets and liability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Business Model (Shoe brand)
1.
2. Introduction
• We are a start up which is trying to enter
the Shoe industry. Directly competing
with Nike due to similarity in our
products.
• Our brand is headed by our team
of 6 people who are all part of various
verticals of this business, viz: Marketing,
Finance, Research and Development and
Human Resource
4. Sports shoes
Our shoes will provide
1. Ample cushioning to absorb shocks
2. They will provide maximum heel
control.
3. They will help in preventing sports
related injuries
and Human Resource
5. Formal shoes
Our shoes are
1. Made up of Italian leather. To ensure
maximum quality
2. Manufacturers only use natural vegetable
and plant extracts to turn hides into Italian
leather.
3. Italian leather should age beautifully
gaining unique looks. and Human
Resource
Components of a formal
shoe
6. Casual shoes
1. We have a big range of colours when it
comes to the category of casual shoes.
2. One can flaunt their personality and
express your style by matching them with
their apparel.
3. They are comfortable as well, a feature
absent in most casual shoes.
4. It terms of quality they are made up
according to the best quality standards.
Durability is not a problem for our shoes.
7. Targeted market segment
Based on our research, we found out the following type of people should be targeted
Students.
For casual Shoes
Working individuals.
For Formal Shoes
Sports enthusiasts.
For Sports Shoes
Old aged people.
For Comfortable Shoes
8. Competitors Product
• Sportsmen are the majority of Nike’s products. This is due to the usefulness for sports
they exhibit towards that market, cementing their position as a brand dedicated to the
sports rather than focusing on the market which dislikes sports.
• Nike focused on these consumers by means of agreements between the Company and
athletes for product sponsorships as well as endorsements to the athletes.
9. Competitors Strategies
Marketing
Nike associates Triumph with their brand by
using sports ambassadors who are successful in
their sport
Pricing
Nike uses the Vertical
combination pricing technique
10. Minimizing input cost
• To compete with the competitor “NIKE” we have to produce our stock at low cost
without altering the quality of the products. Following is a blue print of our cost
management.
Machinery:
• We are importing the latest technology machines from china with 5 years replacement
guarantee and 5 years repairing assistance. Within 4 years we are expecting to hit the
breakeven point.
11. Labour:
• We will set up our first manufacturing unit in India to boost up the
make in India plan.
• Soon we are planning to set up our main production plant in
Vietnam.
• The main reason behind that is the availability of cheap labour and
low rates of land.
• Along with that it will generate employment in their country. Raw Material:
• Our leather will be imported straight
from Italy to maintain the quality
• Rest will be locally sourced by small
scale industries
14. Research
in our survey almost 99 percent people are
happy with Nike shoes but they have a
price issue. So our main focus would be a
more comfortable shoe with lower price. Branding strategy
We are going to do it in such a way that our
brand image would be at its best.
We will be very customer friendly. Our main
priority would be customer satisfaction.
Distribution channels
There will be many so that we can reach the
maximum market and increase our sales and
compete with the competitor.
.