Nykaa was started in 2012 by Falguni Nayar to address irregularities in the beauty industry in India. It provides a one-stop shopping platform for both domestic and international beauty brands. Nykaa uses social media marketing and collaborations to promote brands and reach customers across India. It has seen strong revenue growth and became profitable in 2021. Nykaa's IPO in 2021 was oversubscribed and saw an 89% rise in share price on listing day, making it one of the most valuable companies on the stock exchange.

1. NYKAA
Your Beauty. Our Passion
Anushka Ghosh A018 40308190049
Arunima Ghosh A017 40308190013
Shrenik Shah A039 40308190035
Mallika Shah A044 40308190048
Mitali Parihar A032 40308190056

2. INTRODUCTION
Nykaa’s Inception Story
It was started in 2012 by Falguni Nayar and is headquartered in Mumbai. She
entered the market to remove the irregularities in the beauty industry. Despite
high demand, the industry was not up to the mark. Her expertise in Investment
banking has made her value the sustainability of the business.
Despite being a capital-intensive industry, she decided to raise and
accommodate funds accordingly. The company has pioneered in providing a one
place shopping experience for all domestic brands, international brands, luxury
& prestige brands, premium brands, niche, and cult brands.

3. OUR
PHILOSOPHY
Nykaa’s vision and mission is to inspire and enable each person to
thrive in their own uniqueness by creating a community and being
a trusted source of information and products to cater to every
lifestyle need, by giving choice, inspiration, authenticity and
convenience to diverse consumers.
MISSION VISION

4. USP & Business Model
Focus on
beauty &
fashion
Presence of
global
brands
Inventory
based
model

5. Nykaa’s Marketing Strategy
The main element is to promote brands and products via multiple channels,
websites, and blog pages. It pitches the products digitally to reach customers in
all regions of the country. To directly reach the right audience, the company also
collaborated with Femina to conduct Femina Miss India over the last few years.
Another key to its success is its ability to create relevant, engaging, and relatable
content for its audience. The focus is to connect with beauty enthusiasts through
their YouTube and Instagram handles. The company's ability to establish itself
as a legitimate voice in beauty and, increasingly, fashion talks through social
media platforms.

6. THE IPO!
Price band:
Rs. 1085 - 1125
Reservation:
QIB - 75%;
Retail - 10%;
NII - 15%
Raise 5530 Cr. -
22x revenue

7. OBJECTIVES
Nykaa will try to use the
funds raised for these
primary purposes
01
Set-up of
new retail
stores - 42 cr
03
02
04
General corporate
purposes
Promote various
brands - 234 cr.
Repayment
of borrowings
- 156 cr.

8. COMPANY FINANCIALS
GMV
REVENUE
34.8%
CAGR
48.2%
CAGR
Revenue growth:
37% online; 20% stores.
Turned profitable in 2021

9. LISTING
2129 - day’s
high (89% more
than issue)
Crossed 1 trillion
market cap - 60
most valuable on
BSE
Listing price at
2018 - 79%
premium
82.4x
subscribed

10. SWOT Analysis

11. Strengths
Social Media
Interaction
Property
Rights
Inventory
Management
Product
Range
Geographical
Presence Pricing
Suppliers’
Network
Quality of
Products
Innovation

12. Weaknesses
Waste
Management
Redressal of
Grievances
Decision
Making
Research and
Development
Marketing
Budget
Employee
Satisfaction
Delivery
Charges

13. Opportunities
Population and Internet Literacy
E-Commerce and Networking
Government Incentives Rapidly Changing Preferences
Technological Enhancement
Standard of Living

14. Threats
❏ E-Commerce Regulations
❏ The Rise in Competitors
❏ Environmental Concerns
❏ Covid-19 Pandemic

15. Value Chain

16. Primary Activities
Inbound
Logistics
Operations
Outbound
Logistics
Sales &
Marketing Services

17. Secondary Activities
Firm
Infrastructure
Human
Resources
Tech
Development
Procurement
Activity

18. CORPORATE SOCIAL RESPONSIBILTY
CARE
SPARSH
An initiative by Nykaa. In Maharashtra's Osmanabad and
Later districts, the cancer diagnostic and referral facilities at
SPARSH Rural Hospital operate outreach initiatives and
early detection cancer awareness activities in 48 villages.
The ladies who have been diagnosed are then connected to
many government programs that will help them get the
therapy they need at the Nargis Dutt Foundation Cancer
Hospital.
For the past 60 years, CARE has been involved in
many programs in the areas of health, education,
livelihoods, and disaster planning and response. The
goal is to help disadvantaged and marginalized
women and girls develop skills and find new
methods to make a living. Nykaa is part of it.

19. CORPORATE SOCIAL RESPONSIBILTY
MILAAP
Milaap started in 2010 by three young entrepreneurs
with a single goal in mind: to change people's
attitudes toward giving. Milaap wishes to make
"giving" a more personal, authentic, and long term
experience. Milaap, a crowd-sourcing loan platform,
enables urban, global citizens to have a small but
accountable impact on social issues. You can help
someone by making a reimbursable donation to them
On International Women's Day, Nykaa partnered with
SNEHA to make a difference in the lives of people who
matter most in the world: women. Nykaa pledged to
make a difference in various areas, including maternity
healthcare, child nutrition, violence prevention, and
women empowerment.
INTERNATIONAL
WOMEN’S DAY

20. CORPORATE SOCIAL RESPONSIBILTY
MSWC
It is a Maharashtra-based non-governmental
organization that helps underprivileged women and
children. Through rescue, rehabilitation, and
restoration programs that emphasize education,
vocational training, and cultural activities, the Council
addresses the complex social and medical needs of
marginalized women and children. It has impacted the
lives of 150,000 people.
Indian's assist rural people in sustaining themselves.
Pride reaches out to over 1, 75,000 people each year
with a child-centered purpose focused on health,
education, and jobs. In honor of Mother's Day, Nykaa
organized a CSR activity to raise funds for Sparsh. The
Beauty and Wellness Course in India provide job
options for rural women, particularly girls who have
dropped out of school. 180 rural women have been
trained in basic and advanced beautician courses thus
far. During the Joy of Giving Week, Nykaa backed
P.R.I.D.E.'s effort by donating money to Beauty and
Wellness Co.
P.R.I.D.E

21. CORPORATE SOCIAL RESPONSIBILTY
It works with women and children from conception
to adulthood to interrupt the intergenerational cycle
of ill health and gender-based violence. SNEHA
guarantees that these women have access to the
health care they require at all times. These efforts
have been scaled across Maharashtra and have
programs in 20 communities in Greater Mumbai.
During the global COVID-19 pandemic, Nykaa
partnered with PM cares Fund to help millions of
Indians whose health and economic security were
jeopardized. They asked their customers to give to the
fund's efforts to improve research, increase disaster
management, offer essentials to medical personnel,
and build emergency response capacities. They
complemented each other.
SNEHA PM CARES FUND

22. CORPORATE SOCIAL RESPONSIBILITY
Through high-quality education support and resources Nanhi
project is undertaken. Academic assistance, material support (school
bags, books, shoes, and uniforms), and social support (encouraging
parents and communities to actively participate in their daughters'
education) are all part of the initiative. Nykaa has been dedicated to
educating young women and providing opportunities for them to
achieve their aspirations. Due to their partnership, they make a
difference in the lives of more than 100,000 Nanhi Kali-supported
girls.
NANHI

23. CREDITS: This presentation
template was created by Slidesgo,
including icons by Flaticon, and
infographics & images by Freepik
THANKS!
Anushka Ghosh A018 40308190049
Arunima Ghosh A017 40308190013
Shrenik Shah A039 40308190035
Mallika Shah A044 40308190048
Mitali Parihar A032 40308190056