Apple's vision focuses on innovating through collaboration, simplicity over complexity, and admitting mistakes. Their mission is designing computers and software like Macs, iOS, and apps while revolutionizing music and mobile phones. Key milestones include the Apple II launch, 25 billion songs sold, 50 billion apps downloaded, and selling over 500 million iPhones and 1 billion iOS devices. Apple has achieved awards for design and technology leadership. Their corporate culture emphasizes self-motivated individuals, simplicity, specialization, and being directly responsible.

1. My Dream Company
Apple

2. Vision :
• Making Great products
• Focusing on innovating
• Believing in deep collaboration and cross pollination
• Believing in the simple not the complex
• Admitting wrong and the courage to change
• Making a significant contribution

3. Mission :
• Designs Macs, OS X, iLife, iWork and professional software
• Bringing music revolution
• Reinventing the mobile phone
• Defining the future

4. Growth :

5. Milestones :
• launch of Apple II
• 25 billionth purchased song
• 50 billionth downloaded application
• 500 millionth iPhone
• one-billionth iOS device
• privacy grounds: Apple vs. FBI

6. Achievements :
• Brand of the Year
• Tech Emmy Award
• Apple Design Awards/Human Interface Design Excellence (HIDE) Awards
• Fastest-selling PC in history
• Leading company in the field of technology
• National medal

7. Corporate culture:
• Ruthless
• Self-motivated individuals
• Decision making in the hand of the people
• Confusing but delightful
• Brutal and unforgiving
• Directly responsible individual
• Simplicity breeds clarity
• Specialization is the norm at Apple
• Self Esteem and Self Efficiency
• DDADTTTI