Apple
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- Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak and is known for products like the iMac, iPod, iPhone, and iPad. - Jobs returned as CEO in 1997 and helped turn the company around. - Apple designs consumer electronics, software, and computers and has annual revenue of over $19 billion.
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Apple
- 1. Apple Inc
- 2. Introduction • Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. • The company's best-known hardware products are the iMac, iPod, iPhone and the iPad
- 3. History • Apple Computer founded in 1976 – Jobs had to convince Wozniak to turn Apple into a company – Ronald Wayne was 3rd founder of Apple Computer and designed first logo- – resigned a year later
- 4. History Continued • Apple became incorporated in 1977, agency designed colorful logo • In 1985 Wozniak left Apple and pursued other interests • 1997 Jobs officially returned to the CEO position – Also serves as a director of Disney – Co-Founded Pixar Animation Studios
- 5. • Company • Marketing • Products Overview
- 6. • Established on April 1, 1976 in California (Cupertino) • Starting capital • Steve Jobs: 1.750 $ • Revenue - US$ 19.3 Billion FoundationFoundation Locations Headquarter Founder Employees Company
- 9. • California (Cupertino) Foundation Locations Proposed HeadquarterProposed Headquarter Founders Employees Company
- 10. • Steve Jobs • Steve Wozniak • Ronald Wayne Foundation Locations Headquarters FoundersFounders Employees Company
- 11. • Employees – 23,100 part time – 56,787 full-time Foundation Locations Headquarter Founder EmployeesEmployees Company
- 13. • Apple DOS • iPhone / iPod OS • Mac OS X • iLife / iPhoto / iMovie / iWork • Logic Pro SoftwareSoftware Quicktime Online Hardware iPods Products
- 15. • iTunes Store • App Store Software Quicktime OnlineOnline Hardware iPods Products
- 17. • iPod • iPod Touch • iPhone • iPad Software Quicktime Online Hardware iPodsiPods Products
- 18. Products Overview • Personal Computers • MacBook® Pro • MacBook® • MacBook Air® • Mac® Pro • iMac® • Mac® mini • Xserve® • Mobile Devices • iPhone® • iPhone®3G • iPhone® 3GS
- 19. Products Overview • Tablet Computer – iPad ® – iPad 2 ® – iPad 3 ® • Portable Digital Music and Video Players – iPod® shuffle – iPod® nano – iPod® classic – iPod® touch • Other Products & Services – iTunes® 9 – Apple TV® – iLife® ’09 – iWork® ’09 – Logic Studio® – Safari®: – QuickTime® – MobileMe™ – AppleCare®
- 20. Target market 1) Middle/Upper 2) People who like to have fun with technology. 3) Music enthusiasts 4) Professionals in media and design.
- 21. Competitors – Personal Computers • Dell, HP and Sony along with many others • Operating system and computer software differentiates Apple – iPod • SanDisk, Sony, Phillips and many others • Louder • Complementary products – iPhone • Blackberry, LG, Samsung, Motorola, Palm, etc. • Full browser • Only AT&T – IPad • Samsung
- 22. Market Share
- 23. Marketing strategy • Ignore Critics • Turn the Ordinary into Something Beautiful • Justify Price • Communicate in the Language • Extend the Experience • Become “The Name” – the brand
- 24. SWOT Analysis Strengths Weaknesses Strong brand image Robust financial performance Focus on research and development Very few viruses and other malicious software Product recalls Patent infringement Not much free or inexpensive software on the market Opportunities Threats Smartphones New retail stores Intense competition Uncertain global economic conditions Declining PC sales Dependence on specific suppliers
- 25. Top Three Competitors • Microsoft – Controls about 94% of Operating Systems – Makes products that last a long time. – OS is compatible with everything • Hewlett-Packard – Top competitor in PC sales – Controls large segment of business market – Does not offer other products other than PCs and accessories • Dell – Weakest competitor of top 3 – Provides computers for businesses, schools – Behind HP in PC sales – Does not offer other products other than PCs and accessories
- 26. Recommendation • Price reduction • more careful about environment • Increase sales network