Apple Inc. earns US$300,000 per minute through innovative products. Tim Cook believes Apple's purpose is making great products. Apple is unique in its focus on innovation through identifying consumer needs, incremental improvements, and cultivating new ideas within employees. The iPod, iPhone, and iPad launches were significant for Apple's strategy, demonstrating innovative design, marketing, and creating new consumer bases. While Apple continues to transform industries, its future focus may include environmental innovation, accessibility, and new technologies.