The document provides tips for effective communication. It discusses how the sender should have clear thoughts and objectives before communicating. This includes understanding the purpose of communication and having a clear message to transmit. The sender then needs to encode the message for the receiver in a logical way using simple words, single words for phrases, verbs for nouns, and avoiding ambiguities. Proper punctuation and sentence structure are also important to ensure the receiver understands the exact idea.

4. The process of communication starts with the sender
and thus the sender has to be clear both in thought
and expression , in order to communicate effectively .

6. Before communicating , the sender should have clear thought for
which he should be clear in following three points :
 What is objective of communication ?
 What actual message is ?
 Which is suitable medium for achieving the purpose ?

8.  The sender transmits the message through a medium to the
receiver
 For which he has to encode the message in a way that it is
logically and sequentially coded.
 So that receiver can get exact idea of the transmitter's mind
after decoding it.
 To encode the message , the sender needs words , here sender
should be very careful about the meanings of the words and
their organization.

10. Pompous (Avoid
them)
Simple (Use them)
Demonstrate show
Visualize see
Utilizes use
1. Use of simple words
Example:

11. 2. Use of single words for long phrases
Example: Long Phrases (avoid
them)
Single Word (Use
them)
at all time always
at a later date later
for the purpose of for

12. 3. Use verb for noun
Example: Using nouns
(difficult)
Using verb (Simple)
Come to a conclusion conclude
Make a decision decide
Submit a proposal propose

13. 4. Avoid double entry
Example: Double entry simple
11 am in the morning 11 am
Previous experience experience
End result result

14. 5. Use of concrete expression
Example: Vague and general Concrete and
effective
Goods are soon being
dispatched
Goods will be dispatched
on 2nd July
This piece of jewelry is
inexpensive
These beautiful earrings
coast only 950
Your savings earn a high
rate of interest
Your savings earn 10%
interest compounded

15. 6. Prefer active constructions
Example: passive (awkward) active (elegant)
Your efforts are
appreciated by all of us
All of us appreciate your
efforts
Your report will be
discussed by a
committee
A committee will discuss
your report
It is thought that these
price are on higher side
We think these prices to
be on the higher side

16. 7. Avoid excessive use of the infinitive
Example: Action in the
infinitive (indirect)
Action in the verb
(direct)
It is the duty of the
cashier disburse salaries
The cashier disburses
salaries
It is my job to
supervise……………
I supervise……………..

17. 8. Avoid jargon
Example: Formal and stiff Simple and
preferable
This is to
acknowledge……………
Thank u for
your…………….
We will contact you at an
early date
We shall write to you
soon
We shall advice you We shall let you know

18. 9. Avoid ambiguity
Example:
About sentence and
punctuation (avoid
them)
use them
Please send me two
copies of history of
England and business
English
Please send me
one/….copy history of
England and one/….copy
business English
Only the report has been
checked by the manager
Use sense and placed
“only” perfectly
GO. SLOW WORK IN
PROGRESS
GO SLOW. WORK IN
PROGRESS

19. 10. Use short sentence
Rules:
 Use one sentence to express only one idea
 If a sentence runs beyond 30 words, it is better to break it
up into two sentences