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Apple inc
- 3. SWOT Analysis Strength Innovation by Continuous Development Marketing and Advertisement Product Quality Stores Weakness Pricing Special Software for MAC Patent Infringement Opportunity High Demand for IOS and OSX based devices iTV and iWatch launch Cooperation Apple-IBM Threat Efforts from Competitors Online music market
- 5. “Some people see innovation as change but we have never seen it like that. It’s makes thing better” Tim Cook
- 6. 7 Notion of Innovation See the future through the eyes of your customer Use digital technology to create tools for customers Intellectual property and brand power are key assets Build a championship team Innovation is a state of mind Speed is critical, so push your organization Partner up if you’re not the best
- 8. • Apple launched iPod in Oct 2001 • Apple exemplified its design skills and looked, felt, and operated like no other device • It was changing the way people listened to and used music • iPod has gone through a series of re- generations, adding features like photo, video, and radio capabilities along the way
- 9. • Apple reached its impressive market domination through a combination of shrewd product innovation and clever marketing • “Push” and “Pull” marketing strategies
- 10. • Apple launch iPhone in June 2007 • With plenty of features like touch screen pad, virtual keyboard, internet and e-mail capabilities, the iPhone launched to huge customer excitement
- 11. • iPhone became a game changing technological invention • Steve Job declared it as “the most successful product launch in Apple’s history”
- 12. • iPad was launch in April 2013 • The multitouch device combined the look and feel of the iPhone with the power of a MacBook • It gave consumer access to music, books, movies, pictures, video games, documents and thousands of application at the touch of finger without mouse or keyboard.
- 13. • Accompanied by powerful marketing campaign, inspired consumers to do anything with their iPad. • Creating movies, building wind turbines, studying coral reefs and making mountain climbing safer
- 15. R&D Top Priority $4.5 Billion in 2013 $3.4 Billion in 2012 $2.4 Million in 2011 Launching new Products ProducingCreating
- 16. Apple’s Product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect? • Always focus on developing technology, design and innovation • Identify new opportunity in market • Apple has its own operating system i.e. IOS where most of its application are developed around IOS • Apple face serious competition from its smart phones, tablets and other handheld devices from Samsung and HTC
- 17. How important was the iPOD to Apple’s current success? Discuss the significance of the iPhone’s and iPad launches to Apple’s new-product development strategy? • Different with other devices • Transform the way people enjoy in music • A halo effect helped increase Apple’s share in its other market • iPad and iPhone has made its mark in both personnel and professional use
- 18. It has been few years since Apple’s last epic innovation. What’s next for Apple? • HomePod is Apple's first Wi-Fi connected smart speaker, designed to compete with existing smart speakers • Apple has been updating the Apple Watch – Fourth Generation model • iPhone 8, 8 Plus, and X introduce support for Qi-based inductive charging for the first time, allowing them to work with Qi-certified chargers • Second-generation AirPods case • New versions of the software that runs on iOS devices, Macs, the Apple Watch, and the Apple TV
- 20. Recap • About the Company • SWOT Analysis • Innovations • New product category – iPod, iPhone, iPad and their Marketing Strategies • Advertisements • Question and Answer Analysis
- 21. Disclaimer Created by Ajit Maurya, IMI Bhubaneswar during Marketing Internship with by Prof Sameer Mathur, IIM Lucknow.