Success Story Of Dhirubhai Ambani Ji

Success Story Of Dhirubhai Ambani Ji

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  PRESTIGE INSTITUTE OFMANAGEMENT & RESEARCH Success Story of Late. Dhirajlal Hirachand Ambani ( DHIRUBHAI AMBANI ) Founder of RELIANCE INDUSTRIES Submitted By- 1. Anand Vijay Singh 2. Naveen Dethliya 3. Raj Singh Patel 4. Siddhesh Shah 5. Satyakant Gour 6. Uday Sharma 7. Vivek Patidar
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  Introducton:-  Name :-Late. Dhirajlal Hirachand Ambani  Born :- 28 December1932 at Chorvad Gujarat, India  Died :- 6 July 2002 (aged 69) Mumbai,Maharastra,India  Cause of death :- Stroke  Nationality :- Indian  Occupation :- Founder of RELIANCE INDUSTRIES Founder of RELIANCE POWER Founder of RELIANCE CAPITAL etc.  Spouse :- Mrs. Kokilaben Ambani  Children :- Mukesh Ambani Anil Ambani Neena Kothari, Deepti Salgaonkar  Awards :- Padma Vibhushan DHIRUBHAI AMBANI
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  Background  He wasborn into a Modh Baniya family, in Chorwad village in the district of Junagarh.  His father Hirachand Govardhandas Ambani was a school Teacher, & his mother was a house wife.  He has four siblings – Trilochaben,Ramnikbhai,Jasuben & Natubhai.
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   He hadstarted his initial education in his village school, and after five years of his initial education he went to Junagarh to study further.  In his teenage, Dhirubhai showed a great deal of skill in retailing, selling oil , though not an academically brilliant student , Dhirubhai displayed exceptional leadership skills. Schooling And Teenage Life
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  Patriotism, Inspirational And LeadershipQualities  Dhirubhai’s confidence and organizational skills were tested when he defied the Junagarh Nawab’s ban on rallies and hoisted the Indian flag to celebrate country’s independence.  His first speech inspired many and he became Hero.  Then, Dhirubhai participated in the Praja Mandal Protests,thus associating with patriotic rebel leaders who supported joining India. The Nawab ultimately yielded and Junagarh become a part of independent India.
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  Dreams That CameTrue  16-year old Dhirubhai, who started dreaming about a new and progressive India,where Industries would develop at an unprecedented rate and larger-than-life dreams of industrious young men would come true.  His father’s failing health and family’s financial crisis.however,forced Dhirubhai give up his education and political interests and made him to set off to Aden (YEMEN) to find work.
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  DhiruBhai Ambani’s Early Career:- At, Aden,he started working as a clerk with A. Besse & Co.-one of the biggest trading firms in the region.  Dhirubhai made good use of this opprtunity and learnt much about commodity,trading,imports and exports,wholesale merchandising, marketing, and sales and distributions. Learned Accounting Knowledge.  He learnt about currency trading from the people of various nationalities whom he met at the port and mastered in accounting,book keeping and drafting legal documents.  In 1954, after marrying KOKILABEN, Dhirubhai was sent by his employer to work in the Shell oil Refinery. Having learnt the oil trade , Dhirubhai started to dream of owing his own refinary someday.
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  Back To India Towards the end of decade,when all the Indians in Aden were migrating to Britain, Dhirubhai Ambani decided to return to India and become the part of phenomenal growth that country had been awaiting.  Back in India Dhirubhai found that he had very little capital to go into any purposeful business.  He eschewed the idea of opening up a small grocery or cloth shop. He immediately got in touch with his Arabian contacts, offering to export spices, and other Indian commodities at very low prices.
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  Emerging Reliance Commercial Corporation RELIANCE COMMERCIAL CORPORATION was born. Excellent service was its hallmark and trust became an important factor when people traded with RELIANCE.  His margins were low ; however, Dhirubhai chose to deal in bulk and orders started coming .
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  Dhirubhai Ambani becoming PolysterPrince:-  After the success of RELIANCE COMMERCIAL CORPORATION , Dhirubhai decided to enter in Textiles Industries . Dealing in Textiles was a risky business as the fluctuations in the prices were quite high.  Dhirubhai however, learned the tricks quickly and realized that there was more money in the business. He borrowed heavily and embarked on a journey that took him to dizzying heights.
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  Setting up firstTextile Mill:-  Setting up first textile mill in Naroda , Ahmedabad, was the biggest hurdle of his life. With the other mill owners opposing the sale of Vimal , the polyester brand.  Dhirubhai and his team of highly motivated sales personnel cut through the middleman (wholesalers) and went straight to the retailors. By this many numbers of retailers wanted to sell “Only Vimal”.  A sound of marketing strategy backed up the product and all of the India was soon wearing textiles that came out Reliance factory. He equipped his factory with the best technology and could scale up the rise in demand.
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   Dhirubhai AmbaniShowing Institutional Representatives the technology installed in Naroda Plant.
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  Success Factor:-  Hecould all this just because he could dream, and dream big.  Here are , some inspiring quotes which gave wings to Dhirubhai’s dream:-  Think Big, think Fast, think Ahead.Ideas are no one’s monopoly.  If you don’t build your dream,someone else will hire you to help theirs.  If you born poor it’s not your fault but if you die poor it’s your fault.
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   You donot require invitation to make profits.  Meeting the deadlines is not god enough, beating the deadlines is my expectation.  We cannot change our rulers,but we can change the way they rule us.  Between my past,the present and the future, there is one common factor;Relationship and Trust.This is the foundation of our growth.  The Enterpreneurship comes only from risk – taking.
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  Business:-  High Financeone of Dhirubhai’s key areas of success. He raised a great deal of money by issuing six series of convertible debentures and then converting them to equity shares at a premium .  Reliance later diversified into ENERGY ,POWER, INFRASTRUCTURES SERVICES,RETAIL,CAPITAL MARKETS ,TELECOMMUNICATIONS,LOGISTICS & INFORMATION TECHNOLOGY.  By the time Dhirubhai died in 2002, his sons Mukesh Ambani & Anil Ambani had taken over the charge of Reliance Industries Limited and Dhirubhai had become a national hero.
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   The growthof Reliance Industries was unprecedented and of the likes that had not been imagined until then. Reliance went from of a turnover of Rs. 70 Crore in the mid-1970s to being a Rs. 75,000 Crore empire in 2002.and Today overall Reliance Empire has market cap of about US$ 130Billion (871 Kharab rs.) .  Dhirubhai started his company with 500 employees in 1975 ,which increases upto 35,000 employees in 2002 and in current year Reliance Group has app. 1.50 Lakhs employees.  RELIANCE INDUSTRIES serves their services in all over the world.
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   https://en.wikipedia.org/wiki/Dhirubhai_Ambani Reference:-