This document provides an overview of Sony Corporation, including its products, mission and vision, benefits, objectives, marketing mix, differentiation, competitors, SWOT analysis, and case studies. Sony is a large multinational technology company known for electronics, gaming, and entertainment. The summary highlights Sony's focus on innovation, quality products, research and development, and adapting to changing consumer markets.

3. Table of contents
1
Introduction
2
3
Origin of the name
4
5
History
PRODUCTS
MISSION AND VISIONS
6
8
9
10
Marketing Mix(Place)
9
7
BENEFITS
COMPETITORS ANALYSIS
11
CASE STUDY
OBJECTIVES
DIFFERENCIATION
SWOT ANALYSIS

5. INTRODUCTION
• Multinational corporation
headquartered in Mintao
(Japan).
• One of leading manufacturers
of
electronics, video, communica
tions, video game consoles
and information technology
products for the consumer
and professional markets.
• The company's slogan is Sony.
Like no other.
• Sony corporation is the
electronics business unit and
• the parent company of the
FINANCIAL
SERVICE
ALL OTHER
GAMES
ELECTRONICS
SONY
BMG
PICTURES
SONY
ERICSON
TV LCD

6. History

7. History(Cont…)

9. Consumer & professional
electronic equipment
Communication & informationrelated equipment
Semiconductor
Electronic devices & components
Battery
Chemicals
PlayStation
Blu-ray
Products of sony

11. Mission & Vision
• Mission - Sony is working to
create value for its stake
holders, and improve the quality
of life for the next generation
through their innovations.
• Vision - They seek new
approaches to transform their
ability to achieve both profitablity
and sustainable growth.

12. Benefits
The new solution has resulted in the following benefits:
• Sony was able to attract more visitors to the web site and
encourage them to shop online by providing a more
personalized experience.
• It provided real-time visibility into all aspects of the business to
internal stakeholders resulting in efficient decision making.
• It enabled centralized management and reporting by system
administrators resulting in more active involvement and
effective monitoring.
• Because the system maximized the use of the Microsoft eCommerce platform, it took relatively less time to go from
design to deployment.

13. Objective
• To know the consumer behavior
about the product.
• To know the kind of feature and
service providing to get loyal
customer.
• To know the competitor strategy
against the Sony and that effects
Sony sales or not.
• To kind of promotion that using to
distributors and what is their
behavior about Sony brand in
between so many brands.

14. Marketing Mix(4P’s)
1.
2.
3.
4.
Product
Price
Place
Promotion

15. Differentiation
• It is the ability of a brand to be able
to distinguish itself from its
competitors.
• A brand should be as unique as
possible.
• Brand health is built and maintained
by offering a set of differentiating
promises to customers and
delivering those promises to
average value.
• Knowledge is the extent of the
consumer’s awareness of the brand
and understanding its identity.

16. Competitor Analysis
• There is two most competitor in
panel Samsung and LG.
• In case of Camera Nikon and Canon
is strong competitor.
• For capturing the panel market LG
giving the IPS panel at a low price
and Samsung giving the full ID on
maximum model at low price.
• But in case of home theater or
music system there is no any
competitor of Sony brand.
• It covers the 95% market of India.

17. SWOT ANAYSIS
1. STRENGTHS






Innovation
Quality
Product differentiation
Location
Repetitive Buyers
Strong Corporate brand identity
i. Ranked 29th in top 100
ii. Sony brand value will be
increased yearly
 Service center
 Sony’s Research and Development
abilities

18. CONT….
2. WEAKNESS
 Maintain Multiple Function
Lack of promotion
Low as sales
 Too expensive and far away
from consumers
 High shipping and long deliver
process
 This all effects Sony’s
operating performance

19. CONT….
3. OPPORTUNITIES
 Focus on emerging market’s
economies
 Sony has gained success in India
Market
 Sony’s growth depends on
performance in emerging markets
 Potential to become best Gallery
 Sales can be increased
 In India plans to introduced new
region language games
 Sony transferring technology for its
games from its London studio to
India

20. CONT….
4.Threats
Unfavorable foreign exchange
rate
Sony’s international market sales
value 75.8%
Japan’s currency appreciated
against US dollar and Euro
Sony’s products more expensive;
sales to drop
Worsening economic situation
Sony’s main markets are
US, Japan, and Europe; all suffered
economic downturn
Laws and regulations
Protect environment, human
health, and safety

21. Case Study
• Sony has followed bring it first strategy.
• Others followed Sony for the launch.
• 10-percent of the company’s sales were
committed to research and development.
• Rapid innovation
• Out-dating it’s own product.
• Launching only when market is ready.
• Changes in the consumer marketplace
rather than by defense industry
expenditure.

22. Conclusion
•The current marketing mix which Sony
Corporation has is satisfactory to
customer needs. As it can be clearly
seen that Sony as a company has
expanded its products & services from
electronic and digital devices to
television broadcasting (SET) &
entertainments like music (Sony BMG) &
movie production.
•In providing a wide range of products &
services with high quality, Sony has by
far influenced most of the consumers
perception favourably towards its
products.