3. Introduction
• Apple Inc (formerly Apple Computer, Inc.) is an
American multinational corporation with a
focus on designing and manufacturing
consumer electronics and closely related
software products
5. Innovative statement by Apple CEO John Sculley
IF U COMPLETE ALL OF YOUR SCHEDULE WORK TODAY
THEN THE COMING 2 DAYS WILL BE BETTER
6. Innovative & motivating statement by present Apple CEO TIM COOK
ITS NOT THE COMPANY WHO HELPS THE EMPLOYEE TO SURVIVE
INFACTS ITS THE EMPLOYEE WHO HELPS THE COMPANY TO SURVIVE
7. Company profile
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
8. vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
9. mission
“the Company is committed to bringing the best
personal computing, portable digital music
and mobile communication experience to
students, educators, creative professionals,
businesses, government agencies, and
consumers through its innovative hardware,
software, peripherals, services, and Internet
offerings.”
20. Differentiation Strategy
• Unique Features and characteristics
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rapid Innovation
21. Strengths& weaknesses
strengths
• Branding
• Innovation
• Differentiated Product
• Ease of Use
• Superior Quality
• Retail Strategy
• Marketing and Sales
• Customer Loyalty
• Online Sales
weaknesses
• High Price Proprietary
System
• Niche Market
• Cannibalization
