Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Introduction to digital marketing
Topics
Traditional Vs Digital Marketing
Concept : Digital Marketing
Digital Marketing Channel
Stages of planning
SEO (Search engine Optimization)
Using digital marketing (make it local)
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Introduction to digital marketing
Topics
Traditional Vs Digital Marketing
Concept : Digital Marketing
Digital Marketing Channel
Stages of planning
SEO (Search engine Optimization)
Using digital marketing (make it local)
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of
experience in the digital marketing space. He has a vast knowledge of the social media
marketing space and is an expert in leveraging the power of social media to drive business
growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing includes Internet marketing techniques, such as
Search Engine 0ptimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display Advertising
Online Marketiong
Visit:https://www.apponix.com/Digital-Marketing-Institute/Digital-Marketing-Training-in-Bangalore.html
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
The world of marketing is being redefined with mobile phones. The old world methods of marketing just don't make sense. It needs a new order and new thinking. Marketers need to get rewired to do this form of marketing with mobiles!
Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge CollegePurplegator
As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments.
As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future.
ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
short presentation about the latest SoMe developments, stats but also o view on how to integrate SoMe within Customer Lifecycles en customer experiences
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
Here is an in-depth presentation that overviews twenty two (22) qualitative data methods that can be used in marketing research. For more great FREE resources, join us on facebook today at www.facebook.comb2bwhiteboard.
Or visit our website: www.b2bwhiteboard.com
The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%) including emotion proceeds in subconscious area that is below the levels of controlled awareness. For this reason the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.
visit: www.b2bwhiteboard.com
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on facebook today: www.facebook.com/b2bwhiteboard
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. Definition
• Mobile marketing is broadly defined as the
use of the mobile medium as a means of
IMC communication. It distributes any form
of promotional or advertising messages to
customers predominately through wireless
networks.
3. Quote
Mobile marketing is the most personal
medium available. People run their lives off
their mobile. It’s business, it’s personal, it’s
information gathering. It’s on 24/7. We call it
the “brand in the hand.”
Quote: Global Media Manager, Adidas International
4. Need to be mobile friendly
• Consumers are on the move, but less than
5% of Websites are Mobile friendly.
Businesses need to develop a Mobile
version, optimise for Mobile SEO, integrate
your CMS and Customer systems, host, and
even monetise through 3rd party marketing.
5. Amex Daniel Campaign
• American Express and their Agency Neo Ogilvy approached
Big Mobile looking to take the Realise the Potential 'Daniel'
campaign beyond traditional offline and online media and
communicate the message, that American Express sees its
customer as a person, not a number.
• The request was simply “amplify the campaign please and
take it somewhere new and different”.
• The creative borrowed the integrated 'Daniel' campaign's look
and feel and prompted click-through.
• They re-engineered the ultimate alphanumeric typeface
American Express had created so when people entered the
Realise The Potential 'Daniel American Express mobile site,
they could manipulate the typeface to create their personalised
name-tag design.
• Once they had designed their name-tag we invited them to:
• Download it for use as a screensaver on their mobile
• Receive a file via email to personalise their desktop
• Share their name-tag, by posting it directly onto their
Facebook page
• Or even order a fridge magnet of their name-tag to be mailed
to their home.
• In 7 weeks, over 100,000 people decided they wanted to be
'more than a number' through the Mobile campaign, and
created their own name-tag.
• Over 20,000 took it one step further, and their name-tags
made onto their Mobile screensavers and fridges, and onto
their Facebook updates all highly effective brand prompts.
6. Nike Id
• Nike erected a large, interactive billboard in
Times Square.
• Passers-by could use their cell phones to
text in their own custom design and receive
a free pair of Nike IDs.
• In Wheeler and Keenan's video, individuals
went nuts when they saw their own shoes
posted live on the Jumbotron in front of
them.
• Though Nike gave away 3000 pairs of shoes
in this promotion, Users had the distinct
impression that users were just as excited
by their design on the billboard as they were
by the free footwear.
• Very successful participation and it created
great brand excitement.
7. Emirates FIFA
• Leverage Emirates global sponsorship with
the 2010 FIFA World Cup.
• Drive innovation by using mobile
• Due to the time difference, harness World
Cup fever through mobile – the first device
users check each morning.
• Exclusive sponsorship of the FIFA World
Cup on mobile, through Optus’ official
coverage.
• Sponsorship included:
• Mobile Banner advertising on the global
FIFA site, Optus FIFA World Cup site and
on the Big Mobile ROC Sport (ESPN Soccer
net, News.com.au etc.)
• Integration into the Optus FIFA World Cup
coverage . Including brand integration, pre
and post rolls and more.
• Large scale mobile campaign site with
Emirates tactical offers and campaign
content.
• The campaign was a Great example of
collaboration between publisher, media,
creative and client
• Profile raising campaign with sponsorship,
8. Jaguar XF
• Build brand awareness of Jaguar XF and
encourage target audience to explore the key
features of the car.
• Mobile banners ran across Big Mobile's
premium Business and Finance category
• Tailored sponsorships and integration within
The Australian Business and News.com.au
• Branded Jaguar XF mobile site optimised for
mobile handsets featuring gallery, videos,
request a brochure and much more.
• Simple and elegant mobile design principles
were used
• Sponsorship and integration placements
resulted in the highest click thru rates. The
Jaguar XF promotion offer was the most
visited section of the Jaguar mobile site.
• Overall a very strong click thru rate for the
campaign. Over 19,000 visitors to the mobile
site.
9. Mobile Marketing Success Factors
• Relevance to the consumer
• Invitation to participants
• Entertaining and visual impactful
• Drive to achieve a specific action
• Integrated with other IMC media if relevant
• Simple and clear message
10. You are welcome to contact Nigel Bairstow at B2B
Whiteboard your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
http://twitter.com/#!/b2bwhiteboard