The document compares traditional and digital marketing, highlighting that traditional marketing uses outbound methods to push information one-way, while digital marketing encourages engagement and interaction, allowing for rapid sharing and feedback. Traditional marketing is structured and long-term, whereas digital marketing allows for adjustments based on customer responses. In today's market, a strong online presence is essential for businesses to effectively reach and engage their audience.

1. Traditional vs Digital
Marketing
Business owners often have this burning question on their minds - what
form of marketing should I use that will drive more customers?
WWW.AIRR.ME
Traditional
Marketing
Digital
Marketing
Traditional marketing is a form of
pushing marketing or outbound
marketing wherein you “push”
information on people who may or
may not want to know more about
your company and its products. The
relationship between the advertiser
and the audience is just one-way.
Digital marketing has the ability to
go viral. Using social media shares
enables your messages to be shared
incredibly quickly.
VS
The relationship and communication
is between the advertiser and the
audience is just one-way. It is more
like you are throwing information in
front of people and hoping that they
decide to take action.
Digital marketing utilizing social
channels to increase engagement
and interactivity. There can be plenty
of direct contact between the
audience and the business resulting
in some very valuable feedback
opportunities.
Traditional marketing is always well-
planned out, with the campaign
covering a long length of time
following a specific schedule.
Though digital marketing does involve
long-term planning of scheduling and
planning ad campaigns, there is much
more room for adjustment along the
way. This is due to the increasing
customer feedback available via means
of the advertisement. Hence, as the
campaign continues, more edits on
advertisements will be made.
Though traditional marketing may still have its place in a general
business’s marketing mix, it is diminishing in the digitally based world. In
businesses today, it is crucial to have a website and to use this technology
as a means to interact with existing customers and potential customers.
Marketing a product to the the right audience is the best way to get the
brand name out and make sales.
Sources :
http://digital-marketing-strategy.weebly.com/digital-marketing.html
http://www.forbes.com/sites/davelavinsky/2013/03/08/is-traditional-marketing-still-alive/
https://www.leapfroggr.com/marketing-roi/
http://macraes.com/blog/digital-marketing-vs-traditional-marketing/