Mobile Marketing Overview
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This document discusses mobile marketing. It defines mobile marketing as marketing done on mobile devices like smartphones. Some benefits of mobile marketing mentioned include reaching users anytime and anywhere, user-initiated engagement, and ability to closely track user responses. Statistics provided show Indonesia has high mobile penetration rates. Common mobile marketing tactics discussed include SMS, MMS, mobile apps, mobile web, QR codes, and location-based services. Case studies are presented on how Crocs, Adidas, Lancome, and Dairy Queen successfully used various mobile marketing strategies like mobile coupons and apps.
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Mobile strategy for big-box retailers. Discussion on both short-term and long-term strategies in Smartphone platform selection, mobile applications, mobile coupons, and mobile marketing with location based services.
REMOTE SENSING AND GEOGRAPHIC INFORMATION SYSTEM BASED ROUTE PLANNING
With the progression of innovation and present day science, individuals are expecting data about the area
of any protest for following purposes. GPS is a framework which has been executed and is open with no
confinement. Having the office of GPS, we require a GPS gadget to compute the area from the data taken
from GPS. This paper exhibits an examination on Area Based Services and is coordinated on finding and
following of Android gadgets. In this usage I am utilizing Global Positioning System (GPS) and Web
Services, and android advanced mobile phone gadget Bhuvan Geotag for Route Planning since Android
gadgets have a worked in highlight of GPS benefit. Some most recent requesting devices and innovation
utilized for this execution are Java, AVD, WAMP etc. A Location-Based Service (LBS) gives data and
administration of the topographical position of the cell phone. This should be possible through the portable
system and using the capacity to influence utilization of that data. So as to decide the area of client's cell
phone in a LBS application, situating advances or a situating part. For example, satellite situating, cell
organize situating, WLAN stations or radio signals is required. Subsequently the greater part of the present
LBS administrations don't require clients to enter area physically, for example, giving road name or postal
district. Specialist co-ops are likewise required since they offer unique sorts of LBS administrations to
clients and are in charge of preparing administration asks for and reacts back by sending ask for comes
about. Servers can compute areas or position, scan for a way or seek particular data with respect to use
position. Typically all the data asked for by clients are not store and keep up by the Service suppliers,
geographic information are gather and put away by content supplier information. For example, Location
based related information are additionally gather and store by the content supplier. Administration servers
will demands and process these information and after that came back to clients
Remote Sensing and Geographic Information System Based Route Planning
With the progression of innovation and present day science, individuals are expecting data about the area
of any protest for following purposes. GPS is a framework which has been executed and is open with no
confinement. Having the office of GPS, we require a GPS gadget to compute the area from the data taken
from GPS. This paper exhibits an examination on Area Based Services and is coordinated on finding and
following of Android gadgets. In this usage I am utilizing Global Positioning System (GPS) and Web
Services, and android advanced mobile phone gadget Bhuvan Geotag for Route Planning since Android
gadgets have a worked in highlight of GPS benefit. Some most recent requesting devices and innovation
utilized for this execution are Java, AVD, WAMP etc. A Location-Based Service (LBS) gives data and
administration of the topographical position of the cell phone. This should be possible through the portable
system and using the capacity to influence utilization of that data. So as to decide the area of client's cell
phone in a LBS application, situating advances or a situating part. For example, satellite situating, cell
organize situating, WLAN stations or radio signals is required. Subsequently the greater part of the present
LBS administrations don't require clients to enter area physically, for example, giving road name or postal
district. Specialist co-ops are likewise required since they offer unique sorts of LBS administrations to
clients and are in charge of preparing administration asks for and reacts back by sending ask for comes
about. Servers can compute areas or position, scan for a way or seek particular data with respect to use
position. Typically all the data asked for by clients are not store and keep up by the Service suppliers,
geographic information are gather and put away by content supplier information. For example, Location
based related information are additionally gather and store by the content supplier. Administration servers
will demands and process these information and after that came back to clients.
Real time mobile Commerce
Mobile commerce is the new wave in marketing that would affect the customers in a new way for the world of shopping experience.
13 Mobile Trends for 2013 and Beyond (April 2013)
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
Digital Marketing & Viral marketing
This PPT goes with Tata Docomo 3G start and viral marketing in various mediums and Bajaj Pulsar viral marketing techniques.
Amit & priya mm3 assignment
This document discusses Docomo's use of viral marketing campaigns in India between 2009-2010. [1] In 2009, Docomo launched a campaign called "Dietalk" that charged 1 paisa per character for SMS and encouraged short messages, garnering over 75,000 participants. [2] In 2010, Docomo launched a campaign called "My3GLife" to generate excitement about 3G that engaged over 250,000 Facebook fans and drove discussion of 3G technology online. [3] Bajaj also utilized viral marketing successfully for its Pulsar motorcycle brand through campaigns like "Definitely Male" and "Pulsar Mania" to target adventurous youth audiences.
Mobile apps jan with notes
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M-Commerce 2010
Mobile commerce (m-commerce) is growing rapidly, driven by innovations like smartphones and app stores. Global revenue from mobile internet was estimated at $37 billion in 2008, with most from digital content purchases. Younger users and those in cities are more engaged with mobile services like social media and news. By 2013, over 80% of Europeans are projected to have smartphones. New payment methods like M-Pesa in Africa show potential. Mobile offers new advertising channels and a way for traditional companies to reach customers. The mobile device context requires tailored services rather than just shrinking desktop websites. Infrastructure lags innovation potential but the Apple App Store model is driving learning and adoption.
Native Mobile Monthly Report - December 2012
1. The document provides a retrospective look at 12 mobile trends from 2012, including the first mobile campaign to win a Grand Prix award, plunging data costs, the growth of mobile banking apps, the rise of visual social networks, and Facebook reaching 1 billion users while focusing on mobile.
2. It also discusses Nokia and Blackberry's differing fortunes in South Africa versus globally, Africa's major growth in mobile connectivity, and Facebook's goal to better monetize its growing mobile user base.
3. The report is intended to help readers easily reference mobile news, events, and developments from both locally and abroad each month.
Marketers Guide To Mobile
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
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#Digital Caribbean: Jonathan Carrigan, CBC, Canada
#Digital Caribbean: Jonathan Carrigan, CBC, Canada
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...
Insights into the Potential for Mobile Media in Africa (By Andrew McHenry and...
The Power of Mobilizing Your Brand - Google Partners Connect Event
The Power of Mobilizing Your Brand - Google Partners Connect Event
REMOTE SENSING AND GEOGRAPHIC INFORMATION SYSTEM BASED ROUTE PLANNING
REMOTE SENSING AND GEOGRAPHIC INFORMATION SYSTEM BASED ROUTE PLANNING
Remote Sensing and Geographic Information System Based Route Planning
Remote Sensing and Geographic Information System Based Route Planning
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Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Boost Your Instagram Views Instantly Proven Free Strategies.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Mastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mobile Marketing Overview
- 2. WHAT IS MOBILE MARKETING? Thursday, December 19, 13
- 3. “Marketing on or with a mobile device, such as smartphone” –Wikipedia Thursday, December 19, 13
- 4. "The use of the mobile phone as media for marketing communication" or "distribution of any kind of promotional or advertising messages to customer through wireless networks" Thursday, December 19, 13
- 5. WHY? • Anytime - Anywhere • Initiated by User • From Exposure to Involvement • Get in the Pocket • Perfect Tracking and Response Media Thursday, December 19, 13
- 6. STATS & FACTS Thursday, December 19, 13
- 7. INDONESIA MOBILE SUBSCRIBERS 237,556,363 Total Population 210,391,300 Mobile Subscribers 43% URBAN 57% RURAL 89% MOBILE PENETRATION source: Techinasia 2012 Thursday, December 19, 13
- 8. MOBILE PHONE TYPES OWNED 20% 6% SMART PHONE BASIC PHONE 74% FEATURED PHONE Redwing 2012 Thursday, December 19, 13
- 9. PROJECTION OF MOBILE PHONE OWNER 52% 2013 Thursday, December 19, 13 2017
- 10. GLOBAL MOBILE - DESKTOP INTERNET USER 2007 Thursday, December 19, 13 2009 2011 2013 2015
- 11. HOW? Thursday, December 19, 13
- 12. SHORT MESSAGING SERVICE (SMS) BECAME INCREASINGLY POPULAR IN THE EARLY 2000s in EUROPE AND SOME PARTS OF ASIA WHEN BUSINESS STARTED TO COLLECT MOBILE PHONE NUMBERS AND SEND OFF WANTED OR UNWANTED CONTENT. Thursday, December 19, 13
- 13. MULTIMEDIA MESSAGING SERVICE (MMS) CAN CONTAIN A TIMED SLIDESHOW OF IMAGES, TEXT, AUDIO AND VIDEO. BRANDS ARE ABLE TO BOTH SEND AND RECEIVE RICH CONTENT TO MOBILE SUBSCRIBERS. Thursday, December 19, 13
- 14. APP-BASED MARKETING WITH THE INCREASINGLY WIDESPREAD USE OF SMARTPHONES, APP USAGE HAS ALSO GREATLY INCREASED. THIS ALLOWS FOR DIRECT ENGAGEMENT, PAYMENT AND TARGETED MARKETING. Thursday, December 19, 13
- 15. IN-GAME MOBILE MARKETING BRANDS ARE NOW DELIVERING PROMOTIONAL MESSAGES WITHIN MOBILE GAMES OR SPONSORING ENTIRE GAMES TO DRIVE CONSUMER ENGAGEMENT. Thursday, December 19, 13
- 16. MOBILE WEB MARKETING ADVERTISING ON WEB PAGE SPECIFICALLY MEANT FOR ACCESS BY MOBILE DEVICES. THE MMA PROVIDES A SET OF GUIDELINES AND STANDARDS FOR RECOMMENDED FORMAT OF ADS, PRESENTATION AND METRICS USED IN REPORTING. GOOGLE, YAHOO AND ALL MAJOR MOBILE CONTENT PROVIDERS HAVE BEEN SELLING ADVERTISING PLACEMENT ON THEIR PROPERTIES FOR YEARS ALREADY. Thursday, December 19, 13
- 17. QUICK RESPONSE (QR) CODES ALLOW A CUSTOMER TO VISIT A WEB PAGE ADDRESS BY SCANNING A 2D IMAGE WITH THEIR PHONE’S CAMERA, INSTEAD OF MANUALLY ENTERING A URL. Thursday, December 19, 13
- 18. LOCATION-BASED SERVICE (LBS) OFFERED BY SOME CELL PHONE NETWORKS AS A WAY TO SEND CUSTOM ADVERTISING AND OTHER INFORMATION TO CELL PHONE SUBSCRIBERS BASED ON THEIR CURRENT LOCATION. Thursday, December 19, 13
- 19. CASE STUDIES Thursday, December 19, 13
- 20. CROCS: MOBILE COUPONS OBJECTIVE: TO PROVIDE CONSUMERS WITH, AND GET THEM TO REDEEM, AN INSTANT SAVINGS COUPON FOR 15% OFF. TARGET AUDIENCE: CONSUMERS BETWEEN THE AGES OF 18 - 50. TACTICS: SIGNAGE WITH INSTRUCTIONS, THE STORE NUMBER AND SHORT CODE WAS PLACED THROUGHOUT CROCS RETAILS. RESULTS: CROCS RECEIVED 94,000 REQUESTS FOR COUPONS DURING THE FIRST MONTH OF THE CAMPAIGN. Thursday, December 19, 13
- 21. ADIDAS: RUN TRACKER OBJECTIVE: TO AMPLIFY ADIDAS SPONSORSHIP OF THE LONDON MARATHON. TACTICS: CREATE MOBILE APP THAT COULD ENHANCE RUNNING IN AND WATCHING THE EVENT. BY USING TECHNOLOGIES USED FOR THE MARATHON - RFID, TIMING MATS, OUTDOOR DIGITAL SITES COMBINE WITH SMS AND WAP. RESULTS: WITHOUT ANY PROMOTION, OVER 10% OF THE COMPETITORS WERE TRACKED, THE APP USED BY 4,320 PEOPLE AND 107,241 PAGES SERVED. Thursday, December 19, 13
- 22. LANCOME: PRODUCT LAUNCH OBJECTIVE: PROMOTE PRODUCT LAUNCH, DRIVE EFFECTIVE BRAND RECALL, AND EVALUATE PERFORMANCE. TACTICS: CREATE AD UNIT OFFERING OPPORTUNITIES FOR DEEP USER ENGAGEMENT AND TARGETED iOS AND ANDROID SMARTPHONES AND TABLETS. USED IN-APP ADVERTISING ACROSS GOOGLE’S NETWORK RESULTS: ON AVERAGE USERS SPENT OVER 11 SECONDS IN AD. COST PER INTERACTION AMOUNTED TO $0.23 CAMPAIGN INTERACTION RATE MEASURED 1,44% POST-CLICK ENGAGEMENT REACHED 13,94% Thursday, December 19, 13
- 23. DAIRY QUEEN: COOL COUPONS OBJECTIVE: INTEGRATE A MMS SOLUTION TO COMPLIMENT DAIRY QUEEN’S SMS COUPON CAMPAIGN. TACTICS: DESIGNED AND SENT FULL COLOR MMS COUPON OFFERS WITH 2D BARCODES THAT HAD CAPABILITY TO BE SCANNED, VALIDATED AND RECORDED VIA POS SYSTEM. RESULTS: REDEMPTION RATES OF OVER 24%. IMPLEMENTATION OF MMS REDUCE CONFUSION FOR BOTH CHECKOUT EMPLOYEES AND CONSUMERS, BECAUSE IT TRACKED IN THE POS SYSTEM. Thursday, December 19, 13
- 24. THANK YOU Thursday, December 19, 13