The document discusses trends in mobile marketing, including always-on delivery, improved user interfaces, the internet of things, and a heads-down culture driven by mobile devices. It provides examples of how user interfaces and applications have evolved for improved usability and consistency across platforms. Statistics are presented on teens' dependence on mobile devices and how mobile technologies have changed content interaction, expectations around user experience, and transmission of personal data.

1. Mobile Marketing April 13, 2011

2. Howdy!

3. Themes:: Always On Delivery User Interface Internet of Things Heads Down Culture

4. Marketing Integration:: MOBILE INTERACTIVE FLASH PRINT DESIGN PUBLIC RELATIONS ADVERTISING VIDEO SOCIAL MEDIA EVENT MARKETING PACKAGE DESIGN NAMING WEB DESIGN LOGO DESIGN INTEGRATED MARKETING Apps, SMS, Sites, QR, Video, Pictures, Social, Search, Location, Video, etc.

5. Interaction with content has changed greatly over the past year with the rising use of social networking, mobile applications and video. “ Don’t tell me, show me.” Video killed the owner’s manual::

6. Application Usage for Mobile Phone Users Always On Delivery:: Source: web.resourceshelf.com

7. Most Important Mediums for Accessing Breaking News Mashable/Mobile Handmark 2010 Survey Always On Delivery::

8. Users expect consistency and ease of use in BOTH their desktop and mobile experiences If you build it WELL, they will come User Interface::

9. User Interface for Mint.com User Interface::

10. User Interface for foursquare.com statistics User Interface::

11. Mobile Websites for Various SmartPhones Interface Frontiers::

12. You transmit data about yourself whether you know it or not. “ Online = Offline” Internet of Things::

13. Nike+ Interactive Running Shoes Internet of Things::

14. Heads Down Culture::

15. 47% of US teens say their social life would end or be worsened without their cell phone 57% credit their mobile device with improving their life Four out of five teens (17 million) carry a wireless device (40% increase since 2004) Generation “C”:: Source: Harris Interactive

16. Always On Delivery User Interface Internet of Things Heads Down Culture Recap::

17. Thank you! [email_address] @jasontherrien