SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.