This document provides an introduction to digital marketing. It defines marketing and digital marketing, and outlines the differences between digital and traditional marketing. Some key statistics about the digital world are presented. The document then discusses various digital marketing techniques, how to choose the best techniques for a business, how to determine the target audience and marketing objectives, and how to measure results. Branding and creating a strategic digital marketing plan are also briefly introduced.

1. Intro In Digital Marketing
By : Eng. Lamiaa Ahmed Sayed

2. Agenda Style
The Definition Of The Marketing And The Digital Marketing
The Difference Between The Digital And Traditional Marketing
The Common Statistics Of The Digital World
01
02
03
04
The Digital Marketing Map
The Effective Techniques In The Digital Marketing In 2018
How do you choose the best way of digital marketing for your business?
05
06

3. Agenda Style
How does the marketer determine the target segment?
How do you determine the digital marketing objective?
How do you measure your results?
07
08
09
10
What is the branding?
Introduction in the strategic digital marketing plan
11

4. What Is The Marketing And The Digital Marketing ?

5. Marketing
It is the management process
responsible for identifying,
anticipating and satisfying
customer requirements
profitability..

6. Digital Marketing
The marketing of products or
services using digital channels to
reach consumers. The key objective
is to promote brands through
various forms of digital media.

7. Digital marketing extends
beyond internet marketing
to include channels that do
not require the use of the
internet. It includes mobile
phones (both SMS and
MMS)

8. The Difference Between Digital
And Traditional Marketing

9. Traditional
Marketing
Traditional marketing refers to the conventional methods of
marketing used ever since the concept of advertisements or
marketing came into existence. This primarily includes the
following modes for brand promotion:
• Newspaper
• Flyers
• Radio
• Television
• Billboard advertising along roads and highways
• Magazine ads

10. Digital
Marketing
Digital marketing is the new age marketing method of the
global realm. With internet finding its application and
benefit in every aspect of life, marketing too has managed
to not only create awareness or promote brands through it,
but also give them a global platform to reach a wider
customer base. It includes the following:
• Business networking sites such as LinkedIn
• Social media sites such as Facebook, Instagram and
Twitter
• Email marketing
• Paid ads
• Blogs
• viral content marketing

11. Digital & Traditional Marketing
Digital Marketing
• Two-way conversation
• Open system
• Transparent
• About you ( interests – preferences )
• Community decision-making
• Unstructured communication
• Informal language
• Paid, Owned, Earned
• Deep Analytics
Traditional Marketing
• One-way conversation
• Closed system
• Opaque
• About ME ( brand focused – benefits)
• Economic decision-making
• Controlled communication
• Formal language
• Paid
• Poor analytics

12. Common Statistic Of The Digital World

28. Digital Marketing Map

31. The Effective Techniques In Digital
Marketing In 2018

33. How do you choose the best way of
digital marketing for your business?

34. 1.What is your business field?
2.Is your target audience (influencers, consumers, payers) there on the
platform?
3.Are your competitors promoting their business using the platform?
4.What are the results (engagement, views, subscribers, followers)
your competitors are getting from that specific platform?
5.What kind of content do you plan to create? Will it be more of image-based
content, blog post links, or video content?

35. https://www.socialmediatoday.com/news/how-to-choose-the-best-digital-marketing-channel-for-your-
business-infogra/517465/

40. Who is My Target Audience?
Target
Audience
Basic level
Age
Location
Interests
profession
Advanced
level
Actual
consumer
The payer
The
influencer.
https://www.linkedin.com/pulse/how-choose-best-digital-marketing-channel-your-business-chopra/

43. • Digital marketing provides you with the means to communicate directly with your
audience while getting them to convert.
• The channel allows you start with a very small budget and scale up as you go.
With digital marketing, you can run and manage campaigns quickly and track
their results in real time.
• Whatever be your business type, you can analyze whether a platform will work for
your business or not.
• Moreover, you can get measurable and live results for each of your campaigns.
Besides that, you can choose from different platforms to suit your business and
audience requirements.

47. 1) Facebook:
97% of B2C marketers use Facebook as it provides them with a plethora of organic and paid opportunities for B2C social
media marketing.
2) Twitter:
65% of marketers leverage Twitter for B2C social media marketing. Known for tweeting short messages, it is an ideal
platform for engaging consumers with a series of tweets, retweets, and hashtags.
3) Instagram:
While 60% of B2C marketers use Instagram, 11% of marketers reported it to be the most important B2C social media
marketing platform for their business.
4) Youtube:
YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has become a popular
video marketing channel with 46% of marketers using it to promote their B2C brands.

48. 5) LinkedIn:
While LinkedIn is a more appropriate marketing channel for B2B businesses, 44% of marketers are also using it for
B2C social media marketing.
6) Pinterest
Although it receives mixed opinions as a B2C social media marketing channel, posting quality content on Pinterest
can help you improve your SERP rankings.
It is an ideal platform for promoting brands related to fashion, art, beauty, cooking, DIY, design, home decor, or
travel. Pinterest works wonders for brands with a predominantly female target audience.
7) Snapchat:
Snapchat is a relatively new social media platform with only 8% of B2C marketers using it for brand promotions.
https://shanebarker.com/blog/best-channels-b2c-social-media-marketing/

49. How does the marketer
determine the target
segment?

50. https://www.marketing91.com/4-types-market-segmentation-segment/

51. https://www.marketing91.com/demographic-segmentation/

52. https://www.marketing91.com/psychographic-segmentation/

54. Geographic segmentation
https://www.marketing91.com/geographic-segmentation-segmenting-geography/

55. Buyer Persona

57. How do you determine the
digital marketing objective?

67. https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/difference-marketing-objectives-marketing-goals/

68. How do you measure your results?

72. What is the branding?

73. Brand identity
It is the collection of all brand
elements that the company creates
to portray the right image of itself
to the consumer.

74. Branding
It involves the marketing practice of
actively shaping a distinctive brand.

76. Introduction in the strategic
digital marketing plan

78. Thanks