The document highlights the critical importance of digital marketing for modern businesses, emphasizing that traditional marketing methods are inadequate in today's tech-driven landscape. It discusses how digital marketing, facilitated by platforms like Apponix Technologies, enables businesses to reach consumers effectively and cost-efficiently through various strategies such as SEO and social media marketing. Additionally, it suggests that business owners must acquire digital marketing skills to remain competitive and avoid potential losses.

1. DIGITAL MARKETING
WHY BUSINESS OWNERS SHOULD KNOW ABOUT

2. OVERVIEW
• Today the world is totally changing into a technology generation. People are surrounded by
gadgets that everywhere they turn it looks more like a tech world which is growing rapidly.
• Businessmen took advantage of it and brought a drastic change in the marketing sector to
promote the product by developing through inventions and innovations to gain more consumers.
Digital marketing has become a must for a businessman and a businessman can require his Digital
marketing training in Bangalore.
• To promote the marketing in India, Apponix technologies in Bangalore play an important role
helps in creating professional and skilled worker across different countries to reach out and satisfy
the consumers want, which is an ultimate object of the businessman and it is successfully
implemented through a platform called Digital Marketing.
• Marketing gets interesting and competitive through digital technology which becomes a key
object for the businessman to promote their brand at a reasonable price among the consumers.
Digital marketing is the better version of traditional marketing, though traditional marketing is still
out there, the speed is not as fast it was before.

3. • Traditional marketing strategies simply cannot offer enormous growth in the benefits of digital
marketing.
• Digital marketing made a bigger impact on the way consumer interact with their brands online.
Digital marketing for Business creates knowledge about of the products of a different brand for
various users (people) which makes a businessman to evolve a steady marketing plan and stay
competitive in the industry to maintain the reputation of the brand.
• Digital marketing enables to use content to connect consumer online and track the interaction
with a consumer through social media to make changes in decision and preferences of the
business to optimize proper innovations to increase the brand identity among the consumers.
• This helps a Businessman analyze and adapt easily to the current trend to maintain the loyalty
and quality of the product.
• Business promotion using Digital marketing helps a Business owner to easily take his product to
a higher level like Search Engine Optimization (SEO) where a businessman can promote his
company to the lead by targeting to keep his product as the first when a user comes in search
through any search engines. And again Google AdWords which helps a business owner to
promote his products as well as receive benefits when a person clicks his advertised product.
• Social media is another major role in promoting a product easily and cheap too. It reaches the
consumers easier and faster than any other mode could.

4. THE MORE THE PRODUCT IS VIRALLY MARKETED IN SOCIAL MEDIA THE
MORE THE RAPID GROWTH IN CONSUMER’S LIST. TO RECEIVE THOSE
BENEFITS, A BUSINESSMAN CAN PROMOTE DIGITAL MARKETING BY THE
FOLLOWING MEDIA:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Link Building
Social Media Marketing
Display advertising
Online Advertising

5. Ways to skill oneself in Digital Marketing.
• These promotions of business innovation and inventions are improvised by creating a skilled
technician to deal with digital marketing. To mold a business by digital marketing, Apponix
technologies paves a way with practical ideas and keep working for excellence in business
activities, not only builds a strong foundation and quality of trainers to fit into right position in
business development. But, also focus on pulling up the best solutions using quality of
trainers, perfecting the role of learning and developing one’s own level and also request
demo class learning experiences.
• Apponix technology provides high standard quality of training and knowledgeable course
content with well infrastructural lab facilities and all this training comes under a reasonable
fee. Location is the most challenging aspect for a businessman to create marketing for their
products and this is made possible through Digital marketing which helps to target the
unreachable people and influence the brand loyalty and a properly planned benefits to
satisfy the consumers. It also helps the learner to gain all AWS certifications through the
training they undergo.

6. You should learn below as a business owner
 Digital Marketing Introduction
 Website Designing with CMS
 Optimizing a Web for Online Marketing
 Search Engine Optimization (SEO)
 Social Media Marketing
 Email Marketing
 Content Marketing
 Online Reputation Management
 Google Ad Sense and Affiliate Marketing
 Google Analytics Topics
 Mobile Marketing
 WhatsApp Digital Marketing
 Landing Page Techniques
 YouTube Marketing
 PPC
It can be a small Business owner or a growing Businessman, in this building up world and to its
needs Digital marketing is a must. Just like how a student as to pass and achieve good GPAs in the
exams for better promotion in his life, in the same way a Businessman need Digital marketing to
popularize his product worldwide. If the owner still sits and believe he can get through without
Digital marketing he would probably end up in a huge loss than profit.

7. CONTACT US :
India Office:
• Apponix Technologies Private Limited #306, 10th Main, 46th
Rajajinagar, Bangalore - 560010
• +91 8050580888
• info@apponix.com
Marathahalli Branch :
• 505/2, Marathahalli Bridge, HAL Old Airport Road, Ashwath
Showroom Marathahalli, Bangalore-560 037
• +91 7338089888
• info@apponix.com
THANK YOU