SlideShare a Scribd company logo
Creating Value!
Index

   Vibes - Creating value

   Digital Marketing Proposition
About Us


      Founded in 2010 by experienced professionals with diverse backgrounds as an
      endeavour to help organizations go beyond the conventional ways of managing
      business.




  Our Belief                                  Products               Services
  •   Collaborative approach           • RxCare               • Online Marketing
  •   Transparency in way of working   • Pluto                • Web Portals
  •   Simplicity in approach           • Pulse SMS            • Web Applications
  •   Efficient delivery
                                       • Click2Call           • Mobile Apps
  •   Prompt Support


  Simplify Innovations, Solve Problems & Support Business Growth
Value Proposition



    •Business focused way of working
    •Multidimensional ingredients to achieve
     objectives
    •Powerful Technology
    •Innovative Solutions
    •Focus on simplicity
    •Out-of-the-Box approach
    •Transparency in everything we do
    •Collaboration – the key to success
Product Portfolio
                     Details                                    Applicability

                    • CRM for Medical Practitioners          • Pharmaceutical Companies
                    • Patient, Partner, Prescription         • Medical Equipment
                      Management                               Manufacturers
          RxCare    • Analytical Reports                     • Doctors/ Surgeons


                    • SMS Campaign Solution                  • All industries, brands,
                    • Effective Marketing Tool                 marketers


                    • Android based application to           • FMCG Brands, Hospitality ,
                      connect with customers                   Travel, Consumer Goods .
    CLICK2Call      • Triggers customers to connect
                      with Call centre, conduct brand
                      push & promotions

                    • Business Performance                   • Distribution based
                      Improvement Tool                         companies like FMCG,
                    • Distribution Sales Tracking at all       Telecom, Retail
                      hierarchical levels, all Sales zones
                      and Geographic hierarchies
Service Portfolio

          Online Marketing                                           Mobile Services




    • Search Engine Optimization (SEO)                        • Mobile / WAP Site development
    • Social Media Management (SMM)                           • Andoird based application development
    • Mobile Marketing                                        • SIM service management
    • Email Campaigns                                         • Mobile and IT Integraton
    • Online brand building




                                     Web & Business Services
    • Websites and Web Portal development , maintenance and management
    • Web application development solutions to solve Business problems
    •     RxCare.co.in –An exclusive health portal
    •           VirtualBloodBank.org – An Online Blood Bank
    • Business Consultancy & Program Management Services
Some Clients




               …and many more
Index

   Vibes - Creating value

   Digital Marketing Proposition
What is Digital Marketing

    Digital Marketing is a method of targeting a desired group of
     people ONLINE to promote a brand or a product.
                                                                    VIBES WAY OF WORK

      Internet             Mobile
                                                                               Digital                     Google/Alexa
                                     Blogging                                 Marketing                      Ranking

                                                          Social Media                     Search Engine
                                                           Marketing                        Optimization     Keyword
                  Main               Community                                                              Promotion
                 Mediums            Development

                                                                                                           Press Release
                                       Viral                                                                Distribution
                                     Marketing

                                                                Search Engine                                 Article
                                                                Marketing and                               Distributing
                                                                     Ads
                                                                                                             Classified
                                                  Google Ads                                               Advertisement

                                                                                      Email, SMS,
                                                                                     App Marketing
                                                 Facebook Ads


                                                 Linkedin Ads




                                                                 Web Portal
                                                                Management
Why Digital Media??

    Geo Targeting
       Campaign can be targeted to specific geographic location
    24*7 Advertising
       A newspaper/TV/Radio Ad would be visible on a particular
        day or slot
       Internet Advertising would be visible throughout the
        allocated time
    Cost Effective
       A full page newspaper ad for 1 day-10-14 Lacs
       TV Advertisement for 1 slot-5-10 Lacs
    Makes you go Global
Why Digital Media??

    One to one approach
       Campaign can be devised so that we can use Online
        Techniques for one to one apprach
    Appeal to specific interests and groups
       Users can be targeted as per their interests, hobbies, age
        groups, gender
    Improved ROI
                            15
                            10                                          ROI
                             5                                          Percentage

                             0




                                                Source: http://www.articlecity.com-Nate Rodney
Strategy for Educircle-SEO and SEM
                                                       Having a website is not of much use if it cant attract more users
                                                            organically through SERP or through Search Engine
                             Keyword4
                                                                               Advertisements.
                  Keyword3              Keyword5
                                                                 It is for this reason that we provide
                                                                      Search Engine Optimization
         Keyword2                              Keyword6                     and Search Engine
                                                                         Marketing whenever so
                                                                        that whenever your brand
                             SEO and                                  needs to be there on search
       Keyword1
                              Google               Keyword7
                              Ads for                                     result its there for the
                             keywords                                end user one way or the other.




                                         Google Ads




                                         SEO Technique
Facebook Strategy
                                                                       FACEBOOK FACTS

                                                                    •More than 650 million active users
                                                                    •3rd Largest place after China and
                                                                    India
                                                                    •1 in every 13 people is on
                                                                    Facebook




                                               Your    Increase
                                               Brand   Brand
                                                       Visibility




    Brand Management- Brand to build a users community around Facebook
    Generate Facebook Page Likes
    User Engagement
       Content Posting in form of images, videos and text
       Polling and Contests
       Facebook Applications
       Facebook Ads
Linkedin Strategy




      Target Segment- Corporate
      Target Age Group-38-50
      Main Objectives
         Corporate Tie ups
         Brand Visibility
Email Campaigns


                                    Emailers to Targeted Database of Users




   Data to be procured from

   •Schools and Colleges
   •Organizations
   •Internet
   •Authorized Agencies
   •Physical Marketing Activities
Blogging

      Creating and maintaining your own Blog Channel
      Objective- Brand Visibility
      Commenting on Blogs -Edublog.com, Pagalguy.com, Tumblr.com,
       Blogger.com, Wordpress.com
Go Mobile!!
                                     Mobile site design to be consistent
                                      with the corporate web site design
                                     Lighter website with maximum
              News &                  possible features
              Updates
                                     Ad Slots on Mobile
                         Click to
  Microsite                          Promotions through Mobile
                          Call
                                     App Versions – Free & Paid Apps
              Mobile
               App
                                     Bulk SMSs to be sent to usersdata
  Blogging               Ad Slots    Short Code can be taken from 58888
                                      for a keyword of your brand for SMS
                                      sending and receiving
               About
                our
              Products
Thank you !
          Santosh Sharma
            9013631477
       Sonu.vibes@gmail.com
         http://vibescom.in

 D 96, Sector 10, Noida-210301, India

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Digital Marketing proposal

  • 2. Index  Vibes - Creating value  Digital Marketing Proposition
  • 3. About Us Founded in 2010 by experienced professionals with diverse backgrounds as an endeavour to help organizations go beyond the conventional ways of managing business. Our Belief Products Services • Collaborative approach • RxCare • Online Marketing • Transparency in way of working • Pluto • Web Portals • Simplicity in approach • Pulse SMS • Web Applications • Efficient delivery • Click2Call • Mobile Apps • Prompt Support Simplify Innovations, Solve Problems & Support Business Growth
  • 4. Value Proposition •Business focused way of working •Multidimensional ingredients to achieve objectives •Powerful Technology •Innovative Solutions •Focus on simplicity •Out-of-the-Box approach •Transparency in everything we do •Collaboration – the key to success
  • 5. Product Portfolio Details Applicability • CRM for Medical Practitioners • Pharmaceutical Companies • Patient, Partner, Prescription • Medical Equipment Management Manufacturers RxCare • Analytical Reports • Doctors/ Surgeons • SMS Campaign Solution • All industries, brands, • Effective Marketing Tool marketers • Android based application to • FMCG Brands, Hospitality , connect with customers Travel, Consumer Goods . CLICK2Call • Triggers customers to connect with Call centre, conduct brand push & promotions • Business Performance • Distribution based Improvement Tool companies like FMCG, • Distribution Sales Tracking at all Telecom, Retail hierarchical levels, all Sales zones and Geographic hierarchies
  • 6. Service Portfolio Online Marketing Mobile Services • Search Engine Optimization (SEO) • Mobile / WAP Site development • Social Media Management (SMM) • Andoird based application development • Mobile Marketing • SIM service management • Email Campaigns • Mobile and IT Integraton • Online brand building Web & Business Services • Websites and Web Portal development , maintenance and management • Web application development solutions to solve Business problems • RxCare.co.in –An exclusive health portal • VirtualBloodBank.org – An Online Blood Bank • Business Consultancy & Program Management Services
  • 7. Some Clients …and many more
  • 8. Index  Vibes - Creating value  Digital Marketing Proposition
  • 9. What is Digital Marketing  Digital Marketing is a method of targeting a desired group of people ONLINE to promote a brand or a product. VIBES WAY OF WORK Internet Mobile Digital Google/Alexa Blogging Marketing Ranking Social Media Search Engine Marketing Optimization Keyword Main Community Promotion Mediums Development Press Release Viral Distribution Marketing Search Engine Article Marketing and Distributing Ads Classified Google Ads Advertisement Email, SMS, App Marketing Facebook Ads Linkedin Ads Web Portal Management
  • 10. Why Digital Media??  Geo Targeting  Campaign can be targeted to specific geographic location  24*7 Advertising  A newspaper/TV/Radio Ad would be visible on a particular day or slot  Internet Advertising would be visible throughout the allocated time  Cost Effective  A full page newspaper ad for 1 day-10-14 Lacs  TV Advertisement for 1 slot-5-10 Lacs  Makes you go Global
  • 11. Why Digital Media??  One to one approach  Campaign can be devised so that we can use Online Techniques for one to one apprach  Appeal to specific interests and groups  Users can be targeted as per their interests, hobbies, age groups, gender  Improved ROI 15 10 ROI 5 Percentage 0 Source: http://www.articlecity.com-Nate Rodney
  • 12. Strategy for Educircle-SEO and SEM Having a website is not of much use if it cant attract more users organically through SERP or through Search Engine Keyword4 Advertisements. Keyword3 Keyword5 It is for this reason that we provide Search Engine Optimization Keyword2 Keyword6 and Search Engine Marketing whenever so that whenever your brand SEO and needs to be there on search Keyword1 Google Keyword7 Ads for result its there for the keywords end user one way or the other. Google Ads SEO Technique
  • 13. Facebook Strategy FACEBOOK FACTS •More than 650 million active users •3rd Largest place after China and India •1 in every 13 people is on Facebook Your Increase Brand Brand Visibility  Brand Management- Brand to build a users community around Facebook  Generate Facebook Page Likes  User Engagement  Content Posting in form of images, videos and text  Polling and Contests  Facebook Applications  Facebook Ads
  • 14. Linkedin Strategy  Target Segment- Corporate  Target Age Group-38-50  Main Objectives  Corporate Tie ups  Brand Visibility
  • 15. Email Campaigns Emailers to Targeted Database of Users Data to be procured from •Schools and Colleges •Organizations •Internet •Authorized Agencies •Physical Marketing Activities
  • 16. Blogging  Creating and maintaining your own Blog Channel  Objective- Brand Visibility  Commenting on Blogs -Edublog.com, Pagalguy.com, Tumblr.com, Blogger.com, Wordpress.com
  • 17. Go Mobile!!  Mobile site design to be consistent with the corporate web site design  Lighter website with maximum News & possible features Updates  Ad Slots on Mobile Click to Microsite  Promotions through Mobile Call  App Versions – Free & Paid Apps Mobile App  Bulk SMSs to be sent to usersdata Blogging Ad Slots  Short Code can be taken from 58888 for a keyword of your brand for SMS sending and receiving About our Products
  • 18. Thank you ! Santosh Sharma 9013631477 Sonu.vibes@gmail.com http://vibescom.in D 96, Sector 10, Noida-210301, India